Digital Marketing Specialist at Neulabs s.r.l.

Responsible for defining digital channels marketing strategies for a portfolio of brands from multiple sectors including food, home, pet, toys, baby care across multiple European Geographies - Management of full-funnel and multi-channel PPC marketing campaigns for e-commerce - Proven experience with various campaign types, including Shopping, Search, Display, Performance Max, Retargeting, and Paid Social (Google Ads, Meta, TikTok) - Audience research and segmentation to effectively target and convert high-value customers across different channels (including the use of Klaviyo segments) - Data analysis using tools like GA4, Looker Studio and Shopify to derive actionable insights, track the customer journey, and refine campaign strategies. - Expertise in A/B testing and in the optimization of ad creatives with a focus on achieving ROAS and CPA objectives - Coordinated creative teams, managing briefs and timelines to develop high-converting assets, ensuring cohesive messaging aligned with campaign objectives and timely delivery - Familiar with theoretical aspects and basic setup of tags, triggers, and variables for tracking. Amazon Advertising: Set up and optimize all Amazon Advertising campaigns (SP, SB, SBV, SD, SDV), focusing on keyword research, competitor targeting, bidding and dynamic pricing strategies. Continuously monitor performance metrics (ACOS, TACOS) and optimize listings to enhance visibility and drive sales. Review and store optimisation

Marketing Strategy & Digital Marketing at Peg Perego S.p.A.

- Direct Media Buying & Campaign Coordination: Negotiated and secured direct contracts with selected media partners. Managed the entire campaign process and collaborated closely with media partners to optimize content delivery and enhance brand engagement, aligning with campaign objectives for maximum impact. - Influencer marketing: Skilled in managing collaborations, analyzing results, and integrating influencer strategies into broader campaigns. - Email marketing management: Proficient in list segmentation, copywriting, and template design for email campaigns (MailChimp), ensuring higher engagement and conversion rates.

Performance Marketing Manager (Freelance) at FloraQueen

Driving strategy, execution, and growth for high-budget, multi-account, and multi-language Google Ads operations, overseeing 100+ campaigns and €100K+ monthly spend. - Lead the paid media team, setting clear priorities, timelines, and goals. - Own the end-to-end strategy: from daily performance analysis to long-term scaling plans focused on profit, costs and ROAS. - Directly advise and report to the CEO, presenting data driven insights, results, and growth opportunities. - Conduct market research to uncover new niches and expansion opportunities. - Develop accurate forecasting and budget allocation strategies to maximize impact. - Implement advanced optimization workflows using Google Ads Editor, scripts, and AI. - Collaborate closely with retention, product, and creative leaders to deliver high-impact actions with immediate business results.

Junior Marketing Intern at Fortunitos S.r.l.

Supported marketing activities and campaigns in a startup environment; assisted in campaign coordination and logistics; learned hands-on about digital marketing operations.

Marketing Manager at Evil Seal

PR, social media management, and launch plan development for an indie video game.

Digital Marketing Strategist at Peg Perego S.p.A.

Direct media buying & campaign coordination; influencer marketing; email marketing management (Mailchimp); cross-channel campaign optimization.

Digital Marketing Manager at Peg Perego S.p.A.

Direct media buying and campaign coordination; secured direct contracts with media partners; managed influencer collaborations and email marketing campaigns (Mailchimp) with segmentation and templates to boost engagement.

Marketing Intern at Fortunitos s.r.l.

Junior marketing intern supporting campaign execution, content creation and analytics for a startup; assisted with email marketing, social media and marketing operations.