Marketing content specialist and professional journalist with 10+ years of experience leading digital marketing, content, and campaign strategy for brands across fashion, FMCG, hospitality, healthcare/government, and B2B industries. Skilled in SEO, SEM, social and influencer marketing, content creation, and performance analytics—turning brand and engagement metrics into actionable growth plans. From managing multi-channel paid/owned campaigns to overseeing client accounts and team delivery, I focus on empowering people and projects—from small businesses to global organizations. Strong client relations, research and reporting ability, and hands-on execution across web, Google Analytics, and campaign creative production.…

Jun Wee

Marketing content specialist and professional journalist with 10+ years of experience leading digital marketing, content, and campaign strategy for brands across fashion, FMCG, hospitality, healthcare/government, and B2B industries. Skilled in SEO, SEM, social and influencer marketing, content creation, and performance analytics—turning brand and engagement metrics into actionable growth plans. From managing multi-channel paid/owned campaigns to overseeing client accounts and team delivery, I focus on empowering people and projects—from small businesses to global organizations. Strong client relations, research and reporting ability, and hands-on execution across web, Google Analytics, and campaign creative production.…

Available to hire

Marketing content specialist and professional journalist with 10+ years of experience leading digital marketing, content, and campaign strategy for brands across fashion, FMCG, hospitality, healthcare/government, and B2B industries. Skilled in SEO, SEM, social and influencer marketing, content creation, and performance analytics—turning brand and engagement metrics into actionable growth plans.

From managing multi-channel paid/owned campaigns to overseeing client accounts and team delivery, I focus on empowering people and projects—from small businesses to global organizations. Strong client relations, research and reporting ability, and hands-on execution across web, Google Analytics, and campaign creative production.

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Skills

Experience Level

Language

English
Fluent
Chinese
Advanced
Japanese
Intermediate
German
Intermediate

Work Experience

E-commerce Marketing Manager (Digital Lead) at MOO (pre-launch)
November 1, 2024 - Present
Planned and delivered online fashion e-commerce marketing across content creation, creative concept development, social media marketing, and website promotion. Managed paid and owned search engine marketing, used Google Analytics for performance measurement, and coordinated photo shoots and videography to support campaign outputs.
E-commerce Marketing Manager at MOO (pre-launch)
November 1, 2024 - October 31, 2025
Online fashion e-commerce site marketing planning, content creation, creative conceptualisation, social media marketing, website, paid and owned search engine marketing. Experience with Google Analytics, photo shoots, videography.
Social Media Influencer (Content Creator) at Fashion by Unlikely You
March 1, 2020 - March 1, 2020
Blogging on Google Blogger; content marketing on website and social media; fashion editorial, lifestyle, travel and health articles; collaborations and sponsored posts.
Digital Lead at The Wee Marketing Agency
April 1, 2014 - October 31, 2025
Oversee digital marketing and brand strategy; lead campaign planning, client account management, business development; translate campaign data analytics into actionable results across channels.
Project Manager (SEO & Social Media) at Intrapromote LLC
January 1, 2014 - January 1, 2014
Spearheaded SEO and digital marketing campaigns for Four Seasons Hotel and Resorts in Asia Pacific; managed day-to-day digital marketing team duties; brand strategy and analytics reporting.
Project Manager (SEO & Social Media) at Intrapromote LLC
March 1, 2012 - January 31, 2014
Led SEO and digital marketing programs for Four Seasons Hotel and Resorts across Asia Pacific. Managed day-to-day team responsibilities, supported brand strategy, handled media planning and social media monitoring, and provided e-commerce and analytics reporting.
Senior Executive, Product Marketing at SATO GLOBAL
January 1, 2012 - January 1, 2012
Created brand identity and marketing creatives for B2B launches; conducted market research; managed channel partner programme and partner portal; PR and global website management.
Senior Executive, Corporate Marketing at Health Promotion Board (HPB)
December 31, 2009 - December 31, 2009
Planned and conceptualised adult and youth health campaigns; frantic multi-tasking; creative & media agency management; campaign evaluation. Award: 2008 Mediacorp Singapore Television's Viewer’s Choice creative advertising award for 'Lucky Got Kaki'.
Senior Executive, Product Marketing at SATO GLOBAL サトー
August 1, 2009 - January 31, 2012
Created B2B product launch marketing creatives (graphic design) and supported brand identity development through market research. Managed channel partner programs and a business partner portal, produced PR press releases, and oversaw global website management.
Marketing Executive at NTUC LearningHub
December 31, 2008 - December 31, 2008
Plan and develop marketing campaigns for new courses; copywriting, copyediting, budget management, market research; creatives conceptualization and events management; partner outreach.
Social Media Influencer (Content Creator) at Fashion by Unlikely You
April 1, 2008 - March 1, 2020
Produced ongoing fashion editorial and lifestyle content through a Google-owned Blogger platform, and distributed content via website and social channels. Created runway trends, celebrity/fashion features, health and travel articles, and managed brand collaborations including sponsored posts and product marketing partnerships.
Senior Executive, Corporate Marketing at Health Promotion Board (HPB)
January 1, 2008 - January 1, 2009
Planned and conceptualised multiple adult and youth health public health campaigns in parallel. Coordinated creative and media agency management, campaign evaluation, and rapid multi-task execution; delivered a campaign (“Lucky Got Kaki”) that won a 2008 Mediacorp Singapore Television Viewer’s Choice creative advertising award.
Advertising & Promotions (A&P) Executive at CBRE / United Premas Ltd
December 31, 2007 - December 31, 2007
Create brand identity, marketing creatives for B2B launches; channel partner programme management; online marketing, SEO, PR and website management; event space advertising and marketing.
Marketing Executive at NTUC LearningHub
January 1, 2007 - January 1, 2008
Planned and developed marketing campaigns for new courses, including copywriting/copyediting, budget management, and market research. Conceptualised marketing creatives, managed events, and coordinated course outreach with industry partners.
Advertising & Promotions (A&P) Executive at Coldwell Banker Richard Ellis (CBRE), United Premas Ltd
January 1, 2005 - January 1, 2007
Produced brand identity and marketing creatives (graphic design) for B2B product launches and market research support. Managed channel partner programs, online marketing, SEO, PR, and website management. Also supported vendor/office/retail tenant management and event space advertising and marketing, including event management for unique building space (“Change Alley”), plus rental arrears administration and budget forecasting.

Education

Bachelor's Degree in Arts, Mass Communication at RMIT University
January 11, 2030 - October 31, 2025
Diploma in Mass Communications at Ngee Ann Polytechnic
January 11, 2030 - October 31, 2025
Bachelor's Degree (Arts, Mass Communication) at RMIT University
January 1, 2000 - January 1, 2003
Diploma (Mass Communications) at Ngee Ann Polytechnic
January 1, 2000 - January 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Healthcare, Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Software & Internet, Telecommunications, Government

Skills

Experience Level