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I'm Rosa Lía López, a digital marketing and IT specialist with over 10 years of experience driving digital transformation and brand innovation across Mexico and the United States. I blend creativity, analytics, and technology to craft scalable digital strategies that connect audiences and deliver measurable growth. I excel at leading cross-functional teams, aligning creative vision with business impact, and turning complex challenges into practical products and campaigns. My work spans branding ecosystems, SEO/SEM, social media, and IT-enabled operations for SMEs and destinations, with a focus on sustainable growth and community impact.…I'm Rosa Lía López, a digital marketing and IT specialist with over 10 years of experience driving digital transformation and brand innovation across Mexico and the United States. I blend creativity, analytics, and technology to craft scalable digital strategies that connect audiences and deliver measurable growth. I excel at leading cross-functional teams, aligning creative vision with business impact, and turning complex challenges into practical products and campaigns. My work spans branding ecosystems, SEO/SEM, social media, and IT-enabled operations for SMEs and destinations, with a focus on sustainable growth and community impact.

Rosa Lía López

Creative Director, Marketing Consultant, Brand Strategist, +2

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I'm Rosa Lía López, a digital marketing and IT specialist with over 10 years of experience driving digital transformation and brand innovation across Mexico and the United States. I blend creativity, analytics, and technology to craft scalable digital strategies that connect audiences and deliver measurable growth. I excel at leading cross-functional teams, aligning creative vision with business impact, and turning complex challenges into practical products and campaigns. My work spans branding ecosystems, SEO/SEM, social media, and IT-enabled operations for SMEs and destinations, with a focus on sustainable growth and community impact.…I'm Rosa Lía López, a digital marketing and IT specialist with over 10 years of experience driving digital transformation and brand innovation across Mexico and the United States. I blend creativity, analytics, and technology to craft scalable digital strategies that connect audiences and deliver measurable growth. I excel at leading cross-functional teams, aligning creative vision with business impact, and turning complex challenges into practical products and campaigns. My work spans branding ecosystems, SEO/SEM, social media, and IT-enabled operations for SMEs and destinations, with a focus on sustainable growth and community impact.

Available to hire

I’m Rosa Lía López, a digital marketing and IT specialist with over 10 years of experience driving digital transformation and brand innovation across Mexico and the United States. I blend creativity, analytics, and technology to craft scalable digital strategies that connect audiences and deliver measurable growth.

I excel at leading cross-functional teams, aligning creative vision with business impact, and turning complex challenges into practical products and campaigns. My work spans branding ecosystems, SEO/SEM, social media, and IT-enabled operations for SMEs and destinations, with a focus on sustainable growth and community impact.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Co-Founder & Digital Marketing Consultant at COADS Consulting

May 1, 2018 - November 3, 2025

Led cross-functional teams to develop data-driven branding ecosystems for SMEs and destinations. Integrated IT tools and analytics to improve visibility and ROI across SEO, SEM, and social media campaigns, driving scalable growth and measurable business impact.

Digital Marketing Consultant at Café de France

July 1, 2025 - July 1, 2025

Implemented Instagram and TikTok campaigns with story-driven content, increasing engagement by 30%. Reduced Google Ads CPC by 30%, boosting reservations and local reach. Enhanced SEO and UX, achieving 50% growth in organic traffic.

Corporate Identity & Market Expansion Project at J&S King

June 1, 2024 - June 1, 2024

Led brand and market expansion initiatives in the United States, developing cohesive corporate identity and scalable brand assets to support growth in new markets.

Head of Office at Comisión Federal de Electricidad (CFE)

June 1, 2021 - June 1, 2021

Managed operations, billing, and customer service for a main division, streamlining processes across teams, ensuring accuracy and compliance, and improving reporting timeliness.

Project Manager at Instituto Politécnico Nacional

October 1, 2016 - October 1, 2016

Directed institutional projects and strengthened partnerships between academic entities and government, focusing on innovation and capability-building.

Project Manager at Universidad Anáhuac México Norte

June 1, 2018 - June 1, 2018

Managed innovation and sustainability projects for SEC-TUR-CONACYT promoting public–private collaboration, supporting SME growth and destination development.