Rosa Lía López
I'm Rosa Lía López, a digital marketing and IT specialist with over 10 years of experience driving digital transformation and brand innovation across Mexico and the United States.
About
I’m Rosa Lía López, a digital marketing and IT specialist with over 10 years of experience driving digital transformation and brand innovation across Mexico and the United States. I blend creativity, analytics, and technology to craft scalable digital strategies that connect audiences and deliver measurable growth.
I excel at leading cross-functional teams, aligning creative vision with business impact, and turning complex challenges into practical products and campaigns. My work spans branding ecosystems, SEO/SEM, social media, and IT-enabled operations for SMEs and destinations, with a focus on sustainable growth and community impact.
- 7 years' experience
- Joined November 2025
Skills· 12
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
Industry experience
- Travel & Hospitality
- Education
- Software & Internet
- Professional Services
- Government
- Media & Entertainment
Work experience· 6 roles
Implemented Instagram and TikTok campaigns with story-driven content, increasing engagement by 30%. Reduced Google Ads CPC by 30%, boosting reservations and local reach. Enhanced SEO and UX, achieving 50% growth in organic traffic.
Led brand and market expansion initiatives in the United States, developing cohesive corporate identity and scalable brand assets to support growth in new markets.
Managed operations, billing, and customer service for a main division, streamlining processes across teams, ensuring accuracy and compliance, and improving reporting timeliness.
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