Available to hire
I am a strategic and data-driven marketing leader with 10+ years of experience building integrated marketing strategies across B2B and B2C in health care, insurance, SaaS, and enterprise technology. I specialize in campaign lifecycle management, demand generation, marketing automation, customer segmentation, and data-driven optimization across the full marketing funnel.
I bring hands-on experience with HubSpot, Salesforce, Marketo, and analytics platforms, translating marketing intelligence into measurable business outcomes. I connect marketing strategy with data and technology to improve automation, personalization, and performance.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Project Manager / Business Analyst (Contract Consultant) at Belle Tire
October 1, 2025 - PresentOwned intake prioritization and acted as the program-level product partner, translating business needs into clearly defined features and acceptance criteria. Managed feature backlogs, delivery milestones, and risk management, while proactively identifying program risks and drafting mitigation plans. Delivered executive-level status reporting and supported road-mapping and backlog adjustments to enable predictable execution.
Freelance Marketing Consultant at Multiple B2B Clients
April 1, 2024 - October 1, 2025Partnered with health care, insurance, and e-commerce companies to design and execute targeted B2B email nurture and demand generation programs. Aligned messaging with buyer journey stages to increase engagement and conversion. Optimized cross-channel programs spanning email, digital, and paid media to drive qualified pipeline and measurable ROI.
Marketing Manager / Analyst – Subscriptions & Loyalty (Contract) at CVS Health
December 1, 2022 - February 1, 2024Led acquisition, engagement, and retention omnichannel strategies (including email, paid media, affiliate, social, SMS) to grow membership programs. Coordinated with analytics to implement attribution and reporting, driving improved activation and enrollment.
Marketing Automation Manager (Contract) at Workday
February 1, 2022 - September 1, 2022Managed enterprise marketing automation capabilities, defined feature requirements, prioritized work, and planned global rollouts. Evaluated new tools and improvements to workflows to enhance enterprise program delivery.
Product Growth Manager – Mobile (Contract) at Adobe
September 1, 2021 - February 1, 2022Owned the customer journey across Lightroom Mobile; led web optimization, GTM strategy, ASO/App Store Optimization, and product growth initiatives. Conducted AB testing and drove end-to-end product launches with cross-functional teams.
Content Manager at Robert Half
January 1, 2021 - August 1, 2021Managed intranet and microsite content for a global team; oversaw VCM/SharePoint operations, system updates, and best-practice adoption. Created and maintained detailed business requirements documents.
Senior Marketing Manager – Medical, Dental & Accounting Practices at Prosites
January 1, 2020 - September 1, 2020Led demand generation across omnichannel channels (SEO, PPC, social, retargeting, LinkedIn, email); partnered with sales for pipeline optimization; developed VO C-driven campaigns and measured ROI.
Marketing Manager (Contract) at ScienCell Research Labs
August 1, 2019 - January 1, 2020Oversaw omni-channel marketing; optimized e-commerce operations; managed content development and vendor relationships; ensured client satisfaction and aligned digital media strategy.
Marketing Manager (Contract) at Biofilm
February 1, 2019 - August 1, 2019Managed B2C campaigns across Amazon, CVS, Walmart, Target, and international channels; led multilingual email campaigns and paid ad programs; oversaw e-commerce channel operations and packaging design.
Marketing Manager at California Marketing Group
December 1, 2010 - October 1, 2014Led digital demand generation, aligned marketing with sales, managed budgets, and ran campaigns across email, landing pages, and lead enablement; collaborated with stakeholders to improve funnel performance.
Marketing Manager (Contract) at Preferred Employers Insurance
November 1, 2017 - January 1, 2018Developed employer marketing materials and streamlined onboarding processes; guided prospect accounts and created quality-control metrics for compliance and execution.
Client Services Marketing Director at Patrico, Hermanson & Guzman
October 1, 2014 - October 1, 2017Directed marketing strategy for nine law offices across California; implemented HubSpot CRM workflows; improved client onboarding and response policies; built internal tools for efficiency.
Sales & Marketing Agency Consultant at Refresh Marketing Group
December 1, 2009 - December 1, 2010Developed GTM strategies and demand generation campaigns; negotiated affiliate contracts; drove MQLs and growth marketing initiatives for Southern California clients.
