Available to hire
Hi there! I’m Angelica Pingkan Kandarsono, a results-driven Economics graduate with hands-on experience in business development, partnerships, and data-driven marketing across Indonesia and the Philippines for Disney+ Hotstar and TikTok Shop. I’ve led cross-functional initiatives, built strong partner relationships, and used data to inform strategic decisions.
I’m currently pursuing further studies at Gadjah Mada University and enjoy turning ideas into actionable plans. I’m excited to contribute to innovative projects in media, technology, and entertainment.
Language
English
Advanced
Work Experience
Partnership Operations (Contract) at Walt Disney Indonesia
September 1, 2025 - November 2, 2025In charge of supporting and managing partnership initiatives across Indonesia and the Philippines for Disney+ OTT streaming services. Provided admin and operational support for partnership initiatives, including preparing partner performance data, coordinating meeting schedules, and organizing partner-related event invitations. Conducted weekly audits of partner digital touchpoints to monitor marketing visibility and performance, as well as competitive analysis. Collaborated with the project management team to implement and align partner promotions on the Disney+ Hotstar website. Supported development of new program ideas by contributing to creative brainstorming and assisting in proposals and deck preparations for partner engagement.
Category Strategist Intern (Lifestyle) at TikTok Shop Indonesia (ByteDance)
February 1, 2025 - February 1, 2025Supporting data-driven strategies and business research to improve six lifestyle categories (Books & Magazines, Music & Collectibles, Gaming & Consoles, Toys & Hobbies, Pet Supplies, and Stationery) business performance. Curated and strategized product, video, and live-stream subsidy selections based on in-depth analysis, optimizing impact and profitability. Drove approx. 27% GMV increase through strategic decisions. Designed and implemented an advanced Excel-based BAU Tracker with >30 ad-hoc tasks, reducing manual data processing time by 50-55%. Managed Fair Pricing Program by tracking cross-functional performance and addressing operational pain points, leading in November compared with other clusters.
Teaching Assistant, Mathematics (Multiplication Course) at Universitas Gadjah Mada (UGM) – Master in Development Economics
July 1, 2024 - July 1, 2024Assisted the lecturer by scoring assignments for 38 students, including creating scoring matrices and generating score reports.
Business Development Intern at Media Akuta HU, ISN Group
June 30, 2024 - June 30, 2024Qualified, prospected, and conducted meetings with potential clients to expand sales, resulting in the establishment of two partnerships (Sari Roti and Great Eastern Insurance) within the internship period. Assisted in creating six business proposals and presentations for prospective clients. Conducted weekly market research to gain insights on client business needs with the R&D team.
Business Research Intern at LinkTo Work Indonesia
December 31, 2023 - December 31, 2023Assigned to three research projects (Skin Care, Aquaculture, and Artificial Intelligence) during the internship period, including designed final decks. Provided national trend research on Aquaculture for a white paper, including regulation and policy trends, market demand, consumer preferences, investment trends, practice trends, and infrastructure development trends. Collected secondary data about the skincare business landscape in Indonesia to provide recommendations for the client’s new business.
Manager of External and Networking at Tanoto Scholars Association (TSA), UGM
December 31, 2023 - December 31, 2023Led and managed 13 staff to expand Tanoto Foundation and TSA UGM exposure and network through offline events, established partnerships (e.g., Bukalapak), and engaged 25+ alumni. Promoted Tanoto Foundation scholarships through booth activations at Gelanggang Expo UGM 2023, reaching 300+ freshmen with a 95% participant satisfaction score.
External Steering Committee at Forum Studi dan Diskusi Ekonomi (FSD E), UGM
November 30, 2023 - November 30, 2023Monitored and coordinated four divisions to achieve committee goals and execute three major events. Researched and proposed the grand theme and event concept for IK Nusantara. Created committee contracts and general rules for 150 committee members. Assessed and reported divisions' performance quarterly based on standardized KPIs.
Head of Marketing at Himpunan Mahasiswa Ilmu Ekonomi (HIMIESPA), UGM
October 1, 2022 - October 1, 2022Gained 200+ registrations for the Economics Talk webinar, increasing attendance by 13% YoY through online and offline marketing. Produced monthly marketing performance reports (social media and offline campaigns). Managed and optimized Economics Talk social media (Instagram and LinkedIn) by planning and delivering more than 10 creative contents, resulting in a 63% increase in Instagram engagement and 32% growth in followers.
Education
Bachelor of Economics at Gadjah Mada University
August 1, 2021 - August 1, 2025Qualifications
Teladan Scholarship and Leadership Program, Tanoto Foundation
January 11, 2030 - November 2, 20252nd Place - Business Model Canvas Competition, Ciputra University
January 11, 2030 - November 2, 2025L'Oreal Brandstorm Competition 2024
January 11, 2030 - November 2, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Hire a Marketing Strategist
We have the best marketing strategist experts on Twine. Hire a marketing strategist in Yogyakarta today.