Hi, I’m Francisco Vicuña. I’m a Graphic Designer specializing in branding and visual communication, with a track record of leading creative work for corporate branding projects and high-budget international clients. I enjoy blending strategic thinking with hands-on design to deliver cohesive visuals for executive presentations and internal/external communications. I’m passionate about building strong brand identities and ensuring visual consistency across digital and print assets. I thrive in collaborative, multidisciplinary teams and love translating client goals into clear, impactful design systems that align with corporate standards.

Francisco Vicuña

Hi, I’m Francisco Vicuña. I’m a Graphic Designer specializing in branding and visual communication, with a track record of leading creative work for corporate branding projects and high-budget international clients. I enjoy blending strategic thinking with hands-on design to deliver cohesive visuals for executive presentations and internal/external communications. I’m passionate about building strong brand identities and ensuring visual consistency across digital and print assets. I thrive in collaborative, multidisciplinary teams and love translating client goals into clear, impactful design systems that align with corporate standards.

Available to hire

Hi, I’m Francisco Vicuña. I’m a Graphic Designer specializing in branding and visual communication, with a track record of leading creative work for corporate branding projects and high-budget international clients. I enjoy blending strategic thinking with hands-on design to deliver cohesive visuals for executive presentations and internal/external communications.

I’m passionate about building strong brand identities and ensuring visual consistency across digital and print assets. I thrive in collaborative, multidisciplinary teams and love translating client goals into clear, impactful design systems that align with corporate standards.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Intern Digital Communications at PwC Argentina
September 2, 2024 - September 2, 2024
Led a team of 15 professionals including project managers and designers; analyzed KPIs and performance reports to optimize strategic outcomes; applied agile methodologies to enhance project management efficiency.
Ops & Strategy Lead - Senior Associate 2 at PwC Argentina
September 2, 2024 - September 2, 2024
Coordinated with international clients in the United States; designed workflows and automation processes to improve efficiency.
Senior Digital Graphic Designer - Senior Associate at PwC Argentina
December 31, 2023 - December 31, 2023
Directed design projects, defined client requirements, and delivered branding and digital design assets for multinational engagements.
Digital Graphic Designer - Specialist 5 at PwC Argentina
June 30, 2023 - June 30, 2023
Created branding, documentation, and presentation designs; edited graphic materials for internal and external use.
Digital Graphic Designer - Specialist 3/4 at PwC Argentina
December 31, 2022 - December 31, 2022
Delivered branding, visual identity, and design assets; collaborated with multinational teams on client projects.
Team Lead - Senior Associate at PwC Argentina
May 1, 2021 - September 30, 2024
Leadership and development of a team of 15 professionals. Defined individual and team objectives, monitored performance and KPIs, and implemented agile methodologies to optimize processes and team efficiency. Creative leadership in corporate branding projects, executive presentations, and internal and external communication materials. Designed assets for high-budget international clients, ensuring visual consistency and adherence to corporate standards. Directly coordinated with clients to define visual guidelines, reviews and deliverables.

Education

Master's Degree in Business Creation and Innovative Projects at University of Cádiz
January 1, 2024 - January 1, 2025
Bachelor's Degree in Digital Arts at National University of Quilmes
January 1, 2019 - January 1, 2024
University Technician in Digital Production at National University of Quilmes
January 1, 2019 - January 1, 2022
University Course in Digital Graphic Design at National Technological University
January 1, 2021 - January 1, 2021
Master’s Degree in Business Creation and Innovative Projects at University of Cádiz
January 1, 2024 - January 1, 2025
Bachelor’s Degree in Digital Arts at National University of Quilmes
January 1, 2019 - January 1, 2024
University Technician in Digital Production at National University of Quilmes
January 1, 2019 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Software & Internet