Hi I'm Ruolin. I'm an analytical and creative marketing professional with experience in digital strategy, social media management, and consumer insights. I'm skilled in translating data and cultural insights into actionable marketing strategies that drive engagement and conversion. I have strong background in cross-platform campaign planning, content optimization, and performance analysis across paid, owned, and earned media. I thrive in fast-paced, cross-functional environments and have developed adaptability and cultural intelligence through international education and professional experiences. I am passionate about integrating creativity with data-driven marketing to enhance brand growth and customer experience. I'm motivated by opportunities to collaborate, learn, and create lasting value for clients in dynamic, innovation-driven teams. I am a marketing professional with hands-on experience in digital campaigns, channel marketing, and collaborative project execution, committed to connecting creativity with data-driven strategy to deliver growth and exceptional customer experiences.…

Ruolin Ye

Hi I'm Ruolin. I'm an analytical and creative marketing professional with experience in digital strategy, social media management, and consumer insights. I'm skilled in translating data and cultural insights into actionable marketing strategies that drive engagement and conversion. I have strong background in cross-platform campaign planning, content optimization, and performance analysis across paid, owned, and earned media. I thrive in fast-paced, cross-functional environments and have developed adaptability and cultural intelligence through international education and professional experiences. I am passionate about integrating creativity with data-driven marketing to enhance brand growth and customer experience. I'm motivated by opportunities to collaborate, learn, and create lasting value for clients in dynamic, innovation-driven teams. I am a marketing professional with hands-on experience in digital campaigns, channel marketing, and collaborative project execution, committed to connecting creativity with data-driven strategy to deliver growth and exceptional customer experiences.…

Available to hire

Hi I’m Ruolin. I’m an analytical and creative marketing professional with experience in digital strategy, social media management, and consumer insights. I’m skilled in translating data and cultural insights into actionable marketing strategies that drive engagement and conversion. I have strong background in cross-platform campaign planning, content optimization, and performance analysis across paid, owned, and earned media. I thrive in fast-paced, cross-functional environments and have developed adaptability and cultural intelligence through international education and professional experiences. I am passionate about integrating creativity with data-driven marketing to enhance brand growth and customer experience. I’m motivated by opportunities to collaborate, learn, and create lasting value for clients in dynamic, innovation-driven teams.

