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I'm Nitish Malhotra, currently the Associate Director for Tata Digital, leading analytics implementations and data-driven decision making across the Tata Super App ecosystem. With over 11 years in the services sector, I specialize in data analysis, dashboard reporting, and web analytics, with hands-on experience implementing Adobe Analytics and GA4 for e-commerce, fintech, and banking domains. I continuously drive measurable impact by turning data into actionable insights and strategic initiatives. I excel at collaborating with cross-functional teams, building in-house analytics tools, and translating business needs into clear documentation and insightful reports. I am passionate about leveraging analytics to optimize performance, improve customer experiences, and enable proactive business strategies across sectors including retail, financial services, and technology.…I'm Nitish Malhotra, currently the Associate Director for Tata Digital, leading analytics implementations and data-driven decision making across the Tata Super App ecosystem. With over 11 years in the services sector, I specialize in data analysis, dashboard reporting, and web analytics, with hands-on experience implementing Adobe Analytics and GA4 for e-commerce, fintech, and banking domains. I continuously drive measurable impact by turning data into actionable insights and strategic initiatives. I excel at collaborating with cross-functional teams, building in-house analytics tools, and translating business needs into clear documentation and insightful reports. I am passionate about leveraging analytics to optimize performance, improve customer experiences, and enable proactive business strategies across sectors including retail, financial services, and technology.

Nitish Malhotra

Project Manager, Product Designer, Web Designer, +2

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I'm Nitish Malhotra, currently the Associate Director for Tata Digital, leading analytics implementations and data-driven decision making across the Tata Super App ecosystem. With over 11 years in the services sector, I specialize in data analysis, dashboard reporting, and web analytics, with hands-on experience implementing Adobe Analytics and GA4 for e-commerce, fintech, and banking domains. I continuously drive measurable impact by turning data into actionable insights and strategic initiatives. I excel at collaborating with cross-functional teams, building in-house analytics tools, and translating business needs into clear documentation and insightful reports. I am passionate about leveraging analytics to optimize performance, improve customer experiences, and enable proactive business strategies across sectors including retail, financial services, and technology.…I'm Nitish Malhotra, currently the Associate Director for Tata Digital, leading analytics implementations and data-driven decision making across the Tata Super App ecosystem. With over 11 years in the services sector, I specialize in data analysis, dashboard reporting, and web analytics, with hands-on experience implementing Adobe Analytics and GA4 for e-commerce, fintech, and banking domains. I continuously drive measurable impact by turning data into actionable insights and strategic initiatives. I excel at collaborating with cross-functional teams, building in-house analytics tools, and translating business needs into clear documentation and insightful reports. I am passionate about leveraging analytics to optimize performance, improve customer experiences, and enable proactive business strategies across sectors including retail, financial services, and technology.

Available to hire

I’m Nitish Malhotra, currently the Associate Director for Tata Digital, leading analytics implementations and data-driven decision making across the Tata Super App ecosystem. With over 11 years in the services sector, I specialize in data analysis, dashboard reporting, and web analytics, with hands-on experience implementing Adobe Analytics and GA4 for e-commerce, fintech, and banking domains. I continuously drive measurable impact by turning data into actionable insights and strategic initiatives.

I excel at collaborating with cross-functional teams, building in-house analytics tools, and translating business needs into clear documentation and insightful reports. I am passionate about leveraging analytics to optimize performance, improve customer experiences, and enable proactive business strategies across sectors including retail, financial services, and technology.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Senior Manager - Web Analytics at Interactive Avenues

July 1, 2022 - July 1, 2022

Handled and prepared clients’ web analytics data, analyzed and presented insights via dashboards. Led GA4 setup implementations for multiple clients, enabling transitioned tracking and reporting capabilities. Focused on customer behavior analysis, CRO support, audience segmentation, and ad-hoc reporting across BSFI, e-commerce, and other domains.

Associate Director - Web Analytics at Tata Digital

July 1, 2022 - November 5, 2025

Led end-to-end Adobe Analytics and GA4 implementation across the Tata Super App, including BRD/TSD creation and achieving 98% implementation accuracy. Managed an 8-member QA/testing team, ensuring timely, high-quality delivery. Drove development of an in-house analytics tool for KPI reporting and created leadership dashboards (Power BI) tracking critical KPIs. Implemented an ecommerce funnel to identify drop-offs and optimize the purchase journey. Unified Performance Marketing and CRM data with Analytics insights to design LTV models and targeted campaigns, boosting retention. Collaborated with Marketing to integrate Google Ads Hub for enhanced audience targeting and remarketing.

Manager - Web Analytics at Publicis Group

March 1, 2022 - March 1, 2022

Managed web analytics data for diverse clients across sectors such as BSFI, Hospitality, E-commerce, Aviation, and FMCG. Implemented GA360/GA4 and BigQuery, delivering actionable business insights, user behavior analysis, audience segmentation, and ad-hoc reporting.

Assistant Manager at Xceedance Consulting India Pvt Ltd

February 1, 2020 - February 1, 2020

Contributed to analytics and data projects, supporting client requirements and delivering analytics insights and dashboards.

Team Member at British Telecom

January 31, 2019 - January 31, 2019

Early-career role contributing to operations and initiatives within BT, laying foundations for later analytics and data-focused responsibilities.

Accounts Executive at Accenture India Services Pvt Ltd

May 1, 2014 - May 1, 2014

Accounts-focused role handling client engagements and operational responsibilities.