Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Independent Digital Marketing Consultant at Self-Employed
April 1, 2025 - PresentRemotely collaborated with an international marketing agency (Spain) on short-term paid media initiatives, supporting Google campaigns setup, audience targeting, and performance optimization for an e-commerce clothing brand. Co-developed an e-commerce venture with a family member, handling product testing, Meta ads creative generation, audience segmentation, and ROAS optimization. Managed Google and Meta campaigns for small business projects, focusing on creative testing, bid strategy, and cost efficiency improvements. Updated knowledge on AI-driven tools, automation platforms, and performance optimization strategies. Google Ads Certification renewed.
Digital Account Manager at Google Partner - Teleperformance
March 1, 2025 - March 1, 2025Provided strategic consultation for small and medium-sized businesses and advertising agencies across the USA; optimized digital campaigns on Google platforms to maximize ROI; managed a diverse portfolio of 100+ client portfolios quarterly; led data-driven strategies including landing page and ad copy optimization, A/B testing, and keyword/bid strategies to maximize ROAS; achieved 35%+ increase in CTR and 20% reduction in cost per conversion; advised on market trends and performance tools to meet client goals and unlock new Google offerings.
Google Partner - Teleperformance at Teleperformance
April 1, 2023 - March 1, 2025Provided strategic consultation for small and medium-sized businesses and advertising agencies across the USA, optimizing Google campaigns to maximize ROI by analyzing business needs and KPIs. Managed a portfolio of 100+ clients quarterly across brand awareness, website traffic, lead generation and ecommerce sales; driving weekly revenues of $1,000–$45,000 and consistently exceeding quarterly & annual revenue targets by 15–20%. Led data-driven strategies including A/B testing, ad copy & landing page optimization, creative & asset generation, and ROAS optimization; maintained Google Ads Certification.
Payment and Rewards Representative at President's Choice Financial
April 1, 2023 - April 1, 2023Actively educated customers on President's Choice Financial products with expert insights and personalized financial solutions; contributed to increased customer sign-ups and stronger brand advocacy through optimized engagement scripts; developed and executed tailored education strategies on product benefits, helping achieve daily sales targets and foster long-term customer loyalty.
Payment and Rewards Representative at President's Choice Financial
November 1, 2022 - April 1, 2023Top financial institution in Canada; proactively educated customers on PC Financial products through personalized financial solutions and optimized engagement scripts, driving a 20% increase in customer sign-ups and stronger brand advocacy. Created and executed daily event schedules and promotions to improve customer engagement; improved daily footfall conversion by 30%. Led sales activities and training to ensure consistent brand messaging and event execution. Drove partnerships with local businesses for promotions.
Team Lead / Event Sales Manager at SDI Marketing (We are Kite)
November 1, 2022 - November 1, 2022Led a high-performing sales team across 20+ client acquisition campaigns; orchestrated on-site event logistics and campus activations; built strategic partnerships and sponsorships to boost brand visibility; drove lead generation and event-based revenue growth, coordinating multi-channel promotional activities.
Field Sales Manager at SDI Marketing
September 1, 2018 - September 1, 2018Developed regional sales strategies based on market trends and historical performance metrics; increased client acquisition and revenue; led a team across Alberta, Canada; mentored and trained a 4–8 member team; improved brand visibility and on-site event execution.
Field Sales Manager at SDI Marketing (We Are Kite)
June 1, 2017 - September 1, 2018Led Alberta sales team; drove MasterCard acquisition initiatives for major clients including Bank of Montreal, Canadian Tire, and President’s Choice Financial. Developed and executed regional sales strategies based on market trends; boosted card acquisition by 40% in 6 months. Built productive relationships with stakeholders including top leaders, clients, store owners and trade show managers. Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for the organization.
Marketing Representative at Kognitive Marketing
June 1, 2017 - June 1, 2017Built targeted marketing campaigns in university and community settings; developed data-backed customer insights; engaged in on-site promotions and event activations; coached and trained new and existing staff; expanded partner networks and generated follow-up opportunities; led promotional campaigns at major events.
Marketing Representative at Cognitive Marketing Agency
September 1, 2016 - June 1, 2017Marketing campaigns across in-person events and campus activations for leading brands; generated 15,000+ leads and managed on-site promotions; built audience databases; contributed to event campaigns and brand visibility.
Marketing Trainee / Co-op at Yamaha Motors
July 1, 2015 - July 1, 2015Supported product launches for new scooter models; conducted competitive and lag/lead analysis; executed promotional campaigns and on-ground activations; collaborated cross-functionally to optimize promotional strategies; trained new and existing staff; engaged in online promotions via social networks.
Management Consultant (Co-op) – Marketing & Business Development at Toronto Men's Fashion Week
March 1, 2015 - March 1, 2015Designed innovative social media marketing strategies and secured sponsorships; coordinated with media partners and event partners to create a comprehensive sponsorship framework; partnered with fashion and lifestyle publications to cover the event; developed marketing strategies for promotional events and partnerships.
Management Consultant (Co-op) – Marketing & Business Development at Toronto Men’s Fashion Week
January 1, 2015 - March 1, 2015Developed innovative social media marketing strategies and secured sponsorships, enhancing event brand visibility. Negotiated partnerships with lifestyle publications and event partners, contributing to a sponsorship framework. Tied up with a fashion/lifestyle magazine to cover the event in the next publication. Developed marketing strategies for the promotion of the Event Partners at the venue. Closed deals and brought in new sponsors for the event and tie-ups with food trucks/restaurants.
Marketing Executive at Altruist Technologies
June 1, 2012 - June 1, 2012Led marketing and business development for telecom solutions; implemented integrated digital marketing initiatives including email campaigns and online advertising; crafted cohesive brand messaging; built partnerships through trade shows and corporate events to drive sponsorships and visibility.
Marketing Representative at Reliance Life Insurance
August 1, 2009 - August 1, 2009Executed B2C sales and marketing strategies to effectively position insurance solutions; drove ongoing customer outreach and appointment setting to achieve sales targets.
Marketing Trainee – Sales & Marketing at Reliance Life Insurance
June 1, 2009 - August 1, 2009Executed B2C sales strategies to effectively market customized life insurance solutions; built data sets and networks; provided customized life insurance products to people best suited for them.
Education
Postgraduate Certificate (Masters) in Marketing Management – Financial Services at George Brown College
September 1, 2014 - August 1, 2015MBA in International Business & Marketing Management at Amity University
August 1, 2012 - June 1, 2014Bachelor of Business Administration (BBA) at GGSIPU University
August 1, 2007 - May 1, 2011Postgraduate Certificate (Masters) in Marketing Management – Financial Services at George Brown College
September 1, 2014 - August 1, 2015Master of Business Administration (MBA) in International Business & Marketing Management at Amity International Business School | Amity University
August 1, 2012 - June 1, 2014Bachelor of Business Administration (BBA) at GGS-IPU University
August 1, 2007 - May 1, 2011Qualifications
Google Ads Search Certification
April 2, 2023 - April 2, 2024Google Ads Certification
April 1, 2023 - April 1, 2024Google Ads Certification
March 1, 2026 - March 1, 2027Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Telecommunications, Financial Services, Education, Retail, Transportation & Logistics
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Hire a Marketing Strategist
We have the best marketing strategist experts on Twine. Hire a marketing strategist in Toronto today.