I'm Martina Vanni, a marketing and communications professional based in Paris with a Master in Marketing from HEC Paris and a PPE degree from LUISS. I blend strategy with hands-on execution across account management, digital marketing, and corporate communications.

Martina Vanni

I'm Martina Vanni, a marketing and communications professional based in Paris with a Master in Marketing from HEC Paris and a PPE degree from LUISS. I blend strategy with hands-on execution across account management, digital marketing, and corporate communications.

Available to hire

I’m Martina Vanni, a marketing and communications professional based in Paris with a Master in Marketing from HEC Paris and a PPE degree from LUISS. I blend strategy with hands-on execution across account management, digital marketing, and corporate communications.

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Language

English
Fluent
French
Advanced
Italian
Fluent

Work Experience

Account Manager at BETC Paris
July 1, 2025 - November 2, 2025
Account management for Danone – Dairy Division; Created and pitched media and advertising packages to prospective clients. Managed multiple accounts, ensuring on-time project delivery and high client satisfaction. Conducted market research to expand into new territories. Advised clients on marketing strategies to boost sales and promotional impact.
External consultant as part of the HEC Paris MSc in Marketing Business Project at Melvita
March 1, 2025 - March 1, 2025
Supported new product launches with comprehensive go-to-market strategies that drove rapid adoption rates. Introduced innovative promotional strategies to enhance customer acquisition and retention rates.
Marketing & Digital Communications Project Manager at C-YourCulture
September 1, 2024 - September 1, 2024
Developed and executed social media campaigns with tailored content for Instagram, Facebook, and LinkedIn. Produced and directed photo/video shoots for digital campaigns, social media, and career sites. Ensured consistent messaging and visual identity across platforms through cross-functional collaboration. Wrote copy for websites, social media, and campaigns, aligning with brand tone and identity.
Event & PR Coordinator at Future Talent Council
August 1, 2024 - August 1, 2024
Planned and executed events, ensuring smooth operations and guest satisfaction. Coordinated initiatives connecting employers, educators, and policymakers. Participated in student panels on education and workforce trends. Built relationships with key industry influencers to enhance reach and credibility.
Internal Communications Consultant at Ferragamo
June 1, 2024 - June 1, 2024
Refined media statements and presentations for public and media release. Supported Ferragamo's internal comms team in crafting employee engagement strategies aligned with brand values. Wrote and produced the internal newsletter, ensuring clear, consistent messaging.
Analyst Programmer Intern at Accenture
January 1, 2024 - January 1, 2024
Built strong technical skills and proficiency in data analysis tools. Navigated corporate environments effectively and utilized Microsoft Office and SAP with ease.
Events & PR Intern at Festival del cinema di Roma
October 1, 2022 - October 1, 2022
Assigned to event planning and worked as secretary of the judges of the competition. Worked on various aspects of film festival organization. Handled event coordination and managed logistics. Coordinated logistics to support judging process seamlessly.
Sustainability Communications Intern at Duferco
July 1, 2021 - July 1, 2021
Managed proposal, creation and ideation of sustainability projects. Wrote, created, and corrected the company's annual sustainability report. Contributed to multiple divisions within Duferco, encompassing energy, metal trading, and marine sectors.
Volunteer at Comunità di Sant'Egidio
January 1, 2020 - January 1, 2020
Organized fundraising and food and clothing collection for families in need.
Journalist and Editor at L'Ateneo (university journal) & Radio Luiss
November 30, 2022 - November 30, 2022
Journalist and editor in the university's journal L'Ateneo (in English) and radio speaker for Radio Luiss.

Education

Master of Science at HEC Paris
January 11, 2030 - June 1, 2025
Bachelor's degree at LUISS Guido Carli University
January 11, 2030 - January 1, 2023
International Baccalaureate at International School of Florence
January 11, 2030 - January 1, 2020

Qualifications

Personal trainer certificate
January 1, 2020 - November 2, 2025

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Education