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Hi, I’m Kelvin Leung. I’m a growth marketer and performance marketing expert with strong business acumen and technical knowledge gained from leading roles across fintech, crypto, and e-commerce. I focus on acquiring new users, optimizing onboarding, and retaining customers through data-driven SEO, paid media, CRM, and lifecycle marketing. I enjoy turning data into actionable growth tactics, building dashboards to track funnels, and partnering with cross-functional teams to drive measurable impact. Outside of work I’m passionate about community growth and staying ahead of industry trends.…Hi, I’m Kelvin Leung. I’m a growth marketer and performance marketing expert with strong business acumen and technical knowledge gained from leading roles across fintech, crypto, and e-commerce. I focus on acquiring new users, optimizing onboarding, and retaining customers through data-driven SEO, paid media, CRM, and lifecycle marketing. I enjoy turning data into actionable growth tactics, building dashboards to track funnels, and partnering with cross-functional teams to drive measurable impact. Outside of work I’m passionate about community growth and staying ahead of industry trends.

Kelvin Leung

Growth Marketer, Performance Marketer, Marketing Strategist, +2

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Hi, I’m Kelvin Leung. I’m a growth marketer and performance marketing expert with strong business acumen and technical knowledge gained from leading roles across fintech, crypto, and e-commerce. I focus on acquiring new users, optimizing onboarding, and retaining customers through data-driven SEO, paid media, CRM, and lifecycle marketing. I enjoy turning data into actionable growth tactics, building dashboards to track funnels, and partnering with cross-functional teams to drive measurable impact. Outside of work I’m passionate about community growth and staying ahead of industry trends.…Hi, I’m Kelvin Leung. I’m a growth marketer and performance marketing expert with strong business acumen and technical knowledge gained from leading roles across fintech, crypto, and e-commerce. I focus on acquiring new users, optimizing onboarding, and retaining customers through data-driven SEO, paid media, CRM, and lifecycle marketing. I enjoy turning data into actionable growth tactics, building dashboards to track funnels, and partnering with cross-functional teams to drive measurable impact. Outside of work I’m passionate about community growth and staying ahead of industry trends.

Available to hire

Hi, I’m Kelvin Leung. I’m a growth marketer and performance marketing expert with strong business acumen and technical knowledge gained from leading roles across fintech, crypto, and e-commerce. I focus on acquiring new users, optimizing onboarding, and retaining customers through data-driven SEO, paid media, CRM, and lifecycle marketing.

I enjoy turning data into actionable growth tactics, building dashboards to track funnels, and partnering with cross-functional teams to drive measurable impact. Outside of work I’m passionate about community growth and staying ahead of industry trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Digital Marketing Consultant at Self-employed

November 1, 2023 - November 5, 2025

Developed and executed data-driven SEO strategies (on-page, technical, off-page) to improve organic search rankings, increasing website traffic by 30% and boosting brand visibility. Managed Google Ads, Bing Ads, and Meta Ads campaigns; optimized keyword targeting, ad copy, and bidding strategies to achieve 30% lower CPA and 20% higher ROAS for DeFi startups. Leveraged email marketing automation and CRM segmentation to drive 20% increase in repeat customer revenue; conducted multivariate testing and cohort analysis to refine growth strategies, improving conversion rates for fintech and e-commerce clients. Built dashboards (Google Looker Studio, Tableau) to track user behavior, funnel performance, and multi-touch attribution; spearheaded performance marketing and community growth tactics for crypto exchanges.

Senior Manager, Growth Marketing & Strategy at GRANTIT LIMITED

November 1, 2023 - November 1, 2023

Led a high-performing growth marketing team and spearheaded user acquisition strategies including SEO, SEM, DSP, KOL, and Affiliate programs, resulting in a 50% increase in monthly active users within six months. Implemented user segmentation to personalize marketing messages, driving a 30% increase in user engagement, a 20% increase in customer LTV, and a 10% drop in CAC. Optimized onboarding to reduce sign-up drop-off by 40%. Managed a comprehensive social media strategy and spearheaded MarTech development (GTM, GA4, AppsFlyer, Amplitude, MailChimp, SleekFlow & Firebase). Built strategic affiliate partnerships with high-profile brands and collaborated with CEO on forecasting and budget planning.

