Available to hire
I’ve been immersed in the fashion retail industry for over a decade, gaining wide-ranging experience in visual merchandising, styling, and fashion design. I love collaborating with big brand players and nurturing my own online brand, which has sharpened my multitasking abilities, openness to new ideas, teamwork, and creative thinking.
I thrive in dynamic environments where strategy, aesthetics, and customer experience intersect. I’m proactive, results-driven, and always eager to mentor teammates while pushing the boundaries of visual storytelling and product presentation.
Experience Level
Expert
Expert
Language
Dutch
Fluent
English
Advanced
French
Advanced
Arabic
Intermediate
Work Experience
VM Manager at Apparel Group
January 1, 2020 - October 31, 2025Develop and implement visual merchandising strategies aligned with brand guidelines and business objectives; lead and mentor VM team; oversee store layout, seasonal displays, and trend analysis to maximize sales and ensure consistent visuals across brands (BHPC, Hackett, 6th Street, BCBG, FS).
Fashion designer, Stylist & Business Owner at Store Not a Number
January 1, 2015 - October 31, 2025Manage design from concept to styling; select fabrics and trims; create production sketches for development packages; collaborate with technical designers to ensure package accuracy; review product for style and fit during presentations.
Visual Merchandiser Head at Tommy Hilfiger & Calvin Klein (Dubai & Middle East)
March 1, 2018 - March 1, 2018Propose creative concepts for in-store visuals and window displays; manage budgets and plan promotions; conduct regular store visits and train staff on VM principles.
Visual Merchandizing Manager at Nike (Dubai & Middle East)
January 1, 2011 - January 1, 2011Lead VM activities for stores and shop-in-shops; organize VM process for new openings; manage budgets and coordinate visual material orders; support regional marketing events.
In-store Visual Merchandiser at H&M (Dubai & Middle East)
September 1, 2008 - September 1, 2008Handle daily direct sales tasks; engage customers, drive target achievements with the team; remerchandise and manage new stock displays; oversee store administrative tasks.
Fashion Design Intern at Mija mode, huis in de Steiger – Almere
January 1, 2018 - January 1, 2018Internship focusing on Visual Merchandising & Styling techniques; supported design and production processes.
Education
HBO - Fashion design and textile technology at Amsterdam Fashion Institute
January 1, 2015 - January 1, 2019Esmod University in Dubai at Esmod University in Dubai
January 1, 2012 - January 1, 2014Qualifications
MBO - Fashion design and styling
January 11, 2030 - October 31, 2025Seasonal Training - Hackett London
January 11, 2030 - October 31, 2025Industry Experience
Retail, Media & Entertainment
Experience Level
Expert
Expert
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