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I'm Chrissy Nowak, a Creative Director and Design Strategist based in Bloomfield, NJ (NYC metro). With 18 years of experience shaping brand systems, campaigns, and visual experiences across fashion and consumer brands, I translate cultural signals into brand-appropriate inspiration that informs storytelling and product direction. I bring a consultative approach to both in-house and project-based work, supporting teams through clarity, alignment, and execution. I specialize in turning product strategy and narrative into cohesive creative direction across identity, product, marketing, and physical environments, and I enjoy collaborating across teams to elevate brand experiences.…I'm Chrissy Nowak, a Creative Director and Design Strategist based in Bloomfield, NJ (NYC metro). With 18 years of experience shaping brand systems, campaigns, and visual experiences across fashion and consumer brands, I translate cultural signals into brand-appropriate inspiration that informs storytelling and product direction. I bring a consultative approach to both in-house and project-based work, supporting teams through clarity, alignment, and execution. I specialize in turning product strategy and narrative into cohesive creative direction across identity, product, marketing, and physical environments, and I enjoy collaborating across teams to elevate brand experiences.

Chrissy Nowak

Art Director, Graphic Designer, Brand Designer, +4

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I'm Chrissy Nowak, a Creative Director and Design Strategist based in Bloomfield, NJ (NYC metro). With 18 years of experience shaping brand systems, campaigns, and visual experiences across fashion and consumer brands, I translate cultural signals into brand-appropriate inspiration that informs storytelling and product direction. I bring a consultative approach to both in-house and project-based work, supporting teams through clarity, alignment, and execution. I specialize in turning product strategy and narrative into cohesive creative direction across identity, product, marketing, and physical environments, and I enjoy collaborating across teams to elevate brand experiences.…I'm Chrissy Nowak, a Creative Director and Design Strategist based in Bloomfield, NJ (NYC metro). With 18 years of experience shaping brand systems, campaigns, and visual experiences across fashion and consumer brands, I translate cultural signals into brand-appropriate inspiration that informs storytelling and product direction. I bring a consultative approach to both in-house and project-based work, supporting teams through clarity, alignment, and execution. I specialize in turning product strategy and narrative into cohesive creative direction across identity, product, marketing, and physical environments, and I enjoy collaborating across teams to elevate brand experiences.

Available to hire

I’m Chrissy Nowak, a Creative Director and Design Strategist based in Bloomfield, NJ (NYC metro). With 18 years of experience shaping brand systems, campaigns, and visual experiences across fashion and consumer brands, I translate cultural signals into brand-appropriate inspiration that informs storytelling and product direction. I bring a consultative approach to both in-house and project-based work, supporting teams through clarity, alignment, and execution. I specialize in turning product strategy and narrative into cohesive creative direction across identity, product, marketing, and physical environments, and I enjoy collaborating across teams to elevate brand experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Lead Graphic Designer / Art Direction Lead at Hanes Brands Inc – Maidenform

January 1, 2018 - November 3, 2025

Provide creative direction shaping campaign visuals, social media assets, and product launches, reinforcing Maidenform’s brand identity. Present design concepts in cross-functional reviews, aligning creative vision with marketing objectives. Implement streamlined file-sharing and workflow systems, improving efficiency and reducing turnaround times. Collaborate with designers to raise creative standards and foster innovative approaches to brand storytelling.

Senior Graphic Designer at Delta Galil Industries

January 1, 2018 - January 1, 2018

Designed and developed branded content for product, marketing, and sales initiatives across multiple national brands. Created impactful design presentations to pitch creative concepts to sales, merchandising, and leadership teams. Delivered projects under tight timelines, consistently exceeding quality and brand expectations.

Art Director at 1 Almost Famous Clothing

January 1, 2016 - January 1, 2016

Directed seasonal brand vision and presented trend, color, and product stories to executive and sales teams. Led a team of three designers, managing workload distribution and creative development. Developed efficient digital asset archives and shared file systems for cross-department access.

Graphic Design Manager at International Intimate Inc.

January 1, 2014 - January 1, 2014

Managed a team of five designers to produce cohesive creative assets for brand launches and seasonal campaigns. Developed competitive market analyses to inform creative direction and brand positioning. Created high-impact marketing collateral and brand identity packages.

Assistant Graphic Designer at Aeropostale

January 1, 2010 - January 1, 2010

Designed visual assets for multiple product categories, marketing promotions, and seasonal campaigns. Collaborated cross-functionally to reduce production costs and improve visual consistency. Recognized as MVP of 2008 for design excellence and team contribution.

Graphic Designer (Art Direction & Design Strategy) at HanesBrands Inc. – Maidenform

January 1, 2018 - Present

Led upstream trend and consumer research across competitive and aspirational markets, translating cultural signals into brand-appropriate inspiration that informed seasonal storytelling and product direction. Co-created and refined inspirational ideation decks with the Design Director; aligned internal teams and supported presentations to key retail partners. Developed seasonal color palettes by integrating runway research, trend forecasting tools (WGSN), and brand positioning; ensured relevance across mass-market and mid-tier channels. Art directed and created original print artwork tailored by channel; balanced brand consistency with channel-specific needs while overseeing production standards. Identified cross-vendor print consistency issues and advocated in-factory coordination to achieve alignment. Provided visual and written storytelling support across the organization, including presentations, signage, and executive walk-throughs, reinforcing seasonal narratives in physical and

Designer at Delta Galil Industries

January 1, 2016 - January 1, 2018

Led channel-specific product and design strategy for licensed menswear brands (Kenneth Cole, Wrangler, 7 For All Mankind), tailoring assortments to distinct retailer, customer, and price-point needs across mid-tier and off-price markets. Partnered closely with sales teams to present product concepts to buyers and merchandisers, adapting design direction to retailer positioning while maintaining clear brand differentiation across shared accounts. Balanced brand integrity with cost and margin constraints by making strategic material and construction trade-offs to meet retailer price requirements without diluting perceived value. Identified sample delays as a recurring risk to sales execution and created a team-wide sample tracking calendar that improved visibility and on-time delivery.

Art Director at Almost Famous Clothing

January 1, 2014 - January 1, 2016

Operated in a fast-paced, high-change environment, making rapid creative and product decisions to support evolving sales needs while maintaining brand clarity. Developed a flexible artwork system that distinguished between cohesive and mix-and-match styles, enabling faster execution, effective same-day sales presentations, and stronger sell-in support. Balanced high-volume creative output with leadership and systems thinking, producing original and production-ready artwork, onboarding interns and freelancers, and improving team engagement and workflow.

Graphic Design Manager at International Intimates Inc.

January 1, 2010 - January 1, 2014

Built foundational leadership and operational judgment in a sprint-based environment, balancing team capacity, maintaining engagement, and guiding work through ambiguous direction and aggressive deadlines. Established early strategic frameworks by translating trend, market, and customer research into color systems, collection logic, and templates that enabled cohesive output across multiple categories. Created core creative infrastructure including workflows, file organization, and approval navigation strategies that reduced friction, improved clarity, and made consistent delivery possible under constraint.

Assistant Designer at Aéropostale

January 1, 2007 - January 1, 2010

Supported the fashion design team in developing seasonal product lines within a fast-paced retail environment, contributing to visual consistency across categories. Partnered with design, merchandising, and production teams to support execution across seasonal timelines. Recognized as MVP (2008) for design excellence and team contribution.