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With 15+ years developing and executing external communications strategies across B2B, B2C, and D2C environments, I craft tier-1 public and media relations programs, brand initiatives, and content that aligns with business objectives. I excel in SaaS, e-commerce, healthcare, aviation, fintech, retail, and franchise sectors, securing 40+ major media placements annually and positioning executives as industry thought leaders. I’m known for crisis management, end-to-end content production, social media oversight, and cross-functional collaboration in fast-growing organizations. I leverage analytics, SEO, and data-driven campaigns to elevate brand visibility, secure earned media, and position organizations as leaders and innovators. I build high-performing teams and deliver strategies that meet business goals, while fostering cross-functional partnerships to drive results.…With 15+ years developing and executing external communications strategies across B2B, B2C, and D2C environments, I craft tier-1 public and media relations programs, brand initiatives, and content that aligns with business objectives. I excel in SaaS, e-commerce, healthcare, aviation, fintech, retail, and franchise sectors, securing 40+ major media placements annually and positioning executives as industry thought leaders. I’m known for crisis management, end-to-end content production, social media oversight, and cross-functional collaboration in fast-growing organizations. I leverage analytics, SEO, and data-driven campaigns to elevate brand visibility, secure earned media, and position organizations as leaders and innovators. I build high-performing teams and deliver strategies that meet business goals, while fostering cross-functional partnerships to drive results.

Celina Klee

Writer, Content Creator, Social Media Manager, +7

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With 15+ years developing and executing external communications strategies across B2B, B2C, and D2C environments, I craft tier-1 public and media relations programs, brand initiatives, and content that aligns with business objectives. I excel in SaaS, e-commerce, healthcare, aviation, fintech, retail, and franchise sectors, securing 40+ major media placements annually and positioning executives as industry thought leaders. I’m known for crisis management, end-to-end content production, social media oversight, and cross-functional collaboration in fast-growing organizations. I leverage analytics, SEO, and data-driven campaigns to elevate brand visibility, secure earned media, and position organizations as leaders and innovators. I build high-performing teams and deliver strategies that meet business goals, while fostering cross-functional partnerships to drive results.…With 15+ years developing and executing external communications strategies across B2B, B2C, and D2C environments, I craft tier-1 public and media relations programs, brand initiatives, and content that aligns with business objectives. I excel in SaaS, e-commerce, healthcare, aviation, fintech, retail, and franchise sectors, securing 40+ major media placements annually and positioning executives as industry thought leaders. I’m known for crisis management, end-to-end content production, social media oversight, and cross-functional collaboration in fast-growing organizations. I leverage analytics, SEO, and data-driven campaigns to elevate brand visibility, secure earned media, and position organizations as leaders and innovators. I build high-performing teams and deliver strategies that meet business goals, while fostering cross-functional partnerships to drive results.

Available to hire

With 15+ years developing and executing external communications strategies across B2B, B2C, and D2C environments, I craft tier-1 public and media relations programs, brand initiatives, and content that aligns with business objectives. I excel in SaaS, e-commerce, healthcare, aviation, fintech, retail, and franchise sectors, securing 40+ major media placements annually and positioning executives as industry thought leaders. I’m known for crisis management, end-to-end content production, social media oversight, and cross-functional collaboration in fast-growing organizations.

I leverage analytics, SEO, and data-driven campaigns to elevate brand visibility, secure earned media, and position organizations as leaders and innovators. I build high-performing teams and deliver strategies that meet business goals, while fostering cross-functional partnerships to drive results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Communications / Public and Media Relations / Marketing Consultant at CrK Communications

January 1, 2024 - November 4, 2025

Directs focused public- and media-relations and marketing communication strategies to elevate client impact, collaborating with global teams to maintain consistent messaging, monitoring press coverage, and developing crisis/issue response plans. Provides crisis communications and Prosci change-management guidance, generates compelling communications, and leads events, product launches, and media interviews while coaching executives.

Manager, Public Relations at Labor Finders International

January 1, 2024 - January 1, 2024

Directed PR strategies and award-winning campaigns to increase brand trust, attract clients, and elevate media coverage. Positioned executives as industry thought leaders, partnered on CSR programs, guided crisis- and reputation-management protocols, directed change-management initiatives, produced award-winning videos, and served as the liaison between corporate and franchisees to align messaging and ROI across channels.

Director, Communications/Public Relations at The Upledger Institute/Foundation

January 1, 2002 - January 1, 2002

Developed strategic PR and public affairs initiatives that increased visibility and supported veterans’ CST therapy, secured CNN and Time Magazine coverage, and expanded fundraising. Built journalist relationships, produced educational media, and led communications with the Upledger Foundation.

Director, Communications/Public Relations/Franchise Engagement at Hair Club

January 1, 1998 - January 1, 1998

Led media and executive visibility strategies, developed targeted branding programs, created marketing content, and enhanced franchise engagement. Secured CEO speaking engagements, scripted infomercials and marketing materials, and acted as the corporate- franchisees liaison.

Communications/Public and Media Relations/Marketing Consultant at CrK Communications

January 1, 2024 - November 26, 2025

Strategy & Planning: develop and execute external communications strategies including media relations, crisis and reputation management, and brand initiatives; oversee print and digital content. Achieved 135% social reach growth in 6 months through targeted content and publishing calendars. Coordinated cross-functional efforts with senior leadership and internal stakeholders.

Manager, Public Relations at Labor Finders International

January 1, 2008 - December 31, 2024

Directed strategic Tier-1 Public and Media Relations campaigns, developing multi-channel initiatives and news-jacking opportunities to increase brand awareness by over 500%. Secured 30+ major media placements per year, coaching executives for media interviews. Award-winning PR, CSR, Marketing, and Social Media with measurable improvements in outreach, resulting in 300% lead generation increase. Directed crisis communication protocols and Change Management/Prosci processes for 16 years, enhancing crisis response efficiency. Launched conversion-oriented copy targeting B2B, B2C, and franchise sectors, resulting in 240% lead generation increase. Directed events, tradeshows, and product launches; collaborated with IT/DevOps to maintain positive messaging on cybersecurity product launches.

Director, Communications/Public Relations at The Upledger Institute/Foundation

January 1, 2000 - December 31, 2002

Drove strategic Tier-1 Public and Media Relations campaigns, marketing, and communications to build brand awareness, contributing to $30M+ in positive media visibility. Led Government Affairs initiatives, securing Dr. Upledger’s appearance before the US Senate Committee on Autism and approximately 30 state sessions on autism and veterans’ medical issues. Directed PR and Marketing for books and videos published by the foundation; optimized contributed content for internal messaging alignment. Secured national coverage from CNN and Time Magazine; raised $10.6M through fundraising strategies.

Director, Communications/Public Relations/Franchise Engagement at Hair Club

January 1, 1997 - December 31, 1998

Increased consumer awareness through strategic Tier-1 public and media relations campaigns, earning the CEO 10+ industry speaking opportunities annually and securing dozens of media placements. Crafted and managed executive, print, broadcast, and web marketing content supporting B2C and 50+ franchisees. Collaborated with sales, product marketing, and design teams to deliver synchronized multi-channel campaigns.