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I am a creative and detail-oriented Social Media Coordinator with proven experience managing and growing brand presence across the fashion and retail industries in Canada and India. I specialize in developing engaging content strategies, curating brand-aligned visuals, and managing multi-platform campaigns that drive audience engagement and brand awareness. At Saarthi, Ste.Marg.Scot, and Label Varsha, I created impactful reels, styled photoshoots, and analyzed performance insights to enhance digital reach and engagement. With strong skills in Canva, Adobe tools, and social media analytics, I excel at blending creativity with data-driven strategies to deliver measurable results.…I am a creative and detail-oriented Social Media Coordinator with proven experience managing and growing brand presence across the fashion and retail industries in Canada and India. I specialize in developing engaging content strategies, curating brand-aligned visuals, and managing multi-platform campaigns that drive audience engagement and brand awareness. At Saarthi, Ste.Marg.Scot, and Label Varsha, I created impactful reels, styled photoshoots, and analyzed performance insights to enhance digital reach and engagement. With strong skills in Canva, Adobe tools, and social media analytics, I excel at blending creativity with data-driven strategies to deliver measurable results.

Vidhi Sukhadia

Content Creator, Content Producer, Brand Designer

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I am a creative and detail-oriented Social Media Coordinator with proven experience managing and growing brand presence across the fashion and retail industries in Canada and India. I specialize in developing engaging content strategies, curating brand-aligned visuals, and managing multi-platform campaigns that drive audience engagement and brand awareness. At Saarthi, Ste.Marg.Scot, and Label Varsha, I created impactful reels, styled photoshoots, and analyzed performance insights to enhance digital reach and engagement. With strong skills in Canva, Adobe tools, and social media analytics, I excel at blending creativity with data-driven strategies to deliver measurable results.…I am a creative and detail-oriented Social Media Coordinator with proven experience managing and growing brand presence across the fashion and retail industries in Canada and India. I specialize in developing engaging content strategies, curating brand-aligned visuals, and managing multi-platform campaigns that drive audience engagement and brand awareness. At Saarthi, Ste.Marg.Scot, and Label Varsha, I created impactful reels, styled photoshoots, and analyzed performance insights to enhance digital reach and engagement. With strong skills in Canva, Adobe tools, and social media analytics, I excel at blending creativity with data-driven strategies to deliver measurable results.

Available to hire

I am a creative and detail-oriented Social Media Coordinator with proven experience managing and growing brand presence across the fashion and retail industries in Canada and India. I specialize in developing engaging content strategies, curating brand-aligned visuals, and managing multi-platform campaigns that drive audience engagement and brand awareness.

At Saarthi, Ste.Marg.Scot, and Label Varsha, I created impactful reels, styled photoshoots, and analyzed performance insights to enhance digital reach and engagement. With strong skills in Canva, Adobe tools, and social media analytics, I excel at blending creativity with data-driven strategies to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Visual Merchandising Manager and Keyholder at Downtown City - GBC

April 1, 2024 - April 1, 2024

Led visual merchandising strategy and store presentation as Visual Merchandising Manager and Keyholder. Planned layouts, displays, and seasonal campaigns; collaborated with marketing and merchandising teams to strengthen in-store brand storytelling and customer experience.

Marketing Coordinator / Social Media Coordinator at Saarthi

March 1, 2024 - October 31, 2025

Coordinate Spring/Summer 2024 & 2025 campaign photoshoots from creative direction to execution, collaborating with stylists, photographers, and vendors to deliver on-brand, on-time rollouts that reinforce confidence-boosting fashion identity. Develop and manage content calendars across Instagram, TikTok, and Pinterest; publish 40+ branded reels, BTS videos, and lifestyle imagery, increasing Instagram engagement by 20% over 4 months. Create 60+ visual assets (social graphics, lookbook imagery, campaign banners) using Canva and Adobe tools. Track engagement via Google Analytics, Instagram Insights, and Shopify dashboards; identify underperforming content and propose refreshed visuals and messaging to improve user retention and on-site engagement by 15%. Align messaging with brand ethos, capturing an inclusive, modern identity with accessible luxury by incorporating trending aesthetics, soft tonal palettes, and lifestyle authenticity.

Brand, Marketing & Production Operations Assistant (Co-op) at Ste.Marg.Scot

February 1, 2024 - February 1, 2024

Develop 50+ branded social media visuals, digital ads, and campaign assets using Canva, Photoshop, and Illustrator. Plan and execute weekly content calendars and email newsletters supporting seasonal product launches, pre-orders, and promotional campaigns. Coordinate campaign photoshoots and video content with mood boards and creative direction, ensuring brand consistency across omnichannel marketing campaigns, e-commerce platforms, and social media. Execute brand activations, grassroots marketing initiatives, and pop-up events at West Elm, engaging 200+ customers and translating audience insights into actionable marketing strategies. Collaborate with cross-functional teams to deliver cohesive campaigns and strengthen storytelling.

E-commerce and Marketing Associate at La Vie En Rose

February 1, 2023 - October 31, 2025

Coordinate 40+ daily online orders with 99% accuracy, managing order processing, invoices, and product delivery, ensuring a smooth customer journey aligned with brand standards. Monitor and update 1,000+ SKUs across digital and retail channels, reducing stock discrepancies by 10%. Support in-store branding initiatives and visual merchandising, setting up product displays, signage, and seasonal layouts to align with campaigns. Execute local marketing promotions and pricing strategies, coordinating 100+ monthly stock transfers to balance inventory across stores and maximize sales opportunities. Deliver styling recommendations and customer engagement support across 15–20 daily interactions to strengthen brand loyalty.

Senior Marketing Coordinator at Suriraj Silk Mills

November 1, 2022 - November 1, 2022

Coordinated 10+ seasonal marketing campaigns and product launches, creating promotional brochures, catalogues, and offline marketing materials. Represented the brand at 3+ trade fairs and industry events, engaging 80+ buyers and stakeholders. Developed 30+ branded assets (catalogues, lookbooks, sales decks) integrating traditional weaving with modern trend forecasting. Conducted 40+ client consultations translating fabric requirements into tailored pitches. Collaborated with design, production, and sales to ensure messaging alignment across channels.

Marketing & Social Media Coordinator at Label Varsha

February 1, 2022 - February 1, 2022

Partnered with project teams on campaign visuals, catalogues, trade shows, trend research, and social media content to expand brand visibility. Planned and executed 25+ annual social media and branding campaigns across Instagram and Facebook, producing reels, stories, and festive promotions that boosted engagement and online visibility by 13%. Shot, edited, and published product photos, campaign videos, and e-commerce catalogues. Designed and delivered 100+ marketing assets (graphics, catalogues, banners, flyers, and digital ads). Coordinated photoshoots with models, photographers, and stylists, managing creative direction and trend research to optimize calendars and messaging. Developed 5+ seasonal catalogues and 20+ mood boards and embroidery patterns.

Fashion Design Intern at Jama Art of Dressing Boutique

June 1, 2018 - June 1, 2018

Participated in developing 20+ garment sketches, embroidery concepts, and colour combinations for boutique collections. Supported 5+ visual merchandising displays and in-store styling setups. Conducted trend and competitor research to inform fabric selection and embroidery designs. Engaged directly with 10–15 customers daily, providing styling recommendations and supporting boutique operations.