Hi, I’m Steve Ponsford. I’m a Senior Product Designer with 10+ years of experience delivering end-to-end B2B, B2C and SaaS products. I specialise in turning complex, data-rich systems into intuitive, user-centred experiences, championing design thinking, cross-functional collaboration and data-driven decisions. My work blends user empathy, business goals and visual storytelling to design products that produce impactful outcomes for businesses and users alike. Hi, I’m always looking for opportunities to shape user-centred, high‑impact experiences in collaborative, experimental teams that value empathy and strategic design. Recently I led design initiatives at Shell and continue to explore new roles where discovery, research and storytelling drive practical, data-informed design decisions.…Hi, I’m Steve Ponsford. I’m a Senior Product Designer with 10+ years of experience delivering end-to-end B2B, B2C and SaaS products. I specialise in turning complex, data-rich systems into intuitive, user-centred experiences, championing design thinking, cross-functional collaboration and data-driven decisions. My work blends user empathy, business goals and visual storytelling to design products that produce impactful outcomes for businesses and users alike. Hi, I’m always looking for opportunities to shape user-centred, high‑impact experiences in collaborative, experimental teams that value empathy and strategic design. Recently I led design initiatives at Shell and continue to explore new roles where discovery, research and storytelling drive practical, data-informed design decisions.WWWW…