Coline Pourtier

Communicate Omnetics' value proposition and brand narrative to inspire positive brand perception and drive revenue. Manage global marcom budget ($800k/year), identify and monitor KPIs. Identify opportunities and instigate the development of programs for thought-leadership positioning to influence stakeholders in support of business strategy and brand positioning. Work closely with creative and production agencies to ensure campaigns are industry best practice and customer-centric (email marketing, lead nurturing, social media, SEO/SEA, content marketing, analytics, display). Own the full PR strategy and media planning, forging relationships with key media and helping deliver high impact and sales driving brand and media campaigns. Manage and animate a team composed of designers, content managers and social media managers.

Own the strategy and execution around all outbound publications and select media placements for Omnetics’ North American and European regions. Develop an annual editorial calendar ($400k) to achieve publication and curation goals. Manage the overall publication strategy by identifying topics, authors, Subject Matter Experts, timelines, providing content reviews and coordinating distribution with various publishers. Establish and oversee the process for curating, developing, and cataloguing online and print content assets to ensure timely access to materials. Develop, direct and manage full life cycle of publications, advertising and all other print and/or online projects using project management tools and publishing best practices.

Planned and executed day-to-day operations of outbound media campaigns in order to drive awareness of business offering. Evaluated and created value-added media recommendations and POVs. Created, managed and distributed creative marketing content and materials to support global product commercial strategy.