I am a marketing professional with hands-on experience in digital campaigns, channel marketing, and collaborative project execution, committed to connecting creativity with data-driven strategy to deliver growth and exceptional customer experiences.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Social Media Content Planner & Strategist at MA Innovation Management, Central Saint Martins (UAL)
April 1, 2025 - November 4, 2025
Co-led the relaunch and content strategy for the MA Innovation Management Instagram account, increasing follower engagement by 35% in three months. Defined platform objectives, identified target audiences, and developed weekly content pillars to structure storytelling. Designed a monthly content calendar, assigning roles to team members and ensuring consistent posting across 4–5 weekly slots, boosting post reach by 20%. Collaborated with cross-functional teams to align content with ongoing events and initiatives, ensuring 100% consistency with brand messaging. Produced caption guidelines, visual references, and post templates using Canva and Figma, improving post quality and time efficiency by 30%. Monitored post analytics, engagement metrics, and hashtag performance to optimize content, resulting in a 15% increase in audience interaction per month. Curated student voices and behind-the-scenes content to foster community engagement, increasing comments and shares by 25%.
Social Media Content Planner & Strategist at MA Innovation Management, Central Saint Martins (UAL), London, UK
April 1, 2025 - November 3, 2025
Co-led the relaunch and content strategy for the MA Innovation Management Instagram account (@innovationmanagement_csm), increasing follower engagement by 35% in three months. Defined platform objectives, identified target audiences, and developed weekly content pillars (student work, studio life, innovation insights) to structure content and storytelling. Designed a monthly content calendar, assigning roles to team members and ensuring consistent posting across 4–5 weekly slots, boosting post reach by 20%. Collaborated with cross-functional teams (Branding, Exhibition, Symposium, Publication) to align content with ongoing events and initiatives, ensuring 100% consistency with brand messaging. Produced caption guidelines, visual references, and post templates (carousel, reels, stories, highlights) using Canva and Figma, improving post quality and time efficiency by 30%. Monitored post analytics, engagement metrics, and hashtag performance to optimize content, resulting in a 15% incre
Visual & Digital Marketing Intern at YUEQI QI (Fashion Brand)
December 31, 2024 - December 31, 2024
Developed 3D and 2D web visuals and AR filters, enhancing online brand experience and increasing user interaction on social media by 18%. Led product launches by creating high-quality product images and designing e-commerce pages, contributing to a 10% growth in online sales. Managed social media campaigns and community engagement by analyzing audience behavior, leading to a 12% increase in follower acquisition. Conducted market research on competitor campaigns and customer preferences to inform creative decisions and web designs.
Summer Internship at YUEQI QI (Fashion Brand)
September 30, 2024 - September 30, 2024
Developed 3D and 2D web visuals and AR filters, enhancing online brand experience and increasing user interaction on social media by 18%. Led product launches by creating high-quality product images and designing e-commerce pages, contributing to a 10% growth in online sales. Managed product uploads and visuals for the brand’s online shop, ensuring accurate descriptions and stock updates. Handled online customer inquiries and social media messages, maintaining brand tone and quick response time. Conducted market research on competitor campaigns and customer preferences to inform creative decisions and web designs.
Innovation in Football – Project Intern at Adidas
June 30, 2024 - June 30, 2024
Developed a disruptive football product emphasizing inclusivity and commercial viability, supported by customer surveys and feedback analysis. Conducted market trend analysis, including technological innovations, consumer behavior, and competitive benchmarking. Designed SWOT analyses and innovation roadmaps, identifying 3–5 opportunities for future product expansion and AI-assisted coaching applications. Synthesized customer insights through surveys and focus groups, directly influencing product features and design priorities.
Innovation in Football – Project Intern at Adidas
June 1, 2024 - June 1, 2024
Developed a disruptive football product emphasizing inclusivity and commercial viability, supported by customer surveys and feedback analysis. Conducted market trend analysis, including technological innovations, consumer behavior, and competitive benchmarking. Designed SWOT analyses and innovation roadmaps, identifying 3–5 opportunities for future product expansion and AI-assisted coaching applications. Synthesized customer insights through surveys and focus groups, directly influencing product features and design priorities.
Innovation in Football – Project Intern at Adidas (London, UK)
June 1, 2024 - June 1, 2024
Developed a disruptive football product emphasizing inclusivity and commercial viability, supported by customer surveys and feedback analysis. Conducted market trend analysis, including technological innovations, consumer behavior, and competitive benchmarking. Designed SWOT analyses and innovation roadmaps, identifying 3–5 opportunities for future product expansion and AI-assisted coaching applications. Synthesized customer insights through surveys and focus groups, directly influencing product features and design priorities.
Visual & Digital Design Intern at YUEQI QI (Fashion Brand)
January 1, 2024 - January 1, 2024
Developed 3D and 2D web visuals and AR filters, enhancing online brand experience and increasing user interaction on social media by 18%. Led product launches by creating high-quality product images and designing e-commerce pages, contributing to a 10% growth in online sales. Managed social media campaigns and community engagement by analyzing audience behavior, leading to a 12% increase in follower acquisition. Conducted market research on competitor campaigns and customer preferences to inform creative decisions and web designs.
