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I'm a creative leader with more than two decades of experience in design and product development across home, apparel, and consumer goods. I’ve directed end-to-end design and manufacturing for Gaia Group, launched a new woman-owned brand, and built scalable processes for U.S. and China teams. I collaborate with retailers and licensing groups to bring exclusive private-label brands to market, develop marketing collateral, and shape brand identity through packaging, trade shows, and catalogs. I’m passionate about sustainable design, cross-functional teamwork, and turning insights into revenue-generating products.…I'm a creative leader with more than two decades of experience in design and product development across home, apparel, and consumer goods. I’ve directed end-to-end design and manufacturing for Gaia Group, launched a new woman-owned brand, and built scalable processes for U.S. and China teams. I collaborate with retailers and licensing groups to bring exclusive private-label brands to market, develop marketing collateral, and shape brand identity through packaging, trade shows, and catalogs. I’m passionate about sustainable design, cross-functional teamwork, and turning insights into revenue-generating products.

Jaime Mesner

Designer, Brand Designer, Product Designer, +2

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I'm a creative leader with more than two decades of experience in design and product development across home, apparel, and consumer goods. I’ve directed end-to-end design and manufacturing for Gaia Group, launched a new woman-owned brand, and built scalable processes for U.S. and China teams. I collaborate with retailers and licensing groups to bring exclusive private-label brands to market, develop marketing collateral, and shape brand identity through packaging, trade shows, and catalogs. I’m passionate about sustainable design, cross-functional teamwork, and turning insights into revenue-generating products.…I'm a creative leader with more than two decades of experience in design and product development across home, apparel, and consumer goods. I’ve directed end-to-end design and manufacturing for Gaia Group, launched a new woman-owned brand, and built scalable processes for U.S. and China teams. I collaborate with retailers and licensing groups to bring exclusive private-label brands to market, develop marketing collateral, and shape brand identity through packaging, trade shows, and catalogs. I’m passionate about sustainable design, cross-functional teamwork, and turning insights into revenue-generating products.

Available to hire

I’m a creative leader with more than two decades of experience in design and product development across home, apparel, and consumer goods. I’ve directed end-to-end design and manufacturing for Gaia Group, launched a new woman-owned brand, and built scalable processes for U.S. and China teams.

I collaborate with retailers and licensing groups to bring exclusive private-label brands to market, develop marketing collateral, and shape brand identity through packaging, trade shows, and catalogs. I’m passionate about sustainable design, cross-functional teamwork, and turning insights into revenue-generating products.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Trend & Product Development Director at Gaia Group (Gaia Tablescapes / Bonviva)

January 1, 2015 - November 4, 2025

Directed the entire design and manufacturing for a brand-new woman-owned/woman-led company. Launched Gaia Tablescapes in March 2016 at the International Housewares Show, contributing to the first year’s $10M growth. Led sales operations across the U.S., Canada, and Mexico, and collaborated one-on-one with retail Buyers and licensing groups to develop exclusive private-label designs (e.g., The Pioneer Woman, Better Homes & Gardens at Walmart, Member’s Mark at Sam’s Club). Established Gaia brand Tablescapes and the subsidiary Bonviva, focused on hydration and compostable dinnerware. Developed design and product development workflows for U.S. and China teams, including a Quality Control Handbook. Created collateral for Marketing/PR and styled trade-show booths, showrooms, and photo shoots for packaging and catalogs.

Seasonal Product Design Manager at Sears Holdings

January 1, 2015 - January 1, 2015

Developed color, trend and themes for Christmas ornamentation and décor, a $37M business; traveled domestically and internationally. Designed in-store displays and created standards for all stores to execute brand vision via manuals and How-To videos. Created Go-Bys for advertising styling and props; approved final photography prior to print.

Brand Manager at Sears Holdings

January 1, 2014 - January 1, 2014

Managed product categories including tabletop, cookware, gadgets, décor, patio décor, storage, soft kitchen, trim a home and all seasonal lines (Harvest, Halloween, Holiday, Easter, Summer Melamine); totaling over $300M in business. Directed color, trend and design direction; partnered with cross-functional teams to execute cohesive brand statements and right-sized color/product assortments to meet marketplace challenges and drive comps. Conceptualized and designed collateral for Marketing, PR, Online, and licensed partners for media and promotional events.

Designer at Sears Holdings

January 1, 2011 - January 1, 2011

Art-directed and managed a team of designers for inline and seasonal home product; designed and managed product through the entire design process; kept current on market trends by visiting marketplaces and analyzing competition. Created color palettes and trend directions for core and seasonal style guides used as standards. Developed the Sandra by Sandra Lee and Gordon Ramsey Everyday brands launching in 2012.

Apparel CAD Designer at Sears Holdings

January 1, 2009 - January 1, 2009

Designed product and patterns for Ty Pennington Style launch generating $40M in the first year. Designed for the Lands’ End Spring 2007 launch. Developed holiday tabletop that became a best-seller for three seasons and was featured in O at Home magazine (2006).

Apparel CAD Designer at Dillard's

January 1, 2007 - January 1, 2007

Created color palettes, textile patterns and graphic designs for women’s and children’s apparel brands.

Design Intern at Pelle Pelle

January 1, 2000 - January 1, 2000

Designed patterns and graphics for men’s wear; styled models for runway shows during Fashion Week in New York and MAGIC in Las Vegas.