Hi, I'm Milana Lobanova, a results-driven content creator and social media specialist with end-to-end experience in cross-platform content production across travel, sports and fashion industries. I create visually impactful, data-informed and audience-focused content that strengthens brand positioning and drives measurable engagement. I thrive in fast-paced, collaborative environments, coordinating on-site media coverage, post-production, and influencer outreach. I'm curious, adaptable, and fully committed to delivering creative media that supports brand growth and resonates with diverse audiences.…

Milana Lobanova

Hi, I'm Milana Lobanova, a results-driven content creator and social media specialist with end-to-end experience in cross-platform content production across travel, sports and fashion industries. I create visually impactful, data-informed and audience-focused content that strengthens brand positioning and drives measurable engagement. I thrive in fast-paced, collaborative environments, coordinating on-site media coverage, post-production, and influencer outreach. I'm curious, adaptable, and fully committed to delivering creative media that supports brand growth and resonates with diverse audiences.…

Available to hire

Hi, I’m Milana Lobanova, a results-driven content creator and social media specialist with end-to-end experience in cross-platform content production across travel, sports and fashion industries. I create visually impactful, data-informed and audience-focused content that strengthens brand positioning and drives measurable engagement.

I thrive in fast-paced, collaborative environments, coordinating on-site media coverage, post-production, and influencer outreach. I’m curious, adaptable, and fully committed to delivering creative media that supports brand growth and resonates with diverse audiences.

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Language

English
Advanced
Russian
Fluent
Serbian
Beginner

Work Experience

Special Correspondent at World Dance Council
June 1, 2021 - November 2, 2025
Developed content concepts, coordinated on-site media coverage and managed full post-production cycles, including interviewing, shooting, transcription and editing. Regularly publish original content packages and news materials for upcoming events. Requires advanced multitasking, editorial accuracy, cross-cultural communication and creative decision-making under tight deadlines.
Content Creator / Co-Founder at Belgrade Fashion Lab
May 1, 2025 - November 2, 2025
Co-founded and scaled an educational media project focused on fashion, style and creative culture. Lead the development of content concepts, visual identity and tone of voice. Manage the entire content lifecycle for social media channels, including ideation, production, editing, copywriting, scheduling and analytics. Define social promotion strategy, build community engagement and maintain brand consistency across formats.
Content Creator at Trip Guide AI
September 1, 2025 - September 1, 2025
Led content production for Instagram and TikTok platforms of an AI-powered travel product. Delivered short-form editorial content tailored to digital nomads, visual travelers and spontaneous solo tourists. Spearheaded influencer outreach cycles, including audience relevance research, pitch preparation, partnership negotiation, integration planning, deadline control and performance review. Ensured alignment between brand messaging and influencer deliverables.
Content Creator at ReLove Luxury Resale Store
March 1, 2025 - March 1, 2025
Managed full content production for the brand’s Instagram account: creative development, photo/video direction, editing, soundtrack selection, publishing and storytelling. Built an aesthetic feed aligned with brand positioning, contributed to offline traffic growth and improved online engagement.
Special Correspondent at World Dance Council
June 1, 2021 - November 3, 2025
Responsible for developing content concepts, coordinating on-site media coverage and managing full post-production cycles, including interviewing, shooting, transcription and editing. Regularly publish original content packages and news materials for upcoming events. Requires advanced multitasking, editorial accuracy, cross-cultural communication and creative decision-making under tight deadlines.
Content Creator / Co-Founder at Belgrade Fashion Lab
May 1, 2025 - November 3, 2025
Co-founded and scaled an educational media project focused on fashion, style and creative culture. Lead the development of content concepts, visual identity and tone of voice. Manage the entire content lifecycle for social media channels, including ideation, production, editing, copywriting, scheduling and analytics. Define social promotion strategy, build community engagement and maintain brand consistency across formats.
Special Correspondent at World Dance Council
June 1, 2021 - November 4, 2025
Responsible for developing content concepts, coordinating on-site media coverage and managing full post-production cycles, including interviewing, shooting, transcription and editing. Regularly publish original content packages and news materials for upcoming events. Requires advanced multitasking, editorial accuracy, cross-cultural communication and creative decision-making under tight deadlines.
Content Creator / Co-Founder at Belgrade Fashion Lab
May 1, 2025 - November 4, 2025
Co-founded and scaled an educational media project focused on fashion, style and creative culture. Lead the development of content concepts, visual identity and tone of voice. Manage the entire content lifecycle for social media channels, including ideation, production, editing, copywriting, scheduling and analytics. Define social promotion strategy, build community engagement and maintain brand consistency across formats.
Special Correspondent at World Dance Council
June 1, 2021 - November 12, 2025
Responsible for developing content concepts, coordinating on-site media coverage and managing full post-production cycles, including interviewing, shooting, transcription and editing. Regularly publish original content packages and news materials for upcoming events. Requires advanced multitasking, editorial accuracy, cross-cultural communication and creative decision-making under tight deadlines.
Content Creator / Co-Founder at Belgrade Fashion Lab
May 1, 2025 - November 12, 2025
Co-founded and scaled an educational media project focused on fashion, style and creative culture. Lead the development of content concepts, visual identity and tone of voice. Manage the entire content lifecycle for social media channels, including ideation, production, editing, copywriting, scheduling and analytics. Define social promotion strategy, build community engagement and maintain brand consistency across formats.