Founder & Editor-in-Chief at Independent Magazine
January 1, 2023 - January 1, 2023
Launched and established the magazine’s identity, overseeing editorial strategy and curating content for 6+ issues, highlighting creativity in pet culture. Directed production workflows, coordinating collaborations with 15+ artists and brands, ensuring timely delivery of high-quality content. Managed visual design and layout in Adobe InDesign and Photoshop, achieving cohesive aesthetics across all issues. Supported end-to-end event logistics and coordination for the 2023 Spring Men’s Show, from spatial planning to backstage management.
Founder & Editor-in-Chief at Independent Magazine
January 1, 2023 - November 4, 2025
Launched and established the magazine’s identity, overseeing editorial strategy and curating content for 6+ issues, highlighting creativity in pet culture. Directed production workflows, coordinating collaborations with 15+ artists and brands, ensuring timely delivery of high-quality content. Managed visual design and layout in Adobe InDesign and Photoshop, achieving cohesive aesthetics across all issues. Used readership analytics and surveys to refine content strategy, increasing reader engagement by 20% in the first year.
Founder & Editor-in-Chief at Independent Magazine (London, UK)
January 1, 2023 - November 3, 2025
Launched and established the magazine’s identity, overseeing editorial strategy and curating content for 6+ issues, highlighting creativity in pet culture. Directed production workflows, coordinating collaborations with 15+ artists and brands, ensuring timely delivery of high-quality content. Managed visual design and layout in Adobe InDesign and Photoshop, achieving cohesive aesthetics across all issues. Used readership analytics and surveys to refine content strategy, increasing reader engagement by 20% over the first year.
Brand Assistant Intern at Louis Vuitton
August 1, 2022 - August 1, 2022
Assisted with preparations for the 2023 Spring Men’s Show, supporting event logistics, showroom layout, and visual merchandising, ensuring a seamless presentation. Gained exposure to luxury brand operations and internal workflow management, contributing to team efficiency.
Brand Assistant Internship at Louis Vuitton
July 31, 2022 - July 31, 2022
Assisted with preparations for the 2023 Spring Men’s Show, supporting event logistics, showroom layout, and visual merchandising, ensuring a seamless presentation. Gained exposure to luxury brand operations and internal workflow management, improving team efficiency. Coordinated communication between teams to ensure timely delivery of materials.
Brand Assistant Internship at Louis Vuitton (Shanghai, China)
July 1, 2022 - July 1, 2022
Assisted with preparations for the 2023 Spring Men’s Show, supporting event logistics, showroom layout, and visual merchandising, ensuring a seamless presentation. Gained exposure to luxury brand operations and internal workflow management, contributing to team efficiency.
Visual Designer/Social Media Manager Internship at Chivas
April 30, 2022 - April 30, 2022
Designed visual assets for campaigns and social media, improving engagement by 15%. Conducted influencer casting research, curating talent aligned with brand and audience objectives, enhancing campaign ROI. Coordinated creative projects across multiple teams, ensuring on-time delivery of all campaign materials.
Visual Designer/Social Media Manager Intern at Chivas
April 1, 2022 - April 1, 2022
Designed visual assets for campaigns and social media, improving engagement by 15%. Conducted influencer casting research, curating talent aligned with brand and audience objectives, enhancing campaign ROI. Coordinated creative projects across multiple teams, ensuring on-time delivery of all campaign materials.
Visual Designer/Social Media Manager Internship at Chivas (London, UK)
April 1, 2022 - April 1, 2022
Designed visual assets for campaigns and social media, improving engagement by 15%. Conducted influencer casting research, curating talent aligned with brand and audience objectives, enhancing campaign ROI. Coordinated creative projects across multiple teams, ensuring on-time delivery of all campaign materials.
Graphic Designer at Beijing Feiyi Times Cultural Innovation Technology
July 1, 2021 - July 1, 2021
Designed graphics for publicity materials, media campaigns, and events, increasing brand visibility by 20%. Created visual content for digital and print media using Adobe Illustrator and Photoshop.
Curation Assistant at Beijing Today Art Museum
December 31, 2019 - December 31, 2019
Assisted in exhibition setup, improving visitor experience through strategic artwork placement and showroom organization. Edited creative videos for exhibition documentation, enhancing online and on-site engagement.
Curation Assistant at Beijing Today Art Museum
January 1, 2019 - January 1, 2019
Assisted in exhibition setup, improving visitor experience through strategic artwork placement and showroom organization. Edited creative videos for exhibition documentation, enhancing online and on-site engagement.

Education

MA in Innovation Management at Central Saint Martins (University of Arts London)
January 1, 2023 - January 1, 2025
BA Hons in Creative & Cultural Industries: Fashion Promotion & Communication at Kingston University
January 1, 2020 - January 1, 2023
BA in Graphic Design at Beijing Institute of Fashion Technology
January 1, 2018 - January 1, 2020
MA in Innovation Management at Central Saint Martins (University of Arts London)
January 1, 2023 - January 1, 2025
BA Hons in Creative & Cultural Industries: Fashion Promotion & Communication at Kingston University
January 1, 2020 - January 1, 2023
MA at Central Saint Martins (University of Arts London)
January 1, 2023 - January 1, 2025
BA Hons at Kingston University
January 1, 2020 - January 1, 2023
BA at Beijing Institute of Fashion Technology
January 1, 2018 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Consumer Goods, Retail, Software & Internet, Professional Services

Skills

Experience Level