Available to hire
I’m an Experience Design Leader with over two decades of experience building software and apps. An adventure that has taken me from crafting engaging interfaces to leading transformative projects for a diverse range of amazing clients, from major corporations to local governments helping them navigate their digital landscapes.
My work is often centered around making complex systems more accessible, intuitive, and driving business value, something I find incredibly rewarding. Beyond design, I value collaboration and clear communication, ensuring teams align on strategy, execution, and impact. My passion lies in creating systematic, user-friendly, and accessible digital experiences that empower both designers, developers and business.
Let’s connect!
Things I enjoy outside of work:
✈️ I love traveling and seeing new parts of the world
🍿Seeing movies, concerts, and plays is my love language
🧑💻 Using and learning new AI Tools
I’ve had the privilege of working across a diverse range of industries, including Healthcare, Technology (SaaS, B2B, B2C), Finance (Centralized and DeFi), Education, Legal, Entertainment, Transportation, Real Estate and Retail.
Skills
Experience Level
Expert
Language
English
Fluent
German
Intermediate
Work Experience
Lead UX/UI Designer at HealthEdge Software Inc
November 1, 2024 - November 1, 2024Led UX/UI strategy for B2B & B2C enterprise healthcare platforms, driving digital transformation of claims processing and data integration solutions. Spearheaded a platform modernization initiative that increased customer satisfaction by 37% and reduced claims processing time by 45%. Established the company’s first UX metrics framework, creating benchmarks that improved feature adoption by 55%.
Principal UX Consultant at WIPRO
April 1, 2023 - April 1, 2023Directed projects for Fortune 500 clients including TD Bank, Estée Lauder, and FedEx. Led TD Bank's digital banking UX transformation using Salesforce Lightning Design System, increasing mobile banking adoption by 32% and reducing transaction abandonment by 41%. Architected Estée Lauder's global e-commerce experience, achieving an 85% improvement in conversion and $12M additional quarterly revenue.
Lead UX/UI Designer (Center of Excellence Team) at AFLAC
February 1, 2022 - February 1, 2022Directed UX/UI strategy for B2C enterprise insurance platforms, leading digital transformation across claims, benefits, and HR systems serving 50M+ policyholders. Transformed employee benefits platform enabling 75% faster enrollment and 30% increase in voluntary benefits adoption; developed Leave Forecaster tool achieving 92% accuracy and reducing administrative overhead by 45%.
Lead UX/UI Designer at HAULYNX
November 1, 2019 - November 1, 2019Redesigned a B2C ELD mobile app for iOS and Android, boosting user retention by 22%. Implemented intuitive navigation and AI-powered personalized journeys, reducing task completion time by 40% and achieving 95% driver compliance across 10,000+ vehicles. Delivered Quick-Log features enabling one-touch logging and 65% reduction in manual input while maintaining DOT/HOS compliance.
Lead UX/UI Designer at Scientific Technologies Corporation (STC Health)
August 1, 2019 - August 1, 2019Led design strategy, establishing the organization’s first design system to reduce development time by 35% and ensure consistent UX across platforms. Drove WCAG 2.1 accessibility initiatives achieving 98% compliance and expanding access to 20,000+ users with disabilities. Created journey maps, wireframes, and high-fidelity prototypes, reducing vaccination scheduling drop-off by 40%.
Lead UX Designer at Appirio
May 1, 2019 - May 1, 2019Directed B2C multi-platform UX design across web, mobile, and voice interfaces with Salesforce Lightning. Delivered BYUtv cross-platform streaming experience increasing engagement by 45% and reducing bounce by 30% across 1M+ MAU; pioneered voice-first design approach for Amazon Alexa integration, driving 25% more voice-activated viewership.
Principal UX/UI Designer at ON Semiconductor
January 1, 2019 - January 1, 2019Transformed mobile-first purchasing experience for global enterprise clients with $1B+ annual transactions. Redesign reduced customer support volume by 20% and achieved $300K annual cost savings; implemented data-driven design methodology with extensive user research and A/B testing, increasing task completion rates by 35%.
Senior Experience Architect at Nextiva
October 1, 2018 - October 1, 2018Defined end-to-end UX strategy for Nextiva's flagship CRM, driving data-informed decisions across web and mobile apps. Implemented real-time monitoring of user behavior and SUS scoring (improving usability from 68 to 85) within 6 months, resulting in a 30% rise in feature adoption and a 40% increase in task completion rates.
