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Experienced Swiss Art Director and designer with over 20 years in fashion and accessory projects. Specialized in visual storytelling, creative campaigns, lookbooks, and digital content. Passionate about leading creative teams and delivering cohesive brand identities.…

Natalia Gianinazzi

Art Director, Designer, Brand Strategist, +2

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Experienced Swiss Art Director and designer with over 20 years in fashion and accessory projects. Specialized in visual storytelling, creative campaigns, lookbooks, and digital content. Passionate about leading creative teams and delivering cohesive brand identities.…

Available to hire

Experienced Swiss Art Director and designer with over 20 years in fashion and accessory projects. Specialized in visual storytelling, creative campaigns, lookbooks, and digital content. Passionate about leading creative teams and delivering cohesive brand identities.

Skills

Character Design

Surface Pattern Design

Product Design

Illustration

Branding

Experience Level

Character Design

Expert

Surface Pattern Design

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Editorial Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

German

Advanced

French

Advanced

Spanish; Castilian

Advanced

Work Experience

Art Director and Brand Strategist at Merz Fertigungs AG

June 1, 2025 - June 1, 2025

Art Director and Brand Strategist responsible for comprehensive brand analysis, definition of brand values, establishment of the Art Director role, revamp of Corporate Identity/Corporate Design (website, visual communication, packaging, employee clothing), project management for photoshoots and in-house image production, advising on brand leadership and sustainability, trend scouting, and budget management.

Creative Art Director at namuk outdoor clothing for kids

January 1, 2022 - January 1, 2022

Conceptualized and implemented the brand's corporate identity, developed picture language, managed website redesign and social media guidelines, contributed to collection concept and marketing concepts, and oversaw all printed assets (prints, labeling, packaging).

Freelance Designer

January 1, 2017 - January 1, 2017

Concept development and execution for collections, moodboards, trims, prints, allovers, illustrations, and accessory design.

Graphic Designer at Zimtstern

January 1, 2011 - January 1, 2011

Conceptualization, development and execution of collection concepts, moodboards, trims, prints, allovers, illustrations, accessories and interiors design.

Graphic Designer at Design Studio Grand

January 1, 2007 - January 1, 2007

Graphic conceptualization, development and execution for moodboards, trims, illustrations, prints and allovers for streetwear, snowwear and products; clients included Burton, Roxy, Quiksilver, Rossignol, Eastpak, Ecko.

Graphic Designer at TBPX Brand Strategies

January 1, 2005 - January 1, 2005

Conceptualization, development and execution of corporate identities, posters, advertising, brochures, etc.

Graphic and Museum Designer at Woodtli Design + Communication

January 1, 2003 - January 1, 2003

Graphic and museum design work.

Graphic Designer at Mazzantini

January 1, 2001 - January 1, 2001

Graphic design for advertising.

Photoretoucher and Team Coordinator at VrWay

January 1, 2000 - January 1, 2000

Photoretouch work for Quicktime Vrs. and Panoscan, team coordination.

Intern at Luxon Carrà

January 1, 1999 - November 3, 2025

Three months internship at corporate design agency.

Graphic Designer at studio baka

January 1, 1998 - January 1, 1998

Graphic design work.

Founder/Designer at Gruesli

January 1, 2017 - January 1, 2017

Personal one-of-a-kind handmade plush collection Gruesli; first plush auctioned by Christie's (NYC); collaborations with Salomon Snowboards and Nikita Clothing; exhibited and sold internationally.