I’m Muhammad Rashid, a Google Ads conversion tracking specialist with 9+ years of hands-on experience across Google Tag Manager, GA4, Google Ads conversion tracking, Enhanced Conversions, and Consent Mode v2. I help businesses audit and fix end-to-end tracking so leads and conversions flow accurately into Google Ads—supporting trustworthy reporting and stronger Smart Bidding performance. I’ve worked with websites built on GoDaddy, WordPress, Shopify, and other CMS platforms, setting up and testing key conversion actions like form submissions, thank-you page events, and phone call tracking using GTM Preview and Tag Assistant (plus real test conversions) before go-live. I also document changes clearly and provide maintenance guidance, so teams can confidently operate and scale campaigns with reliable measurement.

Muhammad Rashid

I’m Muhammad Rashid, a Google Ads conversion tracking specialist with 9+ years of hands-on experience across Google Tag Manager, GA4, Google Ads conversion tracking, Enhanced Conversions, and Consent Mode v2. I help businesses audit and fix end-to-end tracking so leads and conversions flow accurately into Google Ads—supporting trustworthy reporting and stronger Smart Bidding performance. I’ve worked with websites built on GoDaddy, WordPress, Shopify, and other CMS platforms, setting up and testing key conversion actions like form submissions, thank-you page events, and phone call tracking using GTM Preview and Tag Assistant (plus real test conversions) before go-live. I also document changes clearly and provide maintenance guidance, so teams can confidently operate and scale campaigns with reliable measurement.

Available to hire

I’m Muhammad Rashid, a Google Ads conversion tracking specialist with 9+ years of hands-on experience across Google Tag Manager, GA4, Google Ads conversion tracking, Enhanced Conversions, and Consent Mode v2. I help businesses audit and fix end-to-end tracking so leads and conversions flow accurately into Google Ads—supporting trustworthy reporting and stronger Smart Bidding performance.

I’ve worked with websites built on GoDaddy, WordPress, Shopify, and other CMS platforms, setting up and testing key conversion actions like form submissions, thank-you page events, and phone call tracking using GTM Preview and Tag Assistant (plus real test conversions) before go-live. I also document changes clearly and provide maintenance guidance, so teams can confidently operate and scale campaigns with reliable measurement.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Advanced
German
Beginner

Work Experience

Google Ads & Tracking Specialist at MajesticBlink Pvt. Ltd
January 1, 2025 - July 31, 2026
Audited and maintained Google Ads conversion tracking, GTM containers, and GA4 setups to ensure accurate lead and conversion data for reporting and campaign optimization. Set up and tested conversion tracking across form submissions, phone calls, and key actions using GTM Preview and Tag Assistant before go-live. Implemented Enhanced Conversions and Consent Mode configurations as required for privacy-compliant measurement.
Freelance Web Developer at UK-based affiliate marketing business
June 1, 2018 - November 1, 2025
Freelance PHP web developer for an affiliate marketing business with hands-on social media marketing. Responsible for SEO-centric websites, handling both front-end and back-end development. Proficient with Google Search Console and Google Analytics; experienced with SEMrush. Executes On-page and Off-page SEO strategies and manages PPC campaigns on Bing and Google Ads; active in social media marketing.
PHP Developer at DIGITONICS PVT Ltd
April 30, 2018 - April 30, 2018
Backend development in collaboration with the frontend team to power web applications. Wrote clean, documented code and optimized for speed and scalability. Designed and maintained databases, fixed bugs, and ensured security and data protection. Collaborated with designers and other team members, participated in code reviews, and focused on performance optimization.
Google Ads Conversion Tracking Specialist at Multiple Clients (Freelance)
June 1, 2017 - July 31, 2026
Audited and fixed Google Ads conversion tracking setups where lead data was inaccurate or missing. Implemented lead conversion tracking via GTM (form submissions, thank-you page events, phone call tracking and other key actions) and ensured GA4-to-Google Ads conversion import for optimization. Set up Enhanced Conversions using hashed first-party data to improve match rates for Smart Bidding. Configured Consent Mode v2 (basic and advanced) and integrated consent signals so modelling worked correctly under privacy requirements. Resolved issues such as duplicate conversions, misconfigured triggers, incorrect thank-you URL matching, and conflicting pixel setups. Thoroughly validated implementations with GTM Preview, Tag Assistant, and real test submissions, and delivered clear documentation and change logs.
Software Engineer at LINKAGOAL
July 31, 2016 - July 31, 2016
Full-stack development and feature implementation for a social media platform. Contributed to frontend and backend, built user profiles, feeds, posts, comments, likes, and notifications, with focus on scalability and real-time interactions. Designed data models and managed databases to support complex relationships and high-traffic usage.

Education

Bachelor of Computer Science & Information Technology at NED University of Engineering & Technology
January 1, 2009 - December 31, 2012
Advanced Web Development Diploma at Computer Collegiate
January 1, 2012 - June 30, 2012
Higher Secondary School at DHA Degree College
January 1, 2006 - December 31, 2008
Secondary School at Gulistan Shah Abdul Latif School
January 1, 2006 - December 31, 2008
BSc (Hons) Digital Marketing at Berlin School of Business and Innovation
January 11, 2030 - August 31, 2026

Qualifications

Google Ads Search Certification
January 11, 2030 - August 31, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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