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Hi, I’m Farwa Mahmood, a freelance Social Media Strategist based in Manchester, UK. I specialise in crafting digital strategies for luxury, lifestyle and design brands, with a focus on Instagram and Facebook growth, compelling content, and authentic brand storytelling. I translate data into actionable insights to drive engagement and visibility across platforms, collaborating with clients across the UK and internationally. When I’m not strategising, you’ll find me creating reels, carousels, and captions that reflect each brand’s voice and values, while continually optimising performance with analytics.…Hi, I’m Farwa Mahmood, a freelance Social Media Strategist based in Manchester, UK. I specialise in crafting digital strategies for luxury, lifestyle and design brands, with a focus on Instagram and Facebook growth, compelling content, and authentic brand storytelling. I translate data into actionable insights to drive engagement and visibility across platforms, collaborating with clients across the UK and internationally. When I’m not strategising, you’ll find me creating reels, carousels, and captions that reflect each brand’s voice and values, while continually optimising performance with analytics.

Farwa Mahmood

Social Media Manager, Content Creator, Brand Strategist, +2

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Hi, I’m Farwa Mahmood, a freelance Social Media Strategist based in Manchester, UK. I specialise in crafting digital strategies for luxury, lifestyle and design brands, with a focus on Instagram and Facebook growth, compelling content, and authentic brand storytelling. I translate data into actionable insights to drive engagement and visibility across platforms, collaborating with clients across the UK and internationally. When I’m not strategising, you’ll find me creating reels, carousels, and captions that reflect each brand’s voice and values, while continually optimising performance with analytics.…Hi, I’m Farwa Mahmood, a freelance Social Media Strategist based in Manchester, UK. I specialise in crafting digital strategies for luxury, lifestyle and design brands, with a focus on Instagram and Facebook growth, compelling content, and authentic brand storytelling. I translate data into actionable insights to drive engagement and visibility across platforms, collaborating with clients across the UK and internationally. When I’m not strategising, you’ll find me creating reels, carousels, and captions that reflect each brand’s voice and values, while continually optimising performance with analytics.

Available to hire

Hi, I’m Farwa Mahmood, a freelance Social Media Strategist based in Manchester, UK. I specialise in crafting digital strategies for luxury, lifestyle and design brands, with a focus on Instagram and Facebook growth, compelling content, and authentic brand storytelling.

I translate data into actionable insights to drive engagement and visibility across platforms, collaborating with clients across the UK and internationally. When I’m not strategising, you’ll find me creating reels, carousels, and captions that reflect each brand’s voice and values, while continually optimising performance with analytics.

Skills

Copywriting

Facebook Ads

Google Ads

Experience Level

Copywriting

Expert

Facebook Ads

Intermediate

Google Ads

Intermediate

Work Experience

Freelance Social Media Strategist at Self-Employed / Freelance

January 1, 2021 - October 31, 2025

Developed and implemented full-funnel digital strategies and 12-month marketing roadmaps for design and beauty clients. Created data-driven social media campaigns, increasing engagement rates by 30–50% within the first quarter. Produced high-quality visual content, including short-form video (Reels) and carousel posts, optimised for brand identity. Conducted audience and competitor research to refine positioning and improve organic reach. Managed content scheduling, analytics, and hashtag performance through Flick Scheduler and Meta Business Suite.

Administrator at MMR & Co.

June 1, 2020 - October 31, 2025

Managed billing, client registration, and office administration. Assisted with bookkeeping, VAT, and PAYE returns. Produced management accounts and supported financial reporting.

Marketing Manager at Phoenix Foods Ltd.

December 1, 2017 - December 1, 2017

Managed social media channels and coordinated cross-departmental marketing campaigns. Designed and implemented loyalty card and discount voucher programs. Oversaw digital and print marketing, aligning creative outputs with brand strategy.