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I am Faisikh Khan, a Karachi-based Executive - Digital Analytics with hands-on experience in Google Tag Manager, GA4, and Conversions APIs. I specialize in implementing and managing website analytics, ensuring data accuracy, and turning data into actionable insights to drive strategic decisions. I bridge technical analytics and business goals by building dashboards in Looker Studio and Power BI, collaborating with educators and stakeholders, leading training programs, and delivering clear, impact-focused reports for non-technical stakeholders.…I am Faisikh Khan, a Karachi-based Executive - Digital Analytics with hands-on experience in Google Tag Manager, GA4, and Conversions APIs. I specialize in implementing and managing website analytics, ensuring data accuracy, and turning data into actionable insights to drive strategic decisions. I bridge technical analytics and business goals by building dashboards in Looker Studio and Power BI, collaborating with educators and stakeholders, leading training programs, and delivering clear, impact-focused reports for non-technical stakeholders.

Faisikh Khan

Digital Marketer, Marketing Analyst, Data Analyst, +3

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I am Faisikh Khan, a Karachi-based Executive - Digital Analytics with hands-on experience in Google Tag Manager, GA4, and Conversions APIs. I specialize in implementing and managing website analytics, ensuring data accuracy, and turning data into actionable insights to drive strategic decisions. I bridge technical analytics and business goals by building dashboards in Looker Studio and Power BI, collaborating with educators and stakeholders, leading training programs, and delivering clear, impact-focused reports for non-technical stakeholders.…I am Faisikh Khan, a Karachi-based Executive - Digital Analytics with hands-on experience in Google Tag Manager, GA4, and Conversions APIs. I specialize in implementing and managing website analytics, ensuring data accuracy, and turning data into actionable insights to drive strategic decisions. I bridge technical analytics and business goals by building dashboards in Looker Studio and Power BI, collaborating with educators and stakeholders, leading training programs, and delivering clear, impact-focused reports for non-technical stakeholders.

Available to hire

I am Faisikh Khan, a Karachi-based Executive - Digital Analytics with hands-on experience in Google Tag Manager, GA4, and Conversions APIs. I specialize in implementing and managing website analytics, ensuring data accuracy, and turning data into actionable insights to drive strategic decisions.

I bridge technical analytics and business goals by building dashboards in Looker Studio and Power BI, collaborating with educators and stakeholders, leading training programs, and delivering clear, impact-focused reports for non-technical stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Learning & Program Coordinator at National Curriculum Council

December 1, 2024 - December 1, 2024

Led the Pakistan programme, coordinating digital learning initiatives, training sessions, and engagement with educators and government officials. Streamlined reporting processes and delivered actionable insights to enhance program effectiveness.

Intern - Digital Analytics at Upsight Digital

June 1, 2024 - June 1, 2024

Gained hands-on experience implementing and managing tracking tags via GTM, configuring GA4 properties and data streams, and validating event tracking through practical testing across multiple websites.

Executive - Digital Analytics at Upsight Digital

June 1, 2024 - November 4, 2025

Lead comprehensive website analytics initiatives, including audits, tracking implementation, and translating data into actionable insights to support strategic decision-making. Configured GTM and GA4 properties and server-side tracking for accurate data collection.

Digital Learning & Program Coordinator at Education Department, National Curriculum Council

January 1, 2024 - December 31, 2024

Coordinated digital learning programs; collaborated with local businesses to strengthen online presence; managed social media and Facebook marketing; oversaw Amazon seller account; designed marketing materials; delivered projects on time; built partnerships.

Freelance Digital Marketing & E-Commerce Specialist at Self-Employed

July 1, 2023 - July 1, 2023

Worked with local businesses to strengthen online presence through social media management and Facebook marketing, managed Amazon seller accounts with product listings and pricing optimization, and created marketing materials using Canva.

Freelance Digital Marketing & E-Commerce Specialist at Self-Employed

July 1, 2021 - July 1, 2023

Completed training in core web technologies; gained hands-on experience in inspecting web elements and implementing event tracking; managed Amazon seller accounts; designed marketing materials and social visuals; ran Facebook campaigns; drove sales growth.

Freelance Digital Marketing & E-Commerce Specialist at Self-Employed

January 1, 2019 - June 30, 2023

Completed training in core web technologies including HTML, CSS, JavaScript, GTM, and GA4, and implemented data collection solutions with server-side tracking and Conversions API. Specialized in converting insights into actionable marketing strategies and delivering optimized digital performance. Led training initiatives and coordinated with authorities to maintain compliance, while managing IT infrastructure for training venues and delivering a seamless learning experience.