Hi there! I’m Santiago Proaño Castañeda, a fashion designer and creative director based in Barcelona, with a Master in Design and Creative Direction for Fashion. I blend design, merchandising, and storytelling to build cohesive brand experiences across collections, campaigns, and in-store environments. My work spans fashion design, textile design, and education, where I mentor students and collaborate with brands on visual strategy and content. I'm passionate about textile and product design, enjoy leading teams, and love translating concepts into tangible style. Fluent in Spanish with strong English and elementary Italian, I thrive in multicultural teams and creative collaborations that push boundaries while celebrating craftsmanship.…Hi there! I’m Santiago Proaño Castañeda, a fashion designer and creative director based in Barcelona, with a Master in Design and Creative Direction for Fashion. I blend design, merchandising, and storytelling to build cohesive brand experiences across collections, campaigns, and in-store environments. My work spans fashion design, textile design, and education, where I mentor students and collaborate with brands on visual strategy and content. I'm passionate about textile and product design, enjoy leading teams, and love translating concepts into tangible style. Fluent in Spanish with strong English and elementary Italian, I thrive in multicultural teams and creative collaborations that push boundaries while celebrating craftsmanship.WWWW…