I’m Miriam Baggi, a results-driven marketing professional with 14 years of experience boosting brand visibility, audience growth, and data-informed decision-making in a competitive international environment. I excel at leading multi-channel campaigns, guiding cross-functional teams, and translating analytics into clear, actionable strategy. I’m excited to apply this expertise to a private school setting to strengthen enrollment marketing, build community engagement, and grow the institution’s reputation. I thrive in collaborative, fast-paced environments and enjoy turning complex data into storytelling that resonates with diverse audiences. By combining performance marketing discipline with a student-centered perspective, I aim to support sustainable growth, strengthen school branding, and enhance engagement with families, students, and partners.

I’m Miriam Baggi, a results-driven marketing professional with 14 years of experience boosting brand visibility, audience growth, and data-informed decision-making in a competitive international environment. I excel at leading multi-channel campaigns, guiding cross-functional teams, and translating analytics into clear, actionable strategy. I’m excited to apply this expertise to a private school setting to strengthen enrollment marketing, build community engagement, and grow the institution’s reputation. I thrive in collaborative, fast-paced environments and enjoy turning complex data into storytelling that resonates with diverse audiences. By combining performance marketing discipline with a student-centered perspective, I aim to support sustainable growth, strengthen school branding, and enhance engagement with families, students, and partners.

Available to hire

I’m Miriam Baggi, a results-driven marketing professional with 14 years of experience boosting brand visibility, audience growth, and data-informed decision-making in a competitive international environment. I excel at leading multi-channel campaigns, guiding cross-functional teams, and translating analytics into clear, actionable strategy. I’m excited to apply this expertise to a private school setting to strengthen enrollment marketing, build community engagement, and grow the institution’s reputation.

I thrive in collaborative, fast-paced environments and enjoy turning complex data into storytelling that resonates with diverse audiences. By combining performance marketing discipline with a student-centered perspective, I aim to support sustainable growth, strengthen school branding, and enhance engagement with families, students, and partners.

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Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Advanced

Work Experience

Senior Performance Marketing Manager at Lastminute.com
November 1, 2016 - Present
Led €20M+ annual marketing budget across 40+ countries, 4 product lines, and 10+ brands; built and mentored a cross-functional team of 5 specialists; designed multi-channel campaigns (paid search, social, display, app install, remarketing) for diverse EMEA and North America audiences; created performance dashboards and narratives for senior stakeholders; drove ongoing ROI improvements through A/B testing, segmentation, and optimization across Google Ads, SA360, Meta, Criteo, and Microsoft Ads.
SEM Specialist at Lastminute.com
January 1, 2012 - January 1, 2016
Created and optimized Search, Display, and Social campaigns; monitored KPIs (ROI, GP, CPA); hit spend, traffic, and revenue targets; produced weekly/monthly performance reports to identify trends and growth opportunities.
Export Sales & Digital Marketing (Spring 5 Program) at Abaco S.r.l.
December 1, 2011 - July 1, 2012
Managed Google Ads campaigns end-to-end; supported brand development and international sales network growth; built and maintained supplier and customer relationships across international markets.
Marketing Intern at Casamona
February 1, 2010 - July 1, 2010
Managed performance-driven paid campaigns focusing on lead generation for an international luxury real estate brand; created and published Italian-language website content and company blog.

Education

BA Economics & Business Administration at Insubria University, Como
January 11, 2030 - June 18, 2026

Qualifications

Google Ads (Search, Display, Mobile)
January 1, 2025 - June 18, 2026
Search Ads 360
January 1, 2025 - June 18, 2026
Google Analytics
January 1, 2025 - June 18, 2026
Meta Blueprint Media Buying
January 1, 2025 - June 18, 2026
Excel Macros
January 1, 2020 - June 18, 2026
MySQL
January 1, 2016 - June 18, 2026

Industry Experience

Travel & Hospitality, Software & Internet, Retail, Professional Services, Media & Entertainment