Media Specialist at trDIGITAL

Monitored and optimized programmatic (OTT/CTV, Audio, Banner Display, and Video Display) and Google Ads campaigns through weekly line item adjustments in Basis DSP, ensuring efficient pacing, delivery, and return on investment while reducing wasted spend. Oversaw six-figure budgets in Google Ads by optimizing bidding and budget allocation to improve performance. Analyzed campaign performance data (impressions, clicks, CTR, eCPC, eCPM) to implement optimizations and deliver strategic recommendations that improved campaign efficiency and ROI.

Head of Finance at 42pointSEVEN

Assisted in forecasting employee salaries and the agency budget, supporting improved financial planning and increased profitability. Managed and logged timesheet hours using Microsoft Excel, ensuring accurate budgeting and cost control, which supported the agency’s financial performance. Presented a data-driven analysis on a high-value client during the monthly financial review with key stakeholders, successfully demonstrating the client’s profitability and securing continued partnership.