Lead UX/UI Designer at CompuGroup Medical
June 1, 2018 - June 1, 2018Led UX/UI strategy for mission-critical healthcare apps across web, mobile, and wearables for 1.6M+ professionals in 56 countries. Optimized doctor-patient encounters, reducing documentation time by 12 minutes per visit and enabling physicians to see 25% more patients daily; conducted 200+ user interviews to achieve 92% satisfaction and secure $15M in new contracts.
Senior UX/UI Designer at American Traffic Solutions
July 1, 2017 - July 1, 2017Led data-informed UX strategy for enterprise fleet management, delivering a streamlined driver interface for 250,000+ operators. Achieved 98% compliance and a 20% reduction in daily log completion time; established standardized research methodologies and insights repositories to cut feature development time by 45%.
Lead UX/UI Designer at American Express
February 1, 2017 - February 1, 2017Led transformation for AMEX's Service Cloud and iOS app, managed a design team of 3, delivering a redesigned service agent portal with 25% higher agent satisfaction and 45-second reduction in average call handling time; optimized AMEX B2C iOS app improving self-service adoption by 35% and reducing call volume by 20%.
UX/UI Designer at Prcevr Agency
February 1, 2016 - February 1, 2016Led end-to-end WordPress design and development for diverse client portfolio, delivering 20+ custom WordPress solutions and modular components that reduced development time by 60%.
Digital Web Director at RealWorld Marketing
June 1, 2015 - June 1, 2015Directed digital strategy and implementation for automotive brands, creating a centralized marketing resource center and reducing campaign deployment time by 50%. Streamlined dealer onboarding, cutting setup time from 2 days to 4 hours while maintaining brand compliance.
Senior UX/UI Designer at Ethos Solutions
November 1, 2014 - November 1, 2014Designed Salesforce Classic and Salesforce1 interfaces, delivering enterprise-grade solutions with client-specific functionality. Streamlined collaboration and reduced feature requirement gathering time by 50%, accelerating timelines by ~3 weeks on average.
Senior UX/UI Designer at Universal Laser Systems
July 1, 2014 - July 1, 2014Led design for laser software suite, enabling precise control of industrial laser systems. Improved setup time by 45% and reduced material waste by 25% through optimized workflows; delivered prototyping that achieved 95% task success and 88% user satisfaction.
Creative Director at Helix House
May 1, 2014 - May 1, 2014Directed creative strategy and digital marketing for government websites using U.S. Web Design System, achieving 508 compliance and a 55% increase in citizen engagement. Led 30+ SEO-driven websites and improved organic traffic by 65% with 40% higher conversion rates.
Senior UX/UI Designer at Rich Dad Education
October 1, 2013 - October 1, 2013Led rapid UX/UI transformation for internal tools, creating a component library that reduced development time by 50% and established a standardized UI pattern library used across 12+ applications.
Full Stack Developer at NOW Communications
September 1, 2013 - September 1, 2013Led development and optimization for DIRECTV customer-facing platforms, resolving PHP/MySQL performance issues and improving load times by 65% with a 90% reduction in database errors.
Full Stack Developer at VC Dynamics
May 1, 2013 - May 1, 2013Led end-to-end WordPress development for B2B/B2C clients, delivering 40+ custom WordPress solutions with multi-site networks and $2M+ in client revenue.
Full Stack Developer at NHM Distributing
June 1, 2012 - June 1, 2012Led digital transformation of e-commerce and wholesale presence, implementing a WordPress-based ecosystem with WooCommerce that scaled to $5M+ annual online sales; improved checkout flow and wholesale order processes.
Senior Designer at Amazing Mail®, Inc.
August 1, 2007 - August 1, 2007Led design strategy across digital and print media; built a design asset library of 1,000+ elements and established efficient design workflows reducing turnaround time by 30%.
Creative Content Writer at TECMO, LTD.
March 1, 2004 - March 1, 2004Crafted narrative content for AAA gaming titles; collaborated with localization teams to ensure resonance across markets; produced 2000+ pages of character bios and dialogue.
Education
Experience Design Internship at Vodafone Group Plc
January 11, 2030 - November 4, 2025Qualifications
WCAG 2.1 Compliance
January 11, 2030 - November 4, 2025Salesforce Lightning Design System Certification
January 11, 2030 - November 4, 2025Industry Experience
Healthcare, Software & Internet, Professional Services, Education, Government, Transportation & Logistics, Retail, Financial Services, Media & Entertainment, Other
Skills
Experience Level
Expert
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