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I am a results-driven communications professional with over four years of experience in storytelling, external communications, and content creation. I simplify complex concepts into accessible, engaging narratives and excel at building impactful social media strategies supported by analytics. I thrive in fast-paced, collaborative environments and am passionate about educating audiences, reducing stigma around pediatric palliative care, and delivering measurable results for mission-driven organizations.…I am a results-driven communications professional with over four years of experience in storytelling, external communications, and content creation. I simplify complex concepts into accessible, engaging narratives and excel at building impactful social media strategies supported by analytics. I thrive in fast-paced, collaborative environments and am passionate about educating audiences, reducing stigma around pediatric palliative care, and delivering measurable results for mission-driven organizations.

Madison Horner

Content Creator, Writer, PR Freelancer, +1

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I am a results-driven communications professional with over four years of experience in storytelling, external communications, and content creation. I simplify complex concepts into accessible, engaging narratives and excel at building impactful social media strategies supported by analytics. I thrive in fast-paced, collaborative environments and am passionate about educating audiences, reducing stigma around pediatric palliative care, and delivering measurable results for mission-driven organizations.…I am a results-driven communications professional with over four years of experience in storytelling, external communications, and content creation. I simplify complex concepts into accessible, engaging narratives and excel at building impactful social media strategies supported by analytics. I thrive in fast-paced, collaborative environments and am passionate about educating audiences, reducing stigma around pediatric palliative care, and delivering measurable results for mission-driven organizations.

Available to hire

I am a results-driven communications professional with over four years of experience in storytelling, external communications, and content creation. I simplify complex concepts into accessible, engaging narratives and excel at building impactful social media strategies supported by analytics.

I thrive in fast-paced, collaborative environments and am passionate about educating audiences, reducing stigma around pediatric palliative care, and delivering measurable results for mission-driven organizations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Social Media Specialist at Roger Neilson Children’s Hospice

June 1, 2025 - November 1, 2025

Partner with external agency to recommend and implement UX/front-end website updates tailored to target audiences. Develop and execute weekly social media strategies aligned with organizational goals, leveraging insights from Hootsuite and Google Analytics to optimize performance. Increased social media engagement rate from 7% to 10% in the first two months through data-driven strategy, audience-focused storytelling, and optimized posting. Write engaging website content and stories that educate and reduce stigma surrounding pediatric palliative hospice care. Capture event photography and collaborate with internal teams, community partners, and volunteers to create compelling digital content.

Marketing and Communications Assistant at General Dynamics Mission Systems -Canada

April 1, 2025 - April 1, 2025

Strengthened internal employee engagement by managing content and posts on Meta’s Workplace, increasing collaboration across an international team. Produced multimedia to support social media, business lines, and community events. Monitored and analyzed social media performance, delivering monthly reports with actionable insights that informed executive decision-making and optimized future campaigns. Managed Canadian and UK websites in coordination with headquarters (United States) and agencies, along with making changes for UX optimization. Conducted interviews and wrote employee feature articles that boosted engagement from 2% to 8% in six months, supporting recruitment and retention efforts. Developed tailored social media from complex military language into accessible content on LinkedIn (40K followers in Canada, 30K in the UK) and other platforms, adapting messaging to regional nuances. Designed brochures, datasheets, recruitment materials, and product collateral for clients inc

Communications Assistant at Department of National Defence

December 1, 2021 - December 1, 2021

Developed strategic communications plans for the launch of government products, drafting internal articles, email notifications, and intranet content to ensure clarity and alignment with organizational messaging. Hosted internal virtual events, collaborating closely with colleagues, including sessions featuring high-profile individuals and informational presentations.