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I’m Olena Lavrikova, a growth-focused marketing strategist with 7+ years of experience driving paid social and performance campaigns across Meta, TikTok, Taboola, Outbrain, Pinterest, and more. I turn data into clear, actionable insights and partner with product and analytics teams to hit business KPIs with scalable strategies. I value clarity, curiosity, and campaigns that connect with people on a human level. I’m passionate about brands that tell authentic stories, leverage creative testing, and build cross-channel programs that balance efficiency with impact. I believe in collaboration, continuous learning, and campaigns that not only perform well but also feel right for the audience.…I’m Olena Lavrikova, a growth-focused marketing strategist with 7+ years of experience driving paid social and performance campaigns across Meta, TikTok, Taboola, Outbrain, Pinterest, and more. I turn data into clear, actionable insights and partner with product and analytics teams to hit business KPIs with scalable strategies. I value clarity, curiosity, and campaigns that connect with people on a human level. I’m passionate about brands that tell authentic stories, leverage creative testing, and build cross-channel programs that balance efficiency with impact. I believe in collaboration, continuous learning, and campaigns that not only perform well but also feel right for the audience.

Olena Lavrikova

Marketing Strategist, Growth Marketer, Social Media Manager, +2

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I’m Olena Lavrikova, a growth-focused marketing strategist with 7+ years of experience driving paid social and performance campaigns across Meta, TikTok, Taboola, Outbrain, Pinterest, and more. I turn data into clear, actionable insights and partner with product and analytics teams to hit business KPIs with scalable strategies. I value clarity, curiosity, and campaigns that connect with people on a human level. I’m passionate about brands that tell authentic stories, leverage creative testing, and build cross-channel programs that balance efficiency with impact. I believe in collaboration, continuous learning, and campaigns that not only perform well but also feel right for the audience.…I’m Olena Lavrikova, a growth-focused marketing strategist with 7+ years of experience driving paid social and performance campaigns across Meta, TikTok, Taboola, Outbrain, Pinterest, and more. I turn data into clear, actionable insights and partner with product and analytics teams to hit business KPIs with scalable strategies. I value clarity, curiosity, and campaigns that connect with people on a human level. I’m passionate about brands that tell authentic stories, leverage creative testing, and build cross-channel programs that balance efficiency with impact. I believe in collaboration, continuous learning, and campaigns that not only perform well but also feel right for the audience.

Available to hire

I’m Olena Lavrikova, a growth-focused marketing strategist with 7+ years of experience driving paid social and performance campaigns across Meta, TikTok, Taboola, Outbrain, Pinterest, and more. I turn data into clear, actionable insights and partner with product and analytics teams to hit business KPIs with scalable strategies. I value clarity, curiosity, and campaigns that connect with people on a human level.

I’m passionate about brands that tell authentic stories, leverage creative testing, and build cross-channel programs that balance efficiency with impact. I believe in collaboration, continuous learning, and campaigns that not only perform well but also feel right for the audience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Ukrainian

Fluent

English

Fluent

French

Beginner

Work Experience

Paid Social Campaign Manager at Exacti.us (Advertising Agency)

December 31, 2020 - December 31, 2020

Managed $20M+ monthly ad spend across Meta, TikTok, Taboola, Outbrain, Pinterest, Criteo, X, Reddit, Snapchat, Nextdoor and LinkedIn; led data-driven optimization, improved ROAS, CAC, and LTV through precise audience segmentation, creative testing, and bid optimization; built cross-channel paid social and native campaigns, collaborating with creative teams on UGC, video, and motion assets; aligned campaigns with business KPIs with product and analytics partners; ensured accurate tracking and clean data.

Marketing Communications Specialist at Masale.com.ua (Online Store)

December 31, 2019 - December 31, 2019

Data-driven marketer with a creative heart, responsible for crafting and executing marketing communications for an online store; focused on brand-building and performance campaigns; managed online content, campaigns and paid media partnerships.

Senior User Acquisition Manager at Exacti.us (Advertising Agency)

January 1, 2020 - October 30, 2025

Current role focused on senior user acquisition: leads cross-platform paid social campaigns (Meta, TikTok, Taboola, Outbrain, Pinterest, Criteo, X, Reddit, Snapchat, Nextdoor, LinkedIn); oversees A/B testing, funnel optimization, audience targeting, and performance reporting; collaborates with product and analytics teams to meet KPIs; achieved ROAS improvements and scale through data-driven strategy.