Available to hire
I am an interdisciplinary leader in the creative industry, with a proven track record of setting strategic and creative vision, growing revenue, and building high-performing teams. I am pragmatic, empathetic, and commercially focused, with global experience delivering campaigns for leading brands. I am an advocate for DEI as a member of LGBTQ+ Professionals Network.
I thrive on guiding cross-functional teams to deliver integrated campaigns that combine strategy, content, and experiential activation, while continuously driving growth and brand equity across markets.
Experience Level
Language
English
Fluent
Spanish; Castilian
Fluent
French
Advanced
Work Experience
Co-Founder & Managing Director at MERRY GALELLI
October 1, 2025 - October 1, 2025Co-founded and led an integrated agency delivering strategy, content, brand activations, and paid social campaigns across UK, EU, and US. Built the agency in a competitive market and steered operations and partnerships through the pandemic to sustain revenue growth, delivering high-impact campaigns for premium brands and start-ups.
Business Director at HeyHuman
September 1, 2018 - September 1, 2018Directed the UK strategic and creative business as lead agency for Sony Xperia; oversaw £3m+ P&L spanning agency fees, brand partnerships, and content production. Led multidisciplinary teams to deliver high-impact campaigns, including Champions League live content.
Group Account Director at KameleON
August 1, 2016 - August 1, 2016Led the National Citizen Service flagship account across content and events; directed £4m+ scope spanning planning, ATL, BTL, and influencer teams to deliver large-scale youth campaigns, contributing to agency recognition as a top content marketing agency.
Account Director at The Brooklyn Brothers
May 1, 2015 - May 1, 2015Oversaw global sports and humanitarian brand verticals for Jaguar Land Rover; strengthened global growth and engagement through emotionally resonant content and brand activations; contributed to campaigns for Invictus Games, Rugby World Cup, Born Free, and Tusk Awards.
Content Director at 3rd Eye
November 1, 2013 - November 1, 2013Directed creative and activation campaigns for Modelo Especial and Corona Extra; reinforced brand awareness with bespoke activations and content; secured earned media through standout campaigns including a Guinness World Record Mother’s Day activation.
International PR Manager at Pernod Ricard
December 1, 2010 - December 1, 2010Led global launch and brand development for Olmeca Altos’ portfolio of premium Tequila; crafted long-form editorial content and co-produced a global launch showcase in London, building credibility through advocacy programs in London, New York, and Chicago.
Education
BA (Hons) Fashion Promotion at London College of Fashion (UAL)
January 11, 2030 - November 3, 2025Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Software & Internet
Experience Level
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