Senior Growth Manager at USMART SECURITIES

April 1, 2021 - April 1, 2021

Generated 60,000 registrations and 25,000 account openings in one year, achieving 60% YoY growth. Managed an annual marketing budget of HKD 40M with CPA under HKD 1,500. Led all data analytics setups (Tableau, GA, GTM, Data Studio, Campaign Manager, SA360, AppsFlyer, Firebase) to ensure digital metrics were tracked. Developed Python scripts for user acquisition analysis and increased VIP accounts by 30%. Directed app performance initiatives, CRM marketing, and retention efforts; grew the digital team from 1 to 7.

Head of Digital Marketing at MITRADE GLOBAL

July 1, 2019 - July 1, 2019

Led a team of 9 regional digital specialists, content managers, brand managers, and UX/UI designers. Achieved a 20% increase in conversion rate through enhanced user retention strategies and a 30% MoM growth in deposit conversions via CRM campaigns. Spearheaded brand and digital marketing strategy from ground zero to SEA GTM expansions, focusing on markets including Taiwan, Malaysia, Thailand, Vietnam, and Australia.

Head of Digital Commerce at YOUNG & RUBICAM - WPP

June 1, 2018 - June 1, 2018

Launched the first-party data-driven service and led the digital team in Hong Kong. Managed paid advertising and media buys across SEM, SEO, Display, Social, and DSP in HK & SG. Led data analytics engagements on GA, CM, SA360, and Google Data Studio; contributed to new business pitches and managed key accounts including Colgate, Caltex, and 3M.

Head of Partnership Marketing at MONEYHERO GROUP (NASDAQ: MNY)

March 1, 2017 - March 1, 2017

Launched regional affiliate marketing channels, increasing revenue in three months by 120%. Led affiliate channel strategy to ROI growth with CRR 0.5 or less. Built and managed a portfolio of 50+ affiliates across APAC, including SCMP, Kayak, Mediacorp; focused on Hong Kong, Taiwan, Singapore, and Indonesia.

Senior Affiliate Manager, Asia at GLOBALWIDE MEDIA

March 1, 2014 - March 1, 2014

Hit annual sales gross profit targets of $1M USD in 2012 and 2013. Created digital media plans for e-commerce and hospitality clients (e.g., Alibaba and Expedia). Focused on multiple markets including Hong Kong, Singapore, Australia, Thailand, India, and Indonesia.

Freelance Digital Marketing Consultant

November 1, 2023 - November 5, 2025

Develop and execute data-driven SEO strategies (on-page, technical, and off-page) to improve organic search rankings, increasing website traffic by 30% and boosting brand visibility. Manage Google Ads, Bing Ads, and Meta Ads campaigns, optimizing keyword targeting, ad copy, and bidding strategies to achieve 30% lower CPA and 20% higher ROAS for DeFi startups. Leverage email marketing automation and CRM segmentation to drive 20% increase in repeat customer revenue, implementing lifecycle campaigns, win-back strategies, and personalized messaging. Conduct multivariate testing (landing pages, CTAs, email flows) and cohort analysis to refine growth strategies, improving conversion rates by 15% for fintech and e-commerce clients. Build custom dashboards (Google Looker Studio, Tableau) to track user behavior, funnel performance, and multi-touch attribution, enabling data-driven decisions for media buying and budget allocation. Spearhead performance marketing (paid social, programmatic ads, i

Head of Partnership Marketing at MoneyHero Group

March 1, 2017 - March 1, 2017

Launched regional affiliate marketing channels to increase revenue in three months by 120%. Led the overall affiliate channel strategy into ROI growth with CRR 0.5 or less. Grew and managed a portfolio of 50+ affiliates, including SCMP, Kayak, Mediacorp across APAC. Key focus markets including Hong Kong, Taiwan, Singapore and Indonesia.