Education

at Ural Federal University named after Boris Yeltsin, Faculty of Journalism
September 1, 2018 - January 1, 2020
at National Research University — Higher School of Economics (HSE University), Faculty of Journalism
January 1, 2020 - July 1, 2024
Academic Minor at HSE University
September 1, 2021 - May 1, 2022
at Ural Federal University named after Boris Yeltsin, Faculty of Journalism
September 1, 2018 - January 1, 2020
at National Research University — Higher School of Economics (HSE University), Faculty of Journalism
January 1, 2020 - July 1, 2024
Academic Minor at HSE University
September 1, 2021 - May 1, 2022
Journalism at Ural Federal University named after Boris Yeltsin, Faculty of Journalism
September 1, 2018 - January 1, 2020
Journalism at National Research University — Higher School of Economics (HSE University), Faculty of Journalism
January 1, 2020 - July 1, 2024
Academic Minor: Sports Marketing and Management at HSE University
September 1, 2021 - May 1, 2022
at Ural Federal University named after Boris Yeltsin, Faculty of Journalism
September 1, 2018 - January 1, 2020
at National Research University — Higher School of Economics (HSE University), Faculty of Journalism
January 1, 2020 - July 1, 2024
Academic Minor: Sports Marketing and Management at HSE University
September 1, 2021 - May 1, 2022

Qualifications

Academic Minor: Sports Marketing and Management
September 1, 2021 - May 1, 2022

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Education, Software & Internet, Professional Services
    paper ReLove Luxury Resale Store

    Managed full content production for the brand’s Instagram account: creative development, photo/
    video direction, editing, soundtrack selection, publishing and storytelling. Built an aesthetic feed
    aligned with brand positioning, contributed to offline traffic growth and improved online
    engagement.
    https://www.instagram.com/relovestore.rs/

    paper Trip Guide AI

    Led content production for Instagram and TikTok platforms of an AI-powered travel product.
    Delivered short-form editorial content tailored to digital nomads, visual travelers and spontaneous
    solo tourists. Spearheaded influencer outreach cycles, including audience relevance research,
    pitch preparation, partnership negotiation, integration planning, deadline control and performance
    review. Ensured alignment between brand messaging and influencer deliverables.
    https://www.instagram.com/trip_guide_ai/

    paper World Dance Council – Special Correspondent (June 2021 – Present)

    Responsible for developing content concepts, coordinating on-site media coverage and managing full post-production cycles, including interviewing, shooting, transcription and editing. Regularly publish original content packages and news materials for upcoming events. Requires advanced multitasking, editorial accuracy, cross-cultural communication and creative decision-making under tight deadlines.
    Link of the project: https://www.instagram.com/wdc_wdcal/

    paper Belgrade Fashion Lab, Belgrade, Serbia – Content Creator / Co-Founder (May 2025 – Present)

    Co-founded and scaled an educational media project focused on fashion, style and creative culture. Lead the development of content concepts, visual identity and tone of voice. Manage the entire content lifecycle for social media channels, including ideation, production, editing, copywriting, scheduling and analytics. Define social promotion strategy, build community engagement and maintain brand consistency across formats.

    Link of the project: https://www.instagram.com/belgrade_fashion_lab/