I believe the best design is invisible, guiding users along a seamless journey. I prototype real-time creative solutions, reorganize workflows, and reduce friction so people can accomplish their goals faster and with less effort. I shift content approaches from simple posts to meaningful conversations by crafting legible copy and accessible language for both B2B and B2C audiences. I build a cohesive brand voice through ongoing audience research, and I value continuous learning, collaboration, and accessibility to create user experiences that feel effortless.

Gabriela Colque

I believe the best design is invisible, guiding users along a seamless journey. I prototype real-time creative solutions, reorganize workflows, and reduce friction so people can accomplish their goals faster and with less effort. I shift content approaches from simple posts to meaningful conversations by crafting legible copy and accessible language for both B2B and B2C audiences. I build a cohesive brand voice through ongoing audience research, and I value continuous learning, collaboration, and accessibility to create user experiences that feel effortless.

Available to hire

I believe the best design is invisible, guiding users along a seamless journey. I prototype real-time creative solutions, reorganize workflows, and reduce friction so people can accomplish their goals faster and with less effort.

I shift content approaches from simple posts to meaningful conversations by crafting legible copy and accessible language for both B2B and B2C audiences. I build a cohesive brand voice through ongoing audience research, and I value continuous learning, collaboration, and accessibility to create user experiences that feel effortless.

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Experience Level

Intermediate
Intermediate

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Retail Space Designer / Space Planner
January 1, 2016 - November 1, 2025
Designed and reorganized the physical layout of the retail space to improve product navigation and find ability. Applied systemic thinking through inventory management and analysis of customer purchasing behavior. Conducted continuous testing of product placement through direct observation of user behavior.
Customer Service Representative at Panda's A-Bazaar Store
January 1, 2013 - January 1, 2013
Researched and analyzed user pain points through direct interactions, documenting key insights for service improvement. Developed strong communication and synthesis skills to convey user needs effectively to internal teams. Prototyped real-time solutions to recurring issues, iterating based on ongoing user feedback.
Content Designer / UX Writer
January 1, 2025 - January 1, 2025
Shifted the content approach from simple posts to meaningful user conversations by crafting legible copy and accessible technical language. Defined and refined the brand voice through ongoing audience research, establishing cohesive, real and fluent dialogue at touchpoints. Treated every microcopy element as essential to the larger user experience, addressing user pain points and adhering to WCAG accessibility guidelines to ensure inclusive and effective communication.
Project & Content Coordinator at Dokio Agency
January 1, 2025 - November 9, 2025
Spearheaded content strategy for a TikTok account dedicated to public education advocacy; defined voice, tone, and user engagement model. Produced and edited compelling video content translating complex political and educational topics into accessible formats for a Gen Z audience; engaged with the audience, growing resonance and reach. Transformed the narrative around political engagement from apathy to practical action; built a cohesive content strategy and community.
Campaign Volunteer & Advocate at FEL 'FADU EN LUCHA'
June 1, 2025 - June 1, 2025
Campaign volunteer and advocate contributing to public education outreach; utilized bilingual communication (Spanish and English) to engage supporters and amplify educational messages.

Education

Industrial Design at Universidad de Buenos Aires (UBA)
January 1, 2016 - January 1, 2020
Bachiller - Specialization: Foreign Languages at Juan Ramón Fernández
January 1, 2011 - November 1, 2025
Industrial Design at UBA - Universidad de Buenos Aires
January 11, 2030 - November 9, 2025
Technical Diploma - Art Direction at I.S.E. Lenguas Vivas “Juan Ramón Fernández”
January 11, 2030 - November 9, 2025
High School Diploma - Foreign Languages at Lenguas Vivas 'Juan Ramón Fernández' High School
January 11, 2030 - November 9, 2025

Qualifications

Technical Diploma - Art Direction
January 11, 2030 - November 9, 2025
High School Diploma - Foreign Languages
January 11, 2030 - November 9, 2025

Industry Experience

Retail, Software & Internet, Education, Media & Entertainment, Professional Services, Non-Profit Organization