I'm Erika Joaquim, a strategic and detail-oriented Events & Communications Specialist with over 10 years' experience delivering high-profile B2B and B2C marketing actions, events, stakeholder engagement strategies, planning and campaigns. I thrive on turning complex goals into clear, actionable plans and delivering memorable brand experiences. I excel at leading cross-functional teams, translating global marketing strategies into localized execution, and aligning brand experiences with organisational priorities. I have experience in both government and corporate environments and am committed to professionalism, teamwork and achieving strategic outcomes.…

Erika Joaquim

I'm Erika Joaquim, a strategic and detail-oriented Events & Communications Specialist with over 10 years' experience delivering high-profile B2B and B2C marketing actions, events, stakeholder engagement strategies, planning and campaigns. I thrive on turning complex goals into clear, actionable plans and delivering memorable brand experiences. I excel at leading cross-functional teams, translating global marketing strategies into localized execution, and aligning brand experiences with organisational priorities. I have experience in both government and corporate environments and am committed to professionalism, teamwork and achieving strategic outcomes.…

Available to hire

I’m Erika Joaquim, a strategic and detail-oriented Events & Communications Specialist with over 10 years’ experience delivering high-profile B2B and B2C marketing actions, events, stakeholder engagement strategies, planning and campaigns. I thrive on turning complex goals into clear, actionable plans and delivering memorable brand experiences.

I excel at leading cross-functional teams, translating global marketing strategies into localized execution, and aligning brand experiences with organisational priorities. I have experience in both government and corporate environments and am committed to professionalism, teamwork and achieving strategic outcomes.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate
French
Intermediate

Work Experience

ANZ Marketing & Events Manager at ARKANCE ANZ
July 1, 2023 - November 4, 2025
Leading end-to-end campaign management and product activation for AI and construction technology solutions. Translating global marketing strategies into localized execution across Australia and New Zealand, empowering sales and partner teams to drive adoption and ROI. Planning and coordinating events and marketing activities, negotiating vendor contracts, and overseeing on-site logistics to deliver seamless attendee experiences.
Senior Communication Advisor at Environment Protection Authority South Australia (SA EPA)
May 1, 2023 - May 1, 2023
Produced digital marketing and social media content, including videos, and led branding audits to ensure consistency with EPA assets. Developed high-quality communication materials and creative campaigns for internal clients, while planning and executing events and logistics. Provided design services using InDesign and Adobe Creative Suite.
Marketing Specialist at JLB – Quality House
May 1, 2022 - May 1, 2022
Identified new business opportunities, coordinated marketing campaigns, and developed social media and content plans. Conducted market research, assisted with annual strategic planning, and produced content for SEO, websites, and industry publications.
Marketing Product Development Specialist at Newell Brands
May 1, 2017 - May 1, 2017
Developed marketing plans and strategies to grow the business; executed campaigns targeting key markets; collaborated with trade marketing and sales on promotions and product launches; managed budgeting and KPIs.
Product Marketing Analyst at STAPLES BRAZIL
February 1, 2015 - February 1, 2015
Improved online visibility through content and SEO; maintained CRM databases; developed marketing plans and social media strategies; built relationships with suppliers; supported the opening of the first physical shop in Brazil.
Marketing Product Development Intern at Tilibra (The Walt Disney Studios Licensing)
February 1, 2014 - February 1, 2014
Managed briefings, market research and licensing for Disney products; analyzed contracts and licenses; supported product development and school-year collections; prepared presentations for conventions and events.

Education

Diploma in Social Media and Marketing at Ironwood Adelaide
January 1, 2019 - January 1, 2020
Bachelor of Publicity and Advertising at Universidade Paulista
January 1, 2011 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Manufacturing, Media & Entertainment, Professional Services, Education