Available to hire
I am an energetic and motivated creative professional with a passion for design excellence, strategic thinking, and strong visual storytelling across long and short-term projects. I thrive on attention to detail and being a proactive self-starter who collaborates effectively across teams to deliver impactful design solutions.
I have led cross-functional teams from concept through production for digital, print, packaging, and experiences. My work elevates brand identity for travel, lifestyle, and consumer goods, and I enjoy turning ideas into cohesive campaigns that resonate with audiences and drive results.
Experience Level
Expert
Expert
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Expert
Language
English
Fluent
German
Advanced
Work Experience
Content + Creative Manager at See Monterey
January 1, 2025 - January 1, 2025Designed and managed brand expression for See Monterey, elevating Monterey County’s identity as a premier travel destination through cohesive visual storytelling. Partnered with project managers to provide creative input and design support for advertising concepts and campaigns. Researched and developed integrated campaigns ensuring brand consistency and alignment with industry trends. Led the creative department, collaborating with editors, vendors, and cross-functional teams to deliver campaigns from concept through completion across digital and print channels. Designed assets for trade shows, events, swag, promotions, and large-scale booth layouts. Executed production artwork and prepared print-ready files, ensuring technical accuracy and alignment with printer specifications and vendor requirements. Contributed to creative ideation, brainstorms, and reviews while managing See Monterey’s social media presence.
Creative Marketing Manager at Lakeside Organic Gardens
January 1, 2022 - January 1, 2022Developed and executed integrated marketing and communication strategies across advertising, public relations, social media, and digital platforms. Provided strategic direction and design oversight across all marketing and digital initiatives. Created packaging and labeling compliant with FDA and industry regulations. Collaborated with the sales team to design tailored campaigns highlighting product benefits and brand messaging. Led the rollout of brand identity across all packaging SKUs, marketing collateral, and customer-facing materials. Managed the company website, overseeing visual, editorial, and educational content to ensure brand consistency. Directed the planning and execution of trade shows and marketing events, ensuring seamless coordination of creative and operational elements from start to finish.
Creative Marketing Manager at Jacobs Farm / Del Cabo
January 1, 2018 - January 1, 2018Successfully managed branding, marketing and creative efforts through digital marketing, social media, trade PR, industry events, and market research while delivering marketing projects within time and budget constraints. Collaborated with sales, and VP of Marketing to create seasonal visual product plans, and storyboards which aligned with the quarterly forecast. Generated local and national year-round marketing campaigns to strengthen JFDC’s brand in organic farming. Translated brand strategies, consumer and trade insights into visual identities and brand stories. Managed all brand marketing content; press releases, sales newsletters/sell-sheets, photo/video shoots, print, trade show and advertising while establishing brand consistency across all touch-points.
Content + Creative Manager at See Monterey
January 1, 2022 - December 31, 2025Designed and managed brand expression for See Monterey, elevating Monterey County’s identity as a premier travel destination through cohesive visual storytelling. Partnered with project managers to provide creative input and design support for advertising concepts and campaigns. Researched and developed integrated campaigns ensuring brand consistency and alignment with industry trends. Led the creative department, collaborating with editors, vendors, and cross-functional teams to deliver campaigns from concept through completion across digital and print channels. Designed assets for trade shows, events, swag, promotions, and large-scale booth layouts. Executed production artwork and prepared print-ready files, ensuring technical accuracy and alignment with printer specifications and vendor requirements. Contributed to creative ideation, brainstorms, and reviews while managing See Monterey’s social media presence.
Creative Marketing Manager at Lakeside Organic Gardens
January 1, 2018 - December 31, 2022Developed and executed integrated marketing and communication strategies across advertising, public relations, social media, and digital platforms. Provided strategic direction and design oversight across all marketing and digital initiatives. Created packaging and labeling compliant with FDA and industry regulations. Collaborated with the sales team to design tailored campaigns highlighting product benefits and brand messaging. Led the rollout of brand identity across all packaging SKUs, marketing collateral, and customer-facing materials. Managed the company website, overseeing visual, editorial, and educational content to ensure brand consistency. Directed the planning and execution of trade shows and marketing events, ensuring seamless coordination of creative and operational elements from start to finish.
Creative Marketing Manager at Jacobs Farm / Del Cabo
January 1, 2013 - December 31, 2018Successfully managed branding, marketing and creative efforts through digital marketing, social media, trade PR, industry events, and market research while delivering marketing projects within time and budget constraints. Collaborated with sales, and VP of Marketing to create seasonal visual product plans, and storyboards which aligned with the quarterly forecast. Generated local and national year-round marketing campaigns to strengthen JFDC’s brand in organic farming. translated brand strategies, consumer and trade insights into visual identities and brand stories. Managed all brand marketing content; press releases, sales newsletters/sell-sheets, photo/video shoots, print, trade show and advertising while establishing brand consistency across all touch-points.
Education
Post Baccalaureate Fine Arts, Graphic Design at University of Oregon
January 11, 2030 - November 4, 2025Bachelor of Science, Advertising at Northern Arizona University
January 11, 2030 - November 4, 2025Post baccalaureate Fine Arts, Graphic Design at University of Oregon
January 11, 2030 - April 17, 2026Bachelor of Science, Advertising at Northern Arizona University
January 11, 2030 - April 17, 2026Qualifications
Adobe Max 25
October 27, 2025 - October 30, 20254 Days of intensive Adobe Creative Suites courses
Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Retail, Agriculture & Mining, Consumer Goods, Transportation & Logistics, Software & Internet
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