Hi, I’m Nabila Rehman, a performance marketer focused on Google App Campaigns (UAC) and PPC for apps, games, and service-based brands. I help scale mobile apps and games through data-driven, full-funnel UA strategies that optimize CPI, CPA, and ROAS while building long-term value through LTV-based optimization. I leverage Google’s machine learning to acquire high-quality, engaged users across Search, Display, YouTube, and Performance Max, and I’m comfortable managing large global campaigns. Beyond UAC, I run PPC and lead-gen campaigns with a focus on lead quality, conversion tracking, and cost efficiency. I also support e-commerce brands through Google Shopping and Performance Max, handling Merchant Center, product feeds, and tracking to drive ROAS for Shopify stores. Let’s turn your app, game, or product into a high-performing growth engine.

Nabila Rehman

Hi, I’m Nabila Rehman, a performance marketer focused on Google App Campaigns (UAC) and PPC for apps, games, and service-based brands. I help scale mobile apps and games through data-driven, full-funnel UA strategies that optimize CPI, CPA, and ROAS while building long-term value through LTV-based optimization. I leverage Google’s machine learning to acquire high-quality, engaged users across Search, Display, YouTube, and Performance Max, and I’m comfortable managing large global campaigns. Beyond UAC, I run PPC and lead-gen campaigns with a focus on lead quality, conversion tracking, and cost efficiency. I also support e-commerce brands through Google Shopping and Performance Max, handling Merchant Center, product feeds, and tracking to drive ROAS for Shopify stores. Let’s turn your app, game, or product into a high-performing growth engine.

Available to hire

Hi, I’m Nabila Rehman, a performance marketer focused on Google App Campaigns (UAC) and PPC for apps, games, and service-based brands. I help scale mobile apps and games through data-driven, full-funnel UA strategies that optimize CPI, CPA, and ROAS while building long-term value through LTV-based optimization. I leverage Google’s machine learning to acquire high-quality, engaged users across Search, Display, YouTube, and Performance Max, and I’m comfortable managing large global campaigns.

Beyond UAC, I run PPC and lead-gen campaigns with a focus on lead quality, conversion tracking, and cost efficiency. I also support e-commerce brands through Google Shopping and Performance Max, handling Merchant Center, product feeds, and tracking to drive ROAS for Shopify stores. Let’s turn your app, game, or product into a high-performing growth engine.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Advanced

Work Experience

Marketing Specialist (Self-employed) at Self-employed
June 1, 2023 - Present
Self-employed Marketing Specialist focused on app marketing, Google App Campaigns (UAC), and performance marketing. Drives strategic growth for mobile applications and game apps across global and regional markets. Specialises in full-funnel campaign management, granular bidding, budget optimisation, and creative testing to deliver high-impact results.
App Marketing Specialist (Freelance) at Self-employed
April 1, 2025 - October 1, 2025
Freelance App Marketing Specialist providing targeted app promotion services, with emphasis on Google App Campaigns and performance marketing.
Marketing Specialist at Self-employed
June 1, 2021 - Present
App & game marketing specialist focusing on Google App Campaigns (UAC) and lead-gen PPC. Scales mobile apps and games through full-funnel UA, optimizing CPI, CPA, and ROAS; leverages Google’s ML to acquire high-quality, engaged users across Search, Display, YouTube, and Performance Max; manages large global campaigns; focuses on lead quality, conversion tracking, and cost efficiency; also supports e-commerce brands via Google Shopping and Merchant Center to drive ROAS for Shopify stores.
App Marketing Specialist at Self-employed / Freelance
April 1, 2025 - October 1, 2025
Contract app and game marketing work focusing on user acquisition, campaign optimization, CPI/CPA/ROAS, and cross-channel PPC. Includes lead generation efforts and e-commerce support as needed. Collaboration with clients to achieve growth objectives.

Education

Master of Business Administration - MBA at University of Education, Attock
October 1, 2022 - November 1, 2024
Bachelor of Applied Science - BSc, Computer Science at Govt. College Punjab
October 1, 2020 - October 1, 2022
Bachelor of Applied Science - BSc, Computer Science at COMSATS University Islamabad
October 1, 2020 - October 1, 2022
Higher Secondary School at Government Model Higher Secondary School
October 1, 2022 - November 1, 2024
Computer and Information Sciences and Support Services at University of the Punjab
January 11, 2030 - January 15, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Software & Internet, Professional Services, Media & Entertainment, Retail