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Hi, I’m Rodrigo Amorim Gonçalo, a Senior Graphic Designer based in Rio de Janeiro with 15+ years of experience building brand systems, multichannel campaigns, and packaging for pharma, beauty, retail, and CPG. I craft visuals and brand narratives that boost engagement and commercial impact while maintaining consistency across channels. I excel at leading art direction, brand governance, and production workflows, mentoring teams, and aligning stakeholders – delivering cohesive brands on time and within budget. My work emphasizes measurable outcomes across CRM, packaging, and retail campaigns, with a focus on scalability and long-term brand equity.…Hi, I’m Rodrigo Amorim Gonçalo, a Senior Graphic Designer based in Rio de Janeiro with 15+ years of experience building brand systems, multichannel campaigns, and packaging for pharma, beauty, retail, and CPG. I craft visuals and brand narratives that boost engagement and commercial impact while maintaining consistency across channels. I excel at leading art direction, brand governance, and production workflows, mentoring teams, and aligning stakeholders – delivering cohesive brands on time and within budget. My work emphasizes measurable outcomes across CRM, packaging, and retail campaigns, with a focus on scalability and long-term brand equity.

Rodrigo Amorim Gonçalo

Graphic Designer, Art Director, Brand Designer, +2

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Hi, I’m Rodrigo Amorim Gonçalo, a Senior Graphic Designer based in Rio de Janeiro with 15+ years of experience building brand systems, multichannel campaigns, and packaging for pharma, beauty, retail, and CPG. I craft visuals and brand narratives that boost engagement and commercial impact while maintaining consistency across channels. I excel at leading art direction, brand governance, and production workflows, mentoring teams, and aligning stakeholders – delivering cohesive brands on time and within budget. My work emphasizes measurable outcomes across CRM, packaging, and retail campaigns, with a focus on scalability and long-term brand equity.…Hi, I’m Rodrigo Amorim Gonçalo, a Senior Graphic Designer based in Rio de Janeiro with 15+ years of experience building brand systems, multichannel campaigns, and packaging for pharma, beauty, retail, and CPG. I craft visuals and brand narratives that boost engagement and commercial impact while maintaining consistency across channels. I excel at leading art direction, brand governance, and production workflows, mentoring teams, and aligning stakeholders – delivering cohesive brands on time and within budget. My work emphasizes measurable outcomes across CRM, packaging, and retail campaigns, with a focus on scalability and long-term brand equity.

Available to hire

Hi, I’m Rodrigo Amorim Gonçalo, a Senior Graphic Designer based in Rio de Janeiro with 15+ years of experience building brand systems, multichannel campaigns, and packaging for pharma, beauty, retail, and CPG. I craft visuals and brand narratives that boost engagement and commercial impact while maintaining consistency across channels.

I excel at leading art direction, brand governance, and production workflows, mentoring teams, and aligning stakeholders – delivering cohesive brands on time and within budget. My work emphasizes measurable outcomes across CRM, packaging, and retail campaigns, with a focus on scalability and long-term brand equity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Senior Graphic Designer at Farmoquímica S/A

August 1, 2020 - November 1, 2025

Led art direction and brand governance for cross-portfolio campaigns, boosting CRM/social engagement by 30–40% YoY. Developed visuals and packaging for OTC and dermo lines, cutting rework by 20% through standardized dielines and pre-press QC. Collaborated with Marketing and Product teams to launch 10+ annual campaigns, driving 12% sell-out growth during seasonal peaks. Managed 8–10 external vendors (including international print partners), negotiating SLAs that reduced turnaround time by 15%. Created a brand asset library and streamlined workflow using Adobe CC + DAM, raising on-time delivery rate from 78% to 92%. Mentored junior designers and implemented creative review rituals, improving approval rates by 25%.

Senior Graphic Designer at Clio Style

March 31, 2020 - March 31, 2020

Supervised visual communication team, aligning marketing calendars and ensuring cohesive brand delivery. Led packaging development and rebranding initiatives, increasing perceived quality across retail packaging lines. Managed international suppliers, improving color accuracy and production efficiency.

Graphic Designer at Freelancer

September 30, 2017 - September 30, 2017

Designed visual identities and integrated campaigns for clients in retail, pharma, and education sectors. Developed performance-driven creative materials that strengthened brand perception and lead generation.

Freelance Graphic Designer at Agência MRK

November 30, 2015 - November 30, 2015

Produced key visuals and digital campaign materials (social media, email marketing, POS). Ensured brand consistency through trend research and alignment with marketing strategy.