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I'm Fabio Schiavi, a Digital Growth Strategist and Ecommerce Leader with over 10 years of experience helping D2C and B2B brands scale across beauty, pharma, luxury and tech. I design and execute full-funnel growth programs by blending advanced tech stacks, CRM automation, and data-driven decision making to drive measurable value. I’ve led omnichannel campaigns with ROAS above 3.5x, managed ecommerce and Amazon Vendor/Seller profiles for multi-brand groups, and built automation on Klaviyo and HubSpot to lift LTV and retention. I believe in uniting strategy with rapid execution: every activity should generate tangible value. I’m comfortable leading cross-functional teams, optimizing margins, and translating complex data into actionable playbooks. I’m passionate about AI-driven content, UGC, and scalable systems that accelerate revenue while enhancing the customer experience.…I'm Fabio Schiavi, a Digital Growth Strategist and Ecommerce Leader with over 10 years of experience helping D2C and B2B brands scale across beauty, pharma, luxury and tech. I design and execute full-funnel growth programs by blending advanced tech stacks, CRM automation, and data-driven decision making to drive measurable value. I’ve led omnichannel campaigns with ROAS above 3.5x, managed ecommerce and Amazon Vendor/Seller profiles for multi-brand groups, and built automation on Klaviyo and HubSpot to lift LTV and retention. I believe in uniting strategy with rapid execution: every activity should generate tangible value. I’m comfortable leading cross-functional teams, optimizing margins, and translating complex data into actionable playbooks. I’m passionate about AI-driven content, UGC, and scalable systems that accelerate revenue while enhancing the customer experience.

Fabio Schiavi

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I'm Fabio Schiavi, a Digital Growth Strategist and Ecommerce Leader with over 10 years of experience helping D2C and B2B brands scale across beauty, pharma, luxury and tech. I design and execute full-funnel growth programs by blending advanced tech stacks, CRM automation, and data-driven decision making to drive measurable value. I’ve led omnichannel campaigns with ROAS above 3.5x, managed ecommerce and Amazon Vendor/Seller profiles for multi-brand groups, and built automation on Klaviyo and HubSpot to lift LTV and retention. I believe in uniting strategy with rapid execution: every activity should generate tangible value. I’m comfortable leading cross-functional teams, optimizing margins, and translating complex data into actionable playbooks. I’m passionate about AI-driven content, UGC, and scalable systems that accelerate revenue while enhancing the customer experience.…I'm Fabio Schiavi, a Digital Growth Strategist and Ecommerce Leader with over 10 years of experience helping D2C and B2B brands scale across beauty, pharma, luxury and tech. I design and execute full-funnel growth programs by blending advanced tech stacks, CRM automation, and data-driven decision making to drive measurable value. I’ve led omnichannel campaigns with ROAS above 3.5x, managed ecommerce and Amazon Vendor/Seller profiles for multi-brand groups, and built automation on Klaviyo and HubSpot to lift LTV and retention. I believe in uniting strategy with rapid execution: every activity should generate tangible value. I’m comfortable leading cross-functional teams, optimizing margins, and translating complex data into actionable playbooks. I’m passionate about AI-driven content, UGC, and scalable systems that accelerate revenue while enhancing the customer experience.

Available to hire

I’m Fabio Schiavi, a Digital Growth Strategist and Ecommerce Leader with over 10 years of experience helping D2C and B2B brands scale across beauty, pharma, luxury and tech. I design and execute full-funnel growth programs by blending advanced tech stacks, CRM automation, and data-driven decision making to drive measurable value. I’ve led omnichannel campaigns with ROAS above 3.5x, managed ecommerce and Amazon Vendor/Seller profiles for multi-brand groups, and built automation on Klaviyo and HubSpot to lift LTV and retention.

I believe in uniting strategy with rapid execution: every activity should generate tangible value. I’m comfortable leading cross-functional teams, optimizing margins, and translating complex data into actionable playbooks. I’m passionate about AI-driven content, UGC, and scalable systems that accelerate revenue while enhancing the customer experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Head of Ecommerce and Digital Marketing at Total Brand - AF1 - WLAM Group

October 1, 2024 - November 5, 2025

Strategic and operational lead for all digital activities of the WLAM-AF1 cosmetics group. Managed multibrand ecommerce on Shopify Plus, CRO, UX, funnel optimization, and store development; streamlined logistics and fulfillment SLAs; designed omnichannel CRM across email, WhatsApp and SMS; led in-house performance media (Meta, Google, TikTok, Amazon); implemented CRM automation (Klaviyo) to improve LTV and retention; built tech stack (Hotjar, GA4, Segment) and conducted frequent A/B tests; produced UGC and AI-driven content automation for high-volume campaigns; coordinated cross-functional teams (ads, content, automation, CX, analytics). Achievements include +220% online sales YoY, CAC -28%, ROAS > 3.5x, +33% active retention, +41% margin, and +24% in-store conversions from digital channels.

E-commerce and Digital Marketing Manager at Layla Cosmetics

September 1, 2024 - September 1, 2024

Led omnichannel D2C growth across Shopify, marketplaces and CRM channels; designed end-to-end ecommerce architecture, CRO, UX and funnel optimization; executed performance marketing on Meta and Google and supported SEO-driven growth; implemented dynamic pricing and rapid A/B testing for onboarding, landing pages and offers; managed P&L for digital channels and CRM-driven retention initiatives.

E-commerce and Digital Marketing Manager at Mar-Farma

June 1, 2024 - November 5, 2025

Oversaw transition from B2B to D2C, launching Shopify ecommerce and implementing omnichannel growth strategies; built CRM automation and funnel experiments focused on margin and retention; managed performance media and marketplace presence (Amazon Vendor + Seller, Zalando, Veepee) with dynamic pricing and rapid listing tests; owned digital P&L and budget.

Digital Strategist, E-commerce, AI Generative at Freelance

January 1, 2016 - November 5, 2025

Supported brands, agencies and startups in scalable digital ecosystems leveraging performance marketing, ecommerce automation and generative AI. Combined strategy with experimentation to build repeatable systems that convert; led Shopify CRO, automation, analytics; advised on new conversion logics, growth loops and retention; executed AI-driven content (UGC, prompts, asset generation) to scale campaigns.

Co-Founder at Efesto Group

December 31, 2022 - December 31, 2022

Boutique consulting for luxury jewelry and high-end goods, focusing on digital innovation and online sales optimization. Provided ecommerce strategy, UX and checkout improvements; developed ROI-driven digital campaigns (Meta, Google, LinkedIn); marketing automation and tailored funnels for luxury customer journeys; built dashboards to monitor conversions and user behavior; led end-to-end ecommerce projects for influencer collaborations with integrated production, ecommerce, advertising, logistics and customer care.

Guest Professor at Istituti Formativi (various institutes)

December 31, 2022 - December 31, 2022

Guest lecturer in master and executive programs on ecommerce strategy, performance marketing, funnel optimization, AI generative and CRM automation.

Digital Strategist at UGC HUB

August 1, 2024 - August 1, 2024

Designed and optimized high-conversion video UGC content for paid campaigns; provided client advisory (funnel analysis, strategic briefing, asset selection) and campaign optimization on Meta and TikTok; content crafted to scale sales with a full-funnel, data-driven approach.