I’m Annacarla Denti, a founder and marketing professional blending data-driven strategy with authentic storytelling across Italy, the Netherlands, Belgium, and Switzerland, inspired by Sardinia’s Blue Zone to create meaningful experiences. I lead cross-functional teams and design end-to-end campaigns that connect brand vision with practical execution, from digital marketing and content to partnerships and immersive events across Europe. I build and mentor diverse teams, develop brand positioning, pricing strategies, and multi-channel marketing ecosystems, always prioritizing measurable impact, authenticity, and sustainable growth.

Annacarla Denti

I’m Annacarla Denti, a founder and marketing professional blending data-driven strategy with authentic storytelling across Italy, the Netherlands, Belgium, and Switzerland, inspired by Sardinia’s Blue Zone to create meaningful experiences. I lead cross-functional teams and design end-to-end campaigns that connect brand vision with practical execution, from digital marketing and content to partnerships and immersive events across Europe. I build and mentor diverse teams, develop brand positioning, pricing strategies, and multi-channel marketing ecosystems, always prioritizing measurable impact, authenticity, and sustainable growth.

Available to hire

I’m Annacarla Denti, a founder and marketing professional blending data-driven strategy with authentic storytelling across Italy, the Netherlands, Belgium, and Switzerland, inspired by Sardinia’s Blue Zone to create meaningful experiences. I lead cross-functional teams and design end-to-end campaigns that connect brand vision with practical execution, from digital marketing and content to partnerships and immersive events across Europe.

I build and mentor diverse teams, develop brand positioning, pricing strategies, and multi-channel marketing ecosystems, always prioritizing measurable impact, authenticity, and sustainable growth.

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Language

Italian
Fluent
English
Advanced
French
Advanced
Spanish; Castilian
Advanced
Dutch
Intermediate

Work Experience

Founder & CEO at Longèra Journeys
January 1, 2024 - Present
Founded Longèra Journeys; built concept, brand positioning and marketing strategy; led digital marketing (social media, content, paid campaigns); authored the marketing plan; coordinated operations, logistics and partnerships with local producers, accommodations and guides; developed pricing strategy and offers; delivered investor pitches; organized high-profile European events.
Digital Marketing Manager at Urihi Superfood
January 1, 2024 - August 31, 2024
Analyzed Italian market trends and brand performance; briefed and managed agencies for new product packaging and box design; coordinated cross-functional teams (R&D, Finance, Supply Planning, Trade Marketing) to ensure timely delivery; managed project tracking and documentation using DevEx.
Brand Manager Intern at Ferrero - Nutella & Biscuit
July 1, 2023 - December 31, 2023
Developed and executed digital marketing strategies across organic and paid channels. Managed Meta Ads campaigns to drive traffic and conversions. Used Google Analytics and Meta Business Suite to track, analyze, and optimize campaign performance. Created visual content (photos, videos, reels) aligned with brand identity using Adobe Photoshop, Adobe Premiere, Canva.
Packaging Procurement Student Intern at Kraft & Heinz
January 1, 2023 - July 31, 2023
Mapped the supply chain for the plastic injection moulding category of Heinz ketchup bottles; contributed to cost-saving and lightweighting costs; created internal communication videos.

Education

MSc Marketing, Economics and Consumer Studies (Double Degree) at Wageningen University & Research, Netherlands
January 1, 2021 - December 31, 2023
BSc Biotechnology at Università degli Studi di Pavia
January 1, 2016 - January 1, 2019
Thesis Research: Characterization of the antioxidant profile of Sardinian unifloral honey and its impact on longevity of Sardinian centenarians at Università Cattolica del Sacro Cuore, Cremona, Italy
January 1, 2016 - January 1, 2019
Intensive English Course at Lead English Language School, United Kingdom
November 1, 2019 - January 31, 2020
Intensive French Course (B2) at Ceran School, Brussels
September 1, 2023 - October 31, 2023
Spanish B2 - Advanced Excel Online Course at Online
May 1, 2024 - June 30, 2024
Master in Digital Marketing at Wageningen University & Research
January 1, 2024 - April 1, 2024
Double degree: MSc Agricultural and Food Economics at Università Cattolica del Sacro Cuore, Cremona (Italy)
January 1, 2020 - January 1, 2021
BSc Biotechnology at Università degli Studi di Pavia
January 1, 2016 - January 1, 2019
Master of Science in Agricultural and Food Economics (Double Degree) at Wageningen University & Research
January 1, 2020 - January 1, 2021
BSc Biotechnology at Università degli Studi di Pavia
January 1, 2016 - January 1, 2019
IELTS English Proficiency at Leeds English Language School, UK
November 1, 2019 - January 1, 2020
French B2 – Intensive French at Ceram School, Brussels
September 1, 2023 - October 1, 2023
Spanish B2 – Advanced Excel Online Course at Online Course
May 1, 2024 - June 1, 2024
Thesis: Characterization of the antioxidant profile of Sardinian honey and its impact on longevity at Università Cattolica del Sacro Cuore (UCSC), Cremona (IT)
January 1, 2020 - December 31, 2020
BSc Biotechnology at Università degli Studi di Pavia
January 1, 2016 - January 1, 2019
MSc Management, Economics and Consumer Studies (Sustainable Marketing and Consumer Behavior specialization) at Wageningen University & Research
January 1, 2021 - January 1, 2023
Thesis: Characterization of the antioxidant profile of Sardinian uniflora honey and its impact on longevity of Sardinian centenarians at Università Cattolica del Sacro Cuore, Cremona
January 11, 2030 - June 3, 2026
BSc Biotechnology at Università degli Studi di Pavia
January 1, 2016 - January 1, 2019
MSc Agricultural and Food Economics at Università Cattolica del Sacro Cuore (UCSC)
January 1, 2020 - January 1, 2021

Qualifications

IELTS (Intensive English Course)
November 1, 2019 - January 31, 2020
IELTS English Proficiency
January 11, 2030 - June 3, 2026
French B2 Intensive Course
January 11, 2030 - June 3, 2026
Advanced Excel
January 11, 2030 - June 3, 2026
IELTS English Proficiency
November 1, 2019 - June 3, 2026
French B2 Certification
September 1, 2023 - October 1, 2023
IELTS (C1) English Proficiency
January 11, 2030 - June 3, 2026
IELTS English Proficiency (C1)
November 1, 2019 - June 3, 2026

Industry Experience

Consumer Goods, Media & Entertainment, Travel & Hospitality, Education, Software & Internet, Professional Services, Retail