Available to hire
I’m Simon Warnolf, a UX / Product Designer with 20+ years in art direction, UX/UI, brand experience and product design. I craft user-centric, high-quality designs that balance function and beauty—spanning brand campaigns to digital experiences—and bring strategic, creative energy to every project.
I lead visual direction and maintain brand consistency, turning ideas into impactful solutions. Over the years I’ve designed web pages, apps and services for brands such as Sony Mobile, Telia, Vision, Festina Group, Resurs Bank and Ikano Bank, among many others, bridging business goals with delightful user experiences.
Experience Level
Language
Swedish
Fluent
English
Fluent
Danish
Beginner
Norwegian
Beginner
Work Experience
UX Designer at Ikano Bank
January 1, 2025 - November 1, 2025Contributed to the design and development of a new B2B Partner Portal for leasing and factoring. Mapped and streamlined complex user journeys; collaborated with stakeholders, product owners and developers in an agile environment to create user-centric solutions that balance regulatory requirements with a smooth, intuitive experience. Focused on reducing cognitive load, clarifying product structures, and enabling scalable digital services for business partners.
Brand and UX Designer at Øresundsbron
January 1, 2025 - January 1, 2025Led brand and UX design initiatives to enhance customer experiences and optimize user journeys. Conducted a comprehensive review of My Account journeys, designed new solutions to improve clarity and reduce friction. Collaborated with a team of UX designers in an Agile environment to deliver user-centric designs aligned with business goals.
Brand Experience Designer at Vision
September 1, 2025 - September 1, 2025Created design strategies and overarching principles that shape customer perception when interacting with Vision. Developed concept designs for main touchpoints including home pages, landing pages and recruiting pages, ensuring consistent brand experience across channels.
Designer / Digital Strategy Advisor at Vellinge Kommun
January 1, 2023 - November 1, 2025Developed guidelines, an online strategy and information website concept that combines easily accessible information with brand building. Emphasized mobile-first delivery and tailored content based on user interests, needs, and the activity calendar.
Product Design Lead at Festina Group
January 1, 2022 - November 1, 2025Led product design for Festina Group’s connected health and fitness wearables, aligning concepts with owners, global sales and marketing. Supported design team development, delegated tasks, established high UX standards, and facilitated breakdown of design goals for effective implementation.
UX/UI Designer at Festina Sweden
January 1, 2022 - November 1, 2025Redesigned Kronaby hybrid smartwatches app to improve music control, notification patterns, steps tracking and other features; iterative improvements to enhance customer experience.
UX Lead at Smart Refill / Telia
January 1, 2021 - January 1, 2021Led UX for Telia's payment platform used for prepaid transactions. Updated CX principles and ambitions; delivered smoother web and app platforms and improved checkout flow, reducing drop-offs and churn.
UX Lead at Link Mobility
January 1, 2019 - January 1, 2019Designed loyalty, payment and customer club solutions, and admin systems for clients across Europe; provided UX strategy and leadership, driving engagement and performance.
Product Designer at Trygg-Hansa
January 1, 2015 - January 1, 2015Created Hämtservice, a vehicle insurance pickup service, mapping journeys for customers, claims adjusters and workshops; delivered a cohesive digital solution including web platform and mobile app with real-time updates, improving communication and efficiency.
Designer at Fivestarday Digital
December 31, 2013 - December 31, 2013Designer at a digital agency delivering creative and UX/UI design for diverse client engagements.
Art Director at KAN Malmö
December 31, 2009 - December 31, 2009Art direction and creative leadership for Malmö-based agency projects.
Graphic Designer at Linde & Co
December 31, 1999 - December 31, 1999Graphic design work at advertising agency.
Graphic Designer at Sandberg | Trygg
December 31, 2000 - December 31, 2000Ad agency graphic design work for Trygg.
Art Director at 040 Internet
December 31, 2003 - December 31, 2003Art Director at 040 Internet Web agency.
UX Lead at Axis Communications
December 31, 2019 - December 31, 2019Led UX initiatives at Axis Communications, aligning user experience strategy with product goals and stakeholder needs.
Head of UX & Design at LINK Mobility Group Norway
December 31, 2016 - December 31, 2016Led user experience and design across the group, shaping design standards and delivering compelling digital experiences.
Head of Group Digital Design at LINK Mobility Group Norway
December 31, 2017 - December 31, 2017Strategic leadership of digital design across the group, driving consistency and quality of design delivery.
Design Director at LINK Mobility AB
December 31, 2015 - December 31, 2015Oversees design direction and execution for LINK Mobility's products and services.
Education
Qualifications
UX Design
January 11, 2030 - November 1, 2025UI Design
January 11, 2030 - November 1, 2025Product Design
January 11, 2030 - November 1, 2025Web Design
January 11, 2030 - November 1, 2025Mobile Application Design
January 11, 2030 - November 1, 2025Brand & Identity
January 11, 2030 - November 1, 2025Design Leadership
January 11, 2030 - November 1, 2025Conceptual Design
January 11, 2030 - November 1, 2025Art Direction
January 11, 2030 - November 1, 2025WCAG
January 11, 2030 - November 1, 2025Industry Experience
Financial Services, Telecommunications, Media & Entertainment, Government, Transportation & Logistics, Retail, Software & Internet, Consumer Goods
Experience Level
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