Marketing & Sales at Lonseal Inc.
January 1, 2005 - November 1, 2009Oversaw product launches, global trade show presence, and lead generation campaigns; implemented field marketing and social media initiatives; developed pricing and value-sell strategies.
Marketing PM / Business Analyst (Project Consultant) at Belle Tire
October 1, 2025 - March 1, 2026Led marketing delivery governance and operational alignment, translating business strategy into clearly defined features and workflows aligned to marketing automation initiatives. Managed feature backlogs, delivery milestones, success metrics, and risk mitigation across Sales, Events, Scheduling, Logistics, and Finance; provided executive visibility into progress and dependencies.
Marketing Strategy & Operations Consultant at Fractional Various Project-Based B2B Engagements
April 1, 2025 - October 1, 2025Served as fractional marketing leader for B2B organizations across health care, insurance, ecommerce, and retail. Owned end-to-end demand generation strategy, nurture architecture, and omni-channel programs; defined KPIs and performance frameworks; aligned Sales & Marketing and messaging across buyer journeys.
Senior Marketing Manager at ProSites
January 1, 2020 - September 1, 2020Led demand generation, HIPAA-compliant patient data segmentation, dashboards, and cross-functional alignment; drove strategy and execution for health-care-focused digital marketing programs.
Marketing Manager (Contract) at SciCell Research Labs
August 1, 2019 - January 1, 2020Managed $1M+ SEM budget; streamlined ecommerce and cross-functional operations; improved customer satisfaction and ROI through integrated digital campaigns.
Digital Marketing Manager (B2B, Contract, Maternity Coverage) at Surest (Unified Health Care)
February 1, 2024 - August 1, 2024Directed digital media production from concept to delivery; built segmented lifecycle campaigns across email and CRM; partnered with stakeholders and QA’d audience targeting, messaging, and timing to ensure high-quality delivery.
Marketing Manager / Analyst – Subscriptions & Loyalty at CVS Health
December 1, 2022 - February 1, 2024Collaborated with product and tech to optimize omnichannel acquisition and loyalty programs; implemented lifecycle, multichannel campaigns, and dashboards; improved lead-to-opportunity conversion and retention.
Marketing Insights & Strategy Manager (Contract) at Anthem Elevance
August 1, 2024 - March 1, 2025Developed Medicare and Health Plan roadmaps, including segmentation, omnichannel reporting, and risk-led governance. Led integrated planning across diverse stakeholder groups and ensured delivery against milestones in high-visibility environments.
CMS Content Manager at Robert Half
January 1, 2021 - August 1, 2021Managed corporate intranet content strategy for global teams; implemented workflows in HubSpot, improving lead conversions and client onboarding; ensured consistency and accessibility of content across the organization.
Sales & Marketing Director at California Marketing Group
December 1, 2010 - October 1, 2014Led digital demand generation, managed a multi-disciplinary team, and aligned cross-functional efforts to optimize lead generation, landing pages, and sales enablement initiatives; oversaw incentive planning and political polling product offerings.
Sales & Marketing Director at Lonseal Inc.
January 1, 2005 - November 1, 2009Led product launches and global trade show strategy; increased revenue by 20% through CRM-driven demand generation and multi-channel campaigns; managed creative, list procurement, and vendor relations.
Education
MBA at Kaplan University
January 11, 2030 - January 1, 2017Bachelor of Arts in Social Ecology at University of California, Irvine
January 1, 2005 - January 1, 2005MBA at Kaplan University
January 11, 2030 - January 1, 2017Bachelor of Arts in Sociology at University of California, Irvine
January 11, 2030 - January 1, 2005Qualifications
HubSpot Content Marketing Certification
January 1, 2025 - December 31, 2027Influencer Partnerships Certification
January 1, 2023 - December 31, 2023GA4 Analytics
January 1, 2024 - December 31, 2024HubSpot Content Marketing Certification
January 1, 2025 - January 1, 2027Influencer Partnerships Certification
January 1, 2023 - March 21, 2026GA4 Analytics Certification
January 1, 2024 - March 21, 2026Industry Experience
Healthcare, Education, Software & Internet, Financial Services, Professional Services, Media & Entertainment, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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