Available to hire
Hi, I’m Natalie Pickrom, a strategic business and marketing professional based in Houston, TX. I bring 8+ years of experience bridging strategy, data, and design to drive growth, streamline systems, and boost customer engagement. I’m currently pursuing an MBA with a focus on innovation, digital transformation, and strategic leadership.
I’m certified in AI Product Management and Data Analytics, with hands-on experience in BigQuery, SQL, Python, Salesforce, and Jupyter Notebooks. I excel at turning insights into scalable business solutions, improving operations, and leading cross-functional initiatives that align brand, business, and technology.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Business Relationship Manager Trainee (Analyst) at J.P. Morgan Chase
March 31, 2025 - March 31, 2025Supported $500K+ in approved lending and deposit solutions by aligning financial strategies to the needs of business clients with $1M–$20M in revenue, helping increase retention by up to 15%. Partnered across internal teams to complete 30+ small business credit and SBA-reviewed loan applications, identifying client pain points and aligning solutions to operational goals. Improved CRM data integrity by adding 15–20 qualified leads weekly, segmenting outreach strategies, and consolidating duplicate profiles. Qualified leads for a 120+ client portfolio across 50+ accounts, surfacing opportunities for credit, lending, and strategic referrals. Facilitated onboarding through a centralized OneNote resource hub adopted by 20+ analysts, improving workflow and collaboration across three business units.
Branding + Growth Strategist - Freelance at Bloom and Brand Studio
March 1, 2025 - November 3, 2025Designed and executed multi-channel brand campaigns and sponsorship activations, driving 40%+ growth in digital engagement and a 10% increase in brand profitability. Led end-to-end brand and business strategy engagements, developed cross-channel ecosystems, and refined messaging to improve conversion and retention by ~25%. Managed project budgets of $5K–$20K and led cross-functional teams of designers, developers, and copywriters. Recognized by Microsoft’s Legacy Project for Innovation in Education and Community Storytelling.
Business Relationship Manager Trainee (Analyst) at J.P Morgan Chase
March 1, 2025 - March 1, 2025Supported $500K+ in approved lending and deposit solutions by aligning financial strategies to the needs of business clients with $1M–$20M in revenue, helping increase retention by up to 15%. Partnered across internal teams to complete 30+ small business credit and SBA-reviewed loan applications, identifying client pain points and aligning solutions to operational goals. Improved CRM data integrity and sales targeting by adding 15–20 qualified leads weekly, segmenting outreach strategies, and submitting data hygiene requests to consolidate duplicate profiles. Qualified leads for a 120+ client portfolio by analyzing cash flow, business structure, and service needs across 50+ accounts surfacing opportunities for credit, lending, and strategic referrals. Built a centralized OneNote resource hub adopted by 20+ analysts, streamlining onboarding through curated product documentation, calculators, and training links, reducing ramp-up time and improving tool engagement.
Branding + Growth Strategist- Freelance at Bloom and Brand Studio
March 1, 2025 - November 3, 2025Designed and executed multi-channel brand campaigns and sponsorship activations, driving 40%+ growth in digital engagement and 10% increase in brand profitability. Led end-to-end brand and business strategy engagements, combining creative direction, marketing infrastructure, and growth systems to drive differentiation and measurable business impact. Conducted data-driven marketing audits and KPI analyses to refine messaging, automate workflows, and improve conversion and retention rates by 25%. Developed cross-channel marketing ecosystems integrating web, content, email, and paid media resulting in boosting efficiency 30%+ and strengthening brand equity.
Branding Identity Strategist - Freelance at The Brandstylist
July 31, 2024 - July 31, 2024Designed and executed end-to-end brand strategies and integrated campaigns that drove a 25% increase in credibility and 10% growth in brand recognition. Led campaigns across Mailchimp, Meta Ads, and AdSense, improving conversion funnels and web traffic by 25%. Automated delivery pipelines using Trello, Asana, and Zapier, cutting turnaround times by 75% and reducing client communication delays. Increased project profitability through streamlined processes and value-based pricing, while aligning brand direction with market fit and customer outcomes.
Branding Identity Strategist- Freelance at The Brandstylist
July 1, 2024 - July 1, 2024Designed and executed end-to-end brand strategies that drove a 25% increase in credibility and 10% growth in brand recognition across target audiences. Led integrated campaigns using Mailchimp, Meta Ads, and AdSense, resulting in improved conversion funnels and growing web traffic by 25%. Automated delivery pipelines using Trello, Asana, and Zapier to cut turnaround times by 75% and reduce client communication delays. Increased project profitability by 10% through streamlined processes and value-based pricing, while exceeding client satisfaction benchmarks. Conducted performance reviews to realign brand direction, improve market fit, and grow brand sentiment by 10%.
Graphic Designer - Freelance at NLP Design Studios
August 31, 2019 - August 31, 2019Created brand identities, social content, and marketing assets for 50+ clients with a 95% client satisfaction rate. Launched responsive websites for 15+ businesses (WordPress/Adobe XD), boosting site traffic by 40% and reducing bounce rates by 25% through UX improvements. Scoped and managed budgets from $500 to $5,000, ensuring profitability and timely delivery.
Graphic Designer - Freelance at NLP Design Studios
August 1, 2019 - August 1, 2019Created brand identities, social content, and marketing assets for 50+ clients using Adobe Creative Suite, maintaining a 95% client satisfaction rate and strong referral pipeline. Designed and launched responsive websites for 15+ businesses using WordPress and Adobe XD, boosting site traffic by 40% and reducing bounce rates by 25% through UX improvements. Scoped and managed budgets ranging from $500 to $5,000, ensuring profitability through smart resource allocation, timeline tracking, and transparent client communication. Translated client goals into creative briefs and user flows, balancing visual direction with functionality to increase digital engagement and conversion. Collaborated with developers and vendors as needed to deliver high-quality outputs on time, adapting designs to platform constraints and business objectives.
Education
Master of Business Administration (MBA) at University of Texas at Permian Basin
January 11, 2030 - December 1, 2025Bachelor of Business Administration in Marketing at University of Texas at Permian Basin
January 11, 2030 - May 1, 2024Master of Business Administration (MBA) at University of Texas at Permian Basin
January 11, 2030 - December 1, 2025Bachelor of Business Administration in Marketing at University of Texas at Permian Basin
January 11, 2030 - May 1, 2024Qualifications
Beta Gamma Sigma Membership
March 1, 2024 - November 3, 2025Texas Society of CPAs Member
December 1, 2021 - November 3, 2025IBM AI Product Manager
January 1, 2024 - November 3, 2025Google Data Analytics Specialization
January 1, 2023 - November 3, 2025Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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