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With 18 years of global commercial experience, I bring a highly adaptable and results-driven approach to integrated, data-driven transformation—focused on simplifying complex challenges into actionable, measurable outcomes. My career has been defined by shaping high-value initiatives and empowering cross-functional teams to deliver excellence. I have been fortunate to drive measurable impact, including securing substantial cost reductions and generating significant new revenue through strategic operational and platform optimization. I specialize in the governance and strategy of digital platforms (MarTech/Analytics), ensuring platform robustness and compliance, and am experienced in overseeing large-scale budget management. Deeply committed to operational efficiency and KPI-led management, I thrive in matrixed organizational structures. My focus is always on leading through influence to cultivate cross-functional alignment, accountability, and sustained commercial success.…With 18 years of global commercial experience, I bring a highly adaptable and results-driven approach to integrated, data-driven transformation—focused on simplifying complex challenges into actionable, measurable outcomes. My career has been defined by shaping high-value initiatives and empowering cross-functional teams to deliver excellence. I have been fortunate to drive measurable impact, including securing substantial cost reductions and generating significant new revenue through strategic operational and platform optimization. I specialize in the governance and strategy of digital platforms (MarTech/Analytics), ensuring platform robustness and compliance, and am experienced in overseeing large-scale budget management. Deeply committed to operational efficiency and KPI-led management, I thrive in matrixed organizational structures. My focus is always on leading through influence to cultivate cross-functional alignment, accountability, and sustained commercial success.

Lucia Slade

Marketing Strategist, Media Coordinator, Social Media Freelancer, +6

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With 18 years of global commercial experience, I bring a highly adaptable and results-driven approach to integrated, data-driven transformation—focused on simplifying complex challenges into actionable, measurable outcomes. My career has been defined by shaping high-value initiatives and empowering cross-functional teams to deliver excellence. I have been fortunate to drive measurable impact, including securing substantial cost reductions and generating significant new revenue through strategic operational and platform optimization. I specialize in the governance and strategy of digital platforms (MarTech/Analytics), ensuring platform robustness and compliance, and am experienced in overseeing large-scale budget management. Deeply committed to operational efficiency and KPI-led management, I thrive in matrixed organizational structures. My focus is always on leading through influence to cultivate cross-functional alignment, accountability, and sustained commercial success.…With 18 years of global commercial experience, I bring a highly adaptable and results-driven approach to integrated, data-driven transformation—focused on simplifying complex challenges into actionable, measurable outcomes. My career has been defined by shaping high-value initiatives and empowering cross-functional teams to deliver excellence. I have been fortunate to drive measurable impact, including securing substantial cost reductions and generating significant new revenue through strategic operational and platform optimization. I specialize in the governance and strategy of digital platforms (MarTech/Analytics), ensuring platform robustness and compliance, and am experienced in overseeing large-scale budget management. Deeply committed to operational efficiency and KPI-led management, I thrive in matrixed organizational structures. My focus is always on leading through influence to cultivate cross-functional alignment, accountability, and sustained commercial success.

Available to hire

With 18 years of global commercial experience, I bring a highly adaptable and results-driven approach to integrated, data-driven transformation—focused on simplifying complex challenges into actionable, measurable outcomes. My career has been defined by shaping high-value initiatives and empowering cross-functional teams to deliver excellence.

I have been fortunate to drive measurable impact, including securing substantial cost reductions and generating significant new revenue through strategic operational and platform optimization. I specialize in the governance and strategy of digital platforms (MarTech/Analytics), ensuring platform robustness and compliance, and am experienced in overseeing large-scale budget management. Deeply committed to operational efficiency and KPI-led management, I thrive in matrixed organizational structures. My focus is always on leading through influence to cultivate cross-functional alignment, accountability, and sustained commercial success.

Skills

Leadership

Data Visualization

Experience Level

Leadership

Expert

Data Visualization

Expert

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Fluent

German

Beginner

Work Experience

Digital Operations Consultant at Emil Frey Schweiz

March 1, 2025 - October 30, 2025

Led strategic leadership and implementation to establish core operational infrastructure, systems, and governance for a high-performing internal capability during organizational transition. Planned resources and processes, ensured discipline and alignment with long-term priorities. Partnered with cross-functional teams and analytics to implement robust tracking and governance (UTM/tag management), delivering data quality and transparency to link outputs to outcomes. Created a scalable foundation introducing Operational Excellence for ongoing execution and future in-house functions, mitigating risk.

Managing Partner of Business Operations (CH/AT) at Omnicom Media Group

December 1, 2024 - December 1, 2024

Executive ownership of multi-market digital platform operations and scalable growth. Directed the full strategic and operational management of the digital performance portfolio across Switzerland and Austria, transforming and scaling the regional digital operating model.

Group Director at Principal Media Group

December 1, 2021 - December 1, 2021

Strategic Operations, Transformation, and P&L Alignment. Founding member of the leadership team and acting General Manager, driving overall business performance, setting strategic direction, and serving as senior client lead for major accounts. Integrated strategy and platform robustness; oversaw marketing data and technology integration during major merger cycles. Defined the agency's digital product and service offering, leading go-to-market strategy. Achieved fivefold growth in new client acquisition and substantial revenue growth.

Group Client Partner at Dentsu X

October 1, 2019 - October 1, 2019

Fixed-Term Contract. Spearheaded the turnaround of Uniqlo and Australia Post’s B2B and B2C partnerships with Dentsu by rebuilding client trust and streamlining operational processes, resulting in stronger relationships and improved commercial performance.

Digital Lead at Found Digital

September 30, 2015 - September 30, 2015

As part of Found’s launch phase, strengthened the client offering by developing key processes and optimizing ways of working to enhance business performance and drive efficiency across the agency.

Global Planning Director at Havas Media Group

March 31, 2015 - March 31, 2015

Driving platform innovation and strategic brand management across a diverse client portfolio. Led the development of the digital product roadmap and capacity management solutions, delivering quantifiable revenue impact and asset value.

Digital Director at MediaCom

November 30, 2012 - November 30, 2012

Platform Innovation and Performance Marketing Platform Pioneering: led Dell DSP programmatic initiatives, setting regional standards for digital buying and optimization.

Additional Digital Marketing Roles at Various, Melbourne

December 31, 2010 - December 31, 2010

Responsibilities spanning entry-level marketing to the planning, buying and execution of digital marketing strategies for clients including BMW, ANZ Bank, and Victorian Government.