I’ve been immersed in the fashion retail industry for over a decade, gaining wide-ranging experience in visual merchandising, styling, and fashion design. I love collaborating with big brand players and nurturing my own online brand, which has sharpened my multitasking abilities, openness to new ideas, teamwork, and creative thinking. I thrive in dynamic environments where strategy, aesthetics, and customer experience intersect. I’m proactive, results-driven, and always eager to mentor teammates while pushing the boundaries of visual storytelling and product presentation.

George Elias

I’ve been immersed in the fashion retail industry for over a decade, gaining wide-ranging experience in visual merchandising, styling, and fashion design. I love collaborating with big brand players and nurturing my own online brand, which has sharpened my multitasking abilities, openness to new ideas, teamwork, and creative thinking. I thrive in dynamic environments where strategy, aesthetics, and customer experience intersect. I’m proactive, results-driven, and always eager to mentor teammates while pushing the boundaries of visual storytelling and product presentation.

Available to hire

I’ve been immersed in the fashion retail industry for over a decade, gaining wide-ranging experience in visual merchandising, styling, and fashion design. I love collaborating with big brand players and nurturing my own online brand, which has sharpened my multitasking abilities, openness to new ideas, teamwork, and creative thinking.

I thrive in dynamic environments where strategy, aesthetics, and customer experience intersect. I’m proactive, results-driven, and always eager to mentor teammates while pushing the boundaries of visual storytelling and product presentation.

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Language

Dutch
Fluent
English
Advanced
French
Advanced
Arabic
Intermediate

Work Experience

VM Manager at Apparel Group
January 1, 2020 - October 31, 2025
Develop and implement visual merchandising strategies aligned with brand guidelines and business objectives; lead and mentor VM team; oversee store layout, seasonal displays, and trend analysis to maximize sales and ensure consistent visuals across brands (BHPC, Hackett, 6th Street, BCBG, FS).
Fashion designer, Stylist & Business Owner at Store Not a Number
January 1, 2015 - October 31, 2025
Manage design from concept to styling; select fabrics and trims; create production sketches for development packages; collaborate with technical designers to ensure package accuracy; review product for style and fit during presentations.
Visual Merchandiser Head at Tommy Hilfiger & Calvin Klein (Dubai & Middle East)
March 1, 2018 - March 1, 2018
Propose creative concepts for in-store visuals and window displays; manage budgets and plan promotions; conduct regular store visits and train staff on VM principles.
Visual Merchandizing Manager at Nike (Dubai & Middle East)
January 1, 2011 - January 1, 2011
Lead VM activities for stores and shop-in-shops; organize VM process for new openings; manage budgets and coordinate visual material orders; support regional marketing events.
In-store Visual Merchandiser at H&M (Dubai & Middle East)
September 1, 2008 - September 1, 2008
Handle daily direct sales tasks; engage customers, drive target achievements with the team; remerchandise and manage new stock displays; oversee store administrative tasks.
Fashion Design Intern at Mija mode, huis in de Steiger – Almere
January 1, 2018 - January 1, 2018
Internship focusing on Visual Merchandising & Styling techniques; supported design and production processes.

Education

HBO - Fashion design and textile technology at Amsterdam Fashion Institute
January 1, 2015 - January 1, 2019
Esmod University in Dubai at Esmod University in Dubai
January 1, 2012 - January 1, 2014

Qualifications

MBO - Fashion design and styling
January 11, 2030 - October 31, 2025
Seasonal Training - Hackett London
January 11, 2030 - October 31, 2025

Industry Experience

Retail, Media & Entertainment