Project Overview
I led the digital marketing and growth strategy for ConsiliumHouse.com — a consulting and advisory firm operating across the Gulf (GCC) and African markets.
The firm provides services in Governance, Risk & Compliance (GRC), ESG, Internal Audit, Leadership Training, and IT Consulting.
The goal was to strengthen the company’s online presence, client acquisition funnel, and analytics visibility, aligning with their premium consulting positioning.
My Role & Responsibilities
As the Digital Growth and SEO Consultant, I handled:
Google Ads Management: Managed $2,000+ ad spend targeting consulting and training keywords, optimizing for quality leads.
SEO Optimization: Improved keyword rankings and organic traffic through technical SEO, on-page optimization, and content strategy.
HubSpot CRM Integration: Set up automated lead tracking, nurturing workflows, and analytics dashboards — achieving over 10,000 tracked users via Google Analytics.
Content Strategy: Worked with the internal Consilium House team (writers, designers, and social media specialists) to create landing pages, blogs, and case studies.
Sales Outreach Automation: Leveraged Apollo.io and LinkedIn Sales Navigator to identify and engage B2B decision-makers across GCC and African corporate sectors.
Video & Brand Assets: Collaborated on the company’s YouTube presentation video and visual content used for social and website engagement.
Tools & Platforms Used
Google Ads
HubSpot CRM
Google Analytics (GA4)
Apollo.io
LinkedIn Sales Navigator
WordPress (ConsiliumHouse.com)
Canva & YouTube Studio
Key Results
✅ Gained 10,000+ users tracked via GA4 and CRM integration
✅ Improved SEO visibility and keyword rankings in GCC markets
✅ Reduced ad cost per lead through A/B-tested campaigns
✅ Enhanced website engagement and lead flow for corporate training & consulting services
Outcome
This project positioned Consilium House as a digitally credible and data-driven consulting brand across the GCC and Africa.
It also strengthened their lead generation ecosystem through targeted SEO, ads, and CRM automation — aligning digital performance with business goals.
Project Type:
💼 SEO & Digital Marketing Strategy
🌍 B2B Consulting Industry (GRC, ESG, Training)
📊 Performance Marketing | Web Analytics | CRM Integration