Kelvin Leung

Develop and execute data-driven SEO strategies (on-page, technical, and off-page) to improve organic search rankings, increasing website traffic by 30% and boosting brand visibility. Manage Google Ads, Bing Ads, and Meta Ads campaigns, optimizing keyword targeting, ad copy, and bidding strategies to achieve 30% lower CPA and 20% higher ROAS for DeFi startups. Leverage email marketing automation and CRM segmentation to drive 20% increase in repeat customer revenue, implementing lifecycle campaigns, win-back strategies, and personalized messaging. Conduct multivariate testing (landing pages, CTAs, email flows) and cohort analysis to refine growth strategies, improving conversion rates by 15% for fintech and e-commerce clients. Build custom dashboards (Google Looker Studio, Tableau) to track user behavior, funnel performance, and multi-touch attribution, enabling data-driven decisions for media buying and budget allocation. Spearhead performance marketing (paid social, programmatic ads, i

Led a high-performing growth marketing team and spearheaded user acquisition strategies including SEO, SEM, DSP, KOL, and Affiliate programs, resulting in a 50% increase in monthly active users within six months. Implemented user segmentation to personalize marketing messages, driving a 30% increase in user engagement, a 20% increase in customer LTV, and a 10% drop in CAC. Optimized onboarding to reduce sign-up drop-off by 40%. Managed a comprehensive social media strategy and spearheaded MarTech development (GTM, GA4, AppsFlyer, Amplitude, MailChimp, SleekFlow & Firebase). Built strategic affiliate partnerships with high-profile brands and collaborated with CEO on forecasting and budget planning.

Developed and executed data-driven SEO strategies (on-page, technical, off-page) to improve organic search rankings, increasing website traffic by 30% and boosting brand visibility. Managed Google Ads, Bing Ads, and Meta Ads campaigns; optimized keyword targeting, ad copy, and bidding strategies to achieve 30% lower CPA and 20% higher ROAS for DeFi startups. Leveraged email marketing automation and CRM segmentation to drive 20% increase in repeat customer revenue; conducted multivariate testing and cohort analysis to refine growth strategies, improving conversion rates for fintech and e-commerce clients. Built dashboards (Google Looker Studio, Tableau) to track user behavior, funnel performance, and multi-touch attribution; spearheaded performance marketing and community growth tactics for crypto exchanges.