I'm Hasham Ahmed Qazi, a Senior Data & Analytics professional with 20+ years in ecommerce and SQL Server. I help teams turn complex marketplace data into clear, actionable insights using .NET, SQL, Python, and APIs. I define KPIs, build scalable dashboards with Power BI and cloud platforms (Azure, AWS), and manage data lifecycles to support strategic growth in high-volume digital businesses. I enjoy solving business challenges with analytics and AI to drive informed decisions.

Hasham Ahmed Qazi

I'm Hasham Ahmed Qazi, a Senior Data & Analytics professional with 20+ years in ecommerce and SQL Server. I help teams turn complex marketplace data into clear, actionable insights using .NET, SQL, Python, and APIs. I define KPIs, build scalable dashboards with Power BI and cloud platforms (Azure, AWS), and manage data lifecycles to support strategic growth in high-volume digital businesses. I enjoy solving business challenges with analytics and AI to drive informed decisions.

Available to hire

I’m Hasham Ahmed Qazi, a Senior Data & Analytics professional with 20+ years in ecommerce and SQL Server. I help teams turn complex marketplace data into clear, actionable insights using .NET, SQL, Python, and APIs.

I define KPIs, build scalable dashboards with Power BI and cloud platforms (Azure, AWS), and manage data lifecycles to support strategic growth in high-volume digital businesses. I enjoy solving business challenges with analytics and AI to drive informed decisions.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

Urdu
Fluent
English
Fluent
German
Beginner

Work Experience

Senior Data Analyst at Rizno Inc.
February 10, 2018 - November 6, 2025
Transform complex eCommerce data into clear, actionable insights that drive decisions across departments. Deliver dashboards, KPIs, and reports, aligning teams on performance and priorities. Streamline analytics to ensure timely, accurate information for confident, fast action. Consolidated multi-source marketing data from Google Analytics, Google Search Console, SEO tools, and campaign platforms to deliver actionable insights on traffic, conversion trends, and ROI, enabling marketing teams to optimize SEO, SEM, and overall traffic performance. Developed real-time operational dashboards to monitor order processing, returns, product availability, and promotional performance, enabling operations and merchandising teams to proactively address bottlenecks and improve fulfillment efficiency. Partnered with merchandising and buying teams to analyze product performance, pricing strategies, and promotional campaigns, translating sales trends into inventory and assortment recommendations that b
Senior Data Analyst at Rizno Inc.
February 10, 2018 - November 5, 2025
Transform complex eCommerce data into clear, actionable insights that drive decisions across departments. Consolidated multi-source marketing data from Google Analytics, Google Search Console, SEO tools, and campaign platforms to deliver insights on traffic, conversion, and ROI. Built real-time operational dashboards to monitor order processing, returns, product availability, and promotional performance, enabling teams to address bottlenecks and improve fulfillment. Collaborated with merchandising, buying, and finance to translate sales trends into inventory, pricing, and forecasting recommendations. Integrated sales and advertising performance data across email, influencer, affiliate, and paid channels into unified dashboards for cross-channel attribution. Automated profit-and-loss reporting, margin analyses, and forecasts to support strategic leadership.
Senior Software Developer & Data Analyst at Rizno Inc.
February 1, 2018 - February 1, 2018
Managed and optimized SQL Server data warehouses and developed BI dashboards for sales, inventory, and operations. Implemented advanced product analytics with event tracking and custom reporting, while driving PCI compliance through security audits. Led end-to-end Shopify migration, integrating payments (Braintree, CyberSource) and enhancing customer experience. Collaborated with external vendors to integrate data streams and maintain synchronized reporting across platforms. Automated finance and procurement data flows to improve cost visibility and profitability.
Senior Software Developer / Team Lead at Rizno Inc.
April 5, 2015 - April 5, 2015
Led the development of enterprise web applications using .NET, SQL Server, and Web APIs. Architected scalable, DevOps-aligned software with Agile practices; collaborated with product, QA, and UX to deliver high-performance applications. Implemented CI, automated testing, and deployment pipelines to improve reliability and speed.
Projects Manager at Apex Business Solutions
June 1, 2013 - June 1, 2013
Led full-cycle project management for software, eCommerce, and analytics initiatives. Developed roadmaps, improved processes, and ensured clear communication with clients and stakeholders using Agile methodologies. Directed cross-functional teams to deliver projects on time and within budget while optimizing resource allocation and productivity.

Education

MCS, Computer Science at Karachi Institute of Economics & Technology (KIET)
June 8, 2015 - May 14, 2019
Bachelor of Commerce at University of Karachi
May 3, 1999 - April 19, 2000
MCS, Computer Science at Karachi Institute of Economics & Technology (KIET)
June 8, 2015 - May 14, 2019
Bachelor of Commerce at University of Karachi
May 3, 1999 - April 19, 2000

Qualifications

MCSD – Microsoft Certified Solution Developer
January 11, 2030 - November 5, 2025
MCP – Microsoft Certified Professional
January 11, 2030 - November 5, 2025
MCSA: SQL Server 2012
January 11, 2030 - November 5, 2025
A1 German Language Certification Course
January 2, 2025 - February 28, 2025
MCSD
January 11, 2030 - November 6, 2025
Microsoft Certified Professional (MCP)
January 11, 2030 - November 6, 2025
MCSA: SQL Server 2012
January 11, 2030 - November 6, 2025
A1 German Language Certification Course
January 2, 2025 - February 28, 2025

Industry Experience

Software & Internet, Retail, Media & Entertainment, Professional Services