Hi, I’m Steve Ponsford. I’m a Senior Product Designer with 10+ years of experience delivering end-to-end B2B, B2C and SaaS products. I specialise in turning complex, data-rich systems into intuitive, user-centred experiences, championing design thinking, cross-functional collaboration and data-driven decisions. My work blends user empathy, business goals and visual storytelling to design products that produce impactful outcomes for businesses and users alike. Hi, I’m always looking for opportunities to shape user-centred, high‑impact experiences in collaborative, experimental teams that value empathy and strategic design. Recently I led design initiatives at Shell and continue to explore new roles where discovery, research and storytelling drive practical, data-informed design decisions.

Steve Ponsford

Hi, I’m Steve Ponsford. I’m a Senior Product Designer with 10+ years of experience delivering end-to-end B2B, B2C and SaaS products. I specialise in turning complex, data-rich systems into intuitive, user-centred experiences, championing design thinking, cross-functional collaboration and data-driven decisions. My work blends user empathy, business goals and visual storytelling to design products that produce impactful outcomes for businesses and users alike. Hi, I’m always looking for opportunities to shape user-centred, high‑impact experiences in collaborative, experimental teams that value empathy and strategic design. Recently I led design initiatives at Shell and continue to explore new roles where discovery, research and storytelling drive practical, data-informed design decisions.

Available to hire

Hi, I’m Steve Ponsford. I’m a Senior Product Designer with 10+ years of experience delivering end-to-end B2B, B2C and SaaS products. I specialise in turning complex, data-rich systems into intuitive, user-centred experiences, championing design thinking, cross-functional collaboration and data-driven decisions. My work blends user empathy, business goals and visual storytelling to design products that produce impactful outcomes for businesses and users alike.

Hi, I’m always looking for opportunities to shape user-centred, high‑impact experiences in collaborative, experimental teams that value empathy and strategic design. Recently I led design initiatives at Shell and continue to explore new roles where discovery, research and storytelling drive practical, data-informed design decisions.

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Language

English
Fluent

Work Experience

Product Design Consultant at Happity
October 1, 2025 - October 1, 2025
Consulting on experience, hierarchy and user flow optimisation across web and mobile. Applying design thinking workshops to improve team alignment and prioritisation.
Senior Product Designer at Compare the Market
June 1, 2025 - June 1, 2025
Leading end-to-end design initiatives, from research and ideation through to testing and delivery. Collaborating across multi-disciplinary teams to refine user journeys and improve engagement metrics. Embedding data-driven design practices to inform prioritisation and decision-making.
Senior Product Designer at Shell
May 1, 2024 - May 1, 2024
Led the design lifecycle phase for cargo tracking tools, delivering a 30% improvement in process efficiency. Collaborated with stakeholders, engineers, and product managers to create a system-wide design language. Delivered data-driven dashboards and interactive visualisations, empowering users to make insight-led decisions. Contributed to the Geneva Design System, focusing on component standardisation and scalability.
Senior Product Designer at SkyBet
August 1, 2022 - August 1, 2022
Designed a compliance-focused, user-centric experience for the 'Affordability Challenge' initiative. Collaborated cross-functionally in agile sprints, achieving a 70% faster approval process for users.
Senior Product Designer at Memrise
November 1, 2021 - November 1, 2021
Delivered a behaviour-driven, adaptive learning interface that improved engagement by 23%. Informed design choices through quantitative data and qualitative user insights.
Senior Product Designer at LineTen
September 1, 2021 - September 1, 2021
Redesigned the flagship Delivery Enterprise app, applying heuristic evaluation and journey mapping. Designed data visualisation and analytics dashboards to support business visibility.
Senior Product Designer at EE
March 1, 2020 - March 1, 2020
Delivered an MVP redesign aligned with accessibility and compliance standards. Applied data-informed UX decisions, improving conversion by 40%. Partnered closely with engineering and analytics teams to validate design hypotheses.
UX Designer at British Gas
January 1, 2018 - January 1, 2018
These periods built a foundation in UI Design, Front-end Coding, UX Design, User Research, Usability Testing, Journey Mapping, and Analytics-Driven Design.
UX Designer at RAC, Lexis Nexis & others
January 1, 2013 - January 1, 2013
B2B, B2C & SaaS - These periods built a foundation in UI Design, Front-end Coding, UX Design, User Research, Usability Testing, Journey Mapping, and Analytics-Driven Design.

Education

BA Hons in Design at Surrey Institute of Art & Design, Farnham (now Surrey University)
January 11, 2030 - November 3, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Energy & Utilities