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I am a growth-oriented Product & Marketing Strategist with a track record of driving multi-channel growth for SaaS, D2C, and digital-first brands. I specialize in product discovery, activation & onboarding optimization, GTM execution, user research, and creator-led growth to deliver high-ROI marketing outcomes. I’ve built and launched SaaS MVPs, led multi-channel acquisition, and managed 12–18 client accounts across industries. I collaborate across engineering, design, content, media, and leadership teams (up to 38 cross-functional members) and am open to hybrid roles across Growth Product, Growth Marketing, Content Strategy, Creator-Led Growth, and Digital Strategy.…I am a growth-oriented Product & Marketing Strategist with a track record of driving multi-channel growth for SaaS, D2C, and digital-first brands. I specialize in product discovery, activation & onboarding optimization, GTM execution, user research, and creator-led growth to deliver high-ROI marketing outcomes. I’ve built and launched SaaS MVPs, led multi-channel acquisition, and managed 12–18 client accounts across industries. I collaborate across engineering, design, content, media, and leadership teams (up to 38 cross-functional members) and am open to hybrid roles across Growth Product, Growth Marketing, Content Strategy, Creator-Led Growth, and Digital Strategy.

Shweta Dubey

Marketing Strategist, Growth Marketer, Product Marketer, +7

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I am a growth-oriented Product & Marketing Strategist with a track record of driving multi-channel growth for SaaS, D2C, and digital-first brands. I specialize in product discovery, activation & onboarding optimization, GTM execution, user research, and creator-led growth to deliver high-ROI marketing outcomes. I’ve built and launched SaaS MVPs, led multi-channel acquisition, and managed 12–18 client accounts across industries. I collaborate across engineering, design, content, media, and leadership teams (up to 38 cross-functional members) and am open to hybrid roles across Growth Product, Growth Marketing, Content Strategy, Creator-Led Growth, and Digital Strategy.…I am a growth-oriented Product & Marketing Strategist with a track record of driving multi-channel growth for SaaS, D2C, and digital-first brands. I specialize in product discovery, activation & onboarding optimization, GTM execution, user research, and creator-led growth to deliver high-ROI marketing outcomes. I’ve built and launched SaaS MVPs, led multi-channel acquisition, and managed 12–18 client accounts across industries. I collaborate across engineering, design, content, media, and leadership teams (up to 38 cross-functional members) and am open to hybrid roles across Growth Product, Growth Marketing, Content Strategy, Creator-Led Growth, and Digital Strategy.

Available to hire

I am a growth-oriented Product & Marketing Strategist with a track record of driving multi-channel growth for SaaS, D2C, and digital-first brands. I specialize in product discovery, activation & onboarding optimization, GTM execution, user research, and creator-led growth to deliver high-ROI marketing outcomes.

I’ve built and launched SaaS MVPs, led multi-channel acquisition, and managed 12–18 client accounts across industries. I collaborate across engineering, design, content, media, and leadership teams (up to 38 cross-functional members) and am open to hybrid roles across Growth Product, Growth Marketing, Content Strategy, Creator-Led Growth, and Digital Strategy.

Work Experience

Growth Product Manager at Pangaea X

September 1, 2025 - September 1, 2025

Spearheaded growth initiatives across four SaaS products in the data and analytics ecosystem. Designed UI/UX workflows for onboarding, activation, and retention. Built growth analytics dashboards to track acquisition, activation, and retention metrics. Partnered with leadership to align product direction with market trends, customer insights, and revenue goals.

Growth Product Manager at Social Champs Media Pvt. Ltd.

September 1, 2025 - September 1, 2025

Designed GTM strategy for Socio Creator and Doodlytics, driving adoption and visibility. Developed new product features and UI/UX enhancements to improve usability and engagement. Created marketing execution plans combining content, influencers, and paid media to accelerate growth. Led monetization and pricing frameworks boosting overall profitability. Conducted user research and onboarding optimization to reduce churn and improve activation.

Project Manager at Social Champs Media Pvt. Ltd.

February 1, 2024 - February 1, 2024

Managed 360° brand and marketing projects across retail, fintech, healthcare, and e-commerce. Directed influencer marketing and creator programs to strengthen RO I and brand reach. Implemented cross-functional delivery plans, improving efficiency and collaboration.

Marketing Intern at ShopClues

July 1, 2019 - July 1, 2019

Supported campaign execution and marketing analytics for marketplace promotions.

Customer Success Associate at Reliance General Insurance

March 1, 2018 - March 1, 2018

Handled client success operations, issue resolution, and relationship management, improving retention.

Growth Product & Marketing Strategist at PangaeaX

October 1, 2025 - Present

Spearhead product research, competitive analysis, and opportunity mapping across 4 SaaS products in the data & analytics space. Support roadmap planning, requirements documentation, and feature definition with engineering. Lead onboarding optimization initiatives to increase activation and reduce drop-offs. Collaborate with designers to refine UI flows and create intuitive product experiences. Develop multi-persona communication frameworks and in-product messaging. Architect multi-channel acquisition strategies leveraging paid, creator-led, and organic channels. Execute GTM strategies for product updates and feature rollouts. Conduct market research to align product direction with customer needs and market trends. Provide strategic direction for content frameworks, brand messaging, and social presence to enhance product trust and awareness.

Growth & Digital Strategy Lead at SocialChamps Media Pvt. Ltd.

February 1, 2023 - September 30, 2025

Partnered with developers to conceptualize and launch SocioCreator and Doodlytics MVPs. Improved onboarding UX with tutorials, guides, and UI refinements — increasing activation to 36% and retention by 5–8%. Conducted 50+ user interviews with creators & brand managers to identify platform gaps. Prioritized feature requests based on usage patterns, feasibility, and business impact. Led GTM for two SaaS product launches, building acquisition funnels, onboarding flows and adoption playbooks. Oversaw paid ads strategy (creatives, audiences, funnel) achieving 15% CPA reduction and 3% ROAS improvement. Increased lead volume from 70 → 500+ per month after experimentation with targeting & messaging.

Project Manager at Hooterbux Venture Pvt. Ltd.

July 1, 2021 - October 31, 2022

Managed 12–18 client accounts across EdTech, SaaS & D2C; reduced delivery time by ~20% through workflow restructuring and sprint planning. Designed & coordinated project roadmaps, resource allocation, and multi-team execution. Oversaw performance marketing, organic growth initiatives, and creative production oversight. Retained multiple clients long-term, converting projects into 2-year contracts.

Marketing Intern at ShopClues.com

May 1, 2019 - July 31, 2019

Supported digital campaign execution and contributed to marketplace analytics.

Customer Success Associate Manager at Reliance General Insurance

September 1, 2017 - March 31, 2018

Handled client success operations, queries, and relationship management — contributing to improved retention.