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Hi, I’m Kareena Bowring, a performance-driven digital marketer with 10+ years of experience across agency and in-house teams. I specialize in Meta, Google, and programmatic advertising, driving ROAS and scalable growth. I excel at leading cross-functional teams, defining marketing goals with leadership, and turning data into actionable dashboards across paid and owned channels. I’m collaborative, strategic, and focused on delivering measurable business outcomes.…Hi, I’m Kareena Bowring, a performance-driven digital marketer with 10+ years of experience across agency and in-house teams. I specialize in Meta, Google, and programmatic advertising, driving ROAS and scalable growth. I excel at leading cross-functional teams, defining marketing goals with leadership, and turning data into actionable dashboards across paid and owned channels. I’m collaborative, strategic, and focused on delivering measurable business outcomes.

Kareana Bowring

Growth Marketer, Digital Marketer, Marketing Strategist, +2

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Hi, I’m Kareena Bowring, a performance-driven digital marketer with 10+ years of experience across agency and in-house teams. I specialize in Meta, Google, and programmatic advertising, driving ROAS and scalable growth. I excel at leading cross-functional teams, defining marketing goals with leadership, and turning data into actionable dashboards across paid and owned channels. I’m collaborative, strategic, and focused on delivering measurable business outcomes.…Hi, I’m Kareena Bowring, a performance-driven digital marketer with 10+ years of experience across agency and in-house teams. I specialize in Meta, Google, and programmatic advertising, driving ROAS and scalable growth. I excel at leading cross-functional teams, defining marketing goals with leadership, and turning data into actionable dashboards across paid and owned channels. I’m collaborative, strategic, and focused on delivering measurable business outcomes.

Available to hire

Hi, I’m Kareena Bowring, a performance-driven digital marketer with 10+ years of experience across agency and in-house teams. I specialize in Meta, Google, and programmatic advertising, driving ROAS and scalable growth.

I excel at leading cross-functional teams, defining marketing goals with leadership, and turning data into actionable dashboards across paid and owned channels. I’m collaborative, strategic, and focused on delivering measurable business outcomes.

Skills

Data Visualization

Experience Level

Data Visualization

Expert

Language

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Head of Marketing at The Right Fit

November 1, 2024 - November 1, 2024

Led brand strategy, customer acquisition, and lifecycle marketing across paid and owned channels. Partnered with leadership to define marketing goals and measure performance through dashboards. Managed $14k AUD monthly spend across influencers, Meta, Google Ads, and TikTok.

Account Manager at The Right Fit

April 1, 2019 - April 1, 2019

Delivered end-to-end campaign management for clients; developed tailored marketing plans and coordinated cross-functional teams to meet objectives.

Digital Executive Manager at MEC (Wavemaker)

November 1, 2017 - November 1, 2017

Led digital strategy across multiple brands; collaborated with cross-functional teams; built data-driven campaigns and vendor relationships.

Campaign Manager at Boom Video

February 1, 2015 - February 1, 2015

Drove video advertising campaigns; partnered with brands to develop engaging scripts and video content; built and nurtured client portfolios.

Talent Manager at MAXCONNECTORS

August 1, 2018 - August 1, 2018

Represented top-tier influencers in fashion, lifestyle and interiors; built partnerships; negotiated deals; supported growth of influencer network.

Freelance Digital Media Advertising at Self-Employed

July 1, 2022 - July 1, 2022

Delivered paid and organic digital strategies for various clients, including Venom Emilio, Anytime Fitness Frankston, Helio, and Semi Permanent; created dashboards and optimization plans.

Growth Marketing Manager at The Squiz

July 1, 2022 - July 1, 2022

Grew listener and subscriber base across The Squiz brands (The Squiz, Squiz Kids, NewsHounds, Sports Today) via multi-channel campaigns; implemented lifecycle programs and audience insights to boost ROAS.

Senior Digital Manager at Impetus Media

July 1, 2022 - July 1, 2022

Managed client portfolios and developed paid media strategies; delivered dashboards and optimization plans; supported client KPIs across multiple brands and sectors.