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I'm a results-driven social media strategist with 7+ years of experience helping B2B brands grow their online presence. I lead content strategy for multiple brands, managing presence and growth across Instagram, Facebook, LinkedIn, TikTok, and YouTube, and I craft both organic and paid campaigns that drive engagement and conversions. I collaborate with internal design teams and external creators to produce authentic UGC-style content, source and brief creators, and align messaging through weekly strategy calls. I monitor daily community engagement, foster brand-customer relationships, and deliver monthly and quarterly performance reports to inform strategic business decisions and partnerships with retailers.…I'm a results-driven social media strategist with 7+ years of experience helping B2B brands grow their online presence. I lead content strategy for multiple brands, managing presence and growth across Instagram, Facebook, LinkedIn, TikTok, and YouTube, and I craft both organic and paid campaigns that drive engagement and conversions. I collaborate with internal design teams and external creators to produce authentic UGC-style content, source and brief creators, and align messaging through weekly strategy calls. I monitor daily community engagement, foster brand-customer relationships, and deliver monthly and quarterly performance reports to inform strategic business decisions and partnerships with retailers.

Alexandra Rus

PRO

Marketing Strategist, Growth Marketer, Social Media Freelancer, +6

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I'm a results-driven social media strategist with 7+ years of experience helping B2B brands grow their online presence. I lead content strategy for multiple brands, managing presence and growth across Instagram, Facebook, LinkedIn, TikTok, and YouTube, and I craft both organic and paid campaigns that drive engagement and conversions. I collaborate with internal design teams and external creators to produce authentic UGC-style content, source and brief creators, and align messaging through weekly strategy calls. I monitor daily community engagement, foster brand-customer relationships, and deliver monthly and quarterly performance reports to inform strategic business decisions and partnerships with retailers.…I'm a results-driven social media strategist with 7+ years of experience helping B2B brands grow their online presence. I lead content strategy for multiple brands, managing presence and growth across Instagram, Facebook, LinkedIn, TikTok, and YouTube, and I craft both organic and paid campaigns that drive engagement and conversions. I collaborate with internal design teams and external creators to produce authentic UGC-style content, source and brief creators, and align messaging through weekly strategy calls. I monitor daily community engagement, foster brand-customer relationships, and deliver monthly and quarterly performance reports to inform strategic business decisions and partnerships with retailers.

Available to hire

Bucharest, Romania

I’m a results-driven social media strategist with 7+ years of experience helping B2B brands grow their online presence. I lead content strategy for multiple brands, managing presence and growth across Instagram, Facebook, LinkedIn, TikTok, and YouTube, and I craft both organic and paid campaigns that drive engagement and conversions. I collaborate with internal design teams and external creators to produce authentic UGC-style content, source and brief creators, and align messaging through weekly strategy calls. I monitor daily community engagement, foster brand-customer relationships, and deliver monthly and quarterly performance reports to inform strategic business decisions and partnerships with retailers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

Turkish

Advanced

Spanish; Castilian

Beginner

Chinese

Beginner

Work Experience

Social Media Specialist at First Brands Group

March 1, 2023 - November 5, 2025

Lead content strategy for 14 brands, managing presence and growth on Instagram, Facebook, LinkedIn, TikTok, and YouTube. Increased brand growth by 65% through consistent, strategic content planning and audience engagement. Planned and executed organic and paid Meta campaigns, improving conversion rates by 30% and boosting visibility across key markets. Collaborated with internal design teams and external creators to produce UGC-style content, and sourced and managed UGC creators and influencers for client campaigns. Held weekly strategy calls with brand managers to align messaging and ensure platform-specific execution. Oversaw daily community engagement, built stronger brand–customer relationships, and drove loyalty. Created cross-brand content to support retailer partnerships and growth, and delivered comprehensive monthly and quarterly performance reports to inform strategic decisions.

Content Marketing Specialist at Randstad Romania

March 1, 2023 - March 1, 2023

Crafted engaging and brand-aligned copy for LinkedIn; translated and localized English articles for Romanian audiences; conducted market research and trend analysis to support sales strategy; proofread and edited visual content for social media using Canva and Photoshop; collaborated on multi-channel marketing campaigns (Facebook, Google Ads, email); delivered performance reports with Google Analytics; optimized copy and landing pages in English, Romanian, and Turkish for various client websites; expanded the Romanian client portfolio; demonstrated native Romanian and advanced English proficiency with Turkish intermediate capability; contributed to increased brand visibility and sales opportunities.

Marketing Assistant Intern at PepsiCo

April 1, 2019 - April 1, 2019

Assisted the marketing team in executing promotional campaigns and analyzing market trends; coordinated events and developed marketing materials for a leading consumer goods company with global reach; supported cross-functional teams to ensure timely delivery of campaigns.

Marketing Advisor / International Marketing Executive Advisor at Leading digital agency specializing in global tourism services

April 1, 2021 - April 1, 2021

Provided strategic international marketing guidance with a focus on Turkey and global destinations; led multi-channel campaigns and content localization; expanded client portfolio in Romania; collaborated with bilingual teams and created content for diverse markets to improve conversions and campaign performance.

Lead Content Strategist at First Brands Group

March 1, 2023 - November 18, 2025

Led content strategy for 16 brands; managed presence and growth on Instagram, Facebook, LinkedIn, TikTok, and YouTube; achieved a 65% increase in brand growth through consistent, strategic content planning and audience engagement; planned and executed organic and paid campaigns; collaborated with internal design teams and external creators to produce UGC-style content; sourced briefs and managed UGC creators and influencers for client campaigns; conducted weekly strategy calls with brand managers; oversaw daily community engagement and built stronger brand-customer relationships; created cross-brand content to support retailer partnerships; delivered monthly and quarterly performance reports to inform strategic decisions.

Copywriter & Content Strategist at Global Tourism Digital Agency

March 1, 2023 - March 1, 2023

Crafted engaging and brand-aligned copy for LinkedIn, translated and localized English articles for Romanian audiences, aligned with local tone and culture; conducted market research and trend analysis to support sales strategy and business growth; proofread and edited visual content for social media using Canva and Photoshop; collaborated on multi-channel marketing campaigns (Facebook, Google Ads, email); delivered performance reports using Google Analytics to support data-driven decisions; optimized copy and landing pages in English, Romanian, and Turkish; expanded client portfolio by 12%, establishing partnerships with 785 agencies across 24 countries.

International Marketing Executive Advisor at Global Tourism Digital Agency

April 1, 2021 - April 1, 2021

Conducted extensive market research in popular tourist destinations worldwide; provided translation services for the Romanian version of the website; developed and executed business strategies to promote tourism services across international markets, including Spain, Italy, Malta, and Greece; collaborated with team to create engaging content and run informative campaigns, driving new conversions; optimized copy and landing pages in English, Romanian, and Turkish for various websites; expanded client portfolio by 12%, establishing partnerships with 785 agencies across 24 countries, contributing to company growth.

Marketing Assistant Intern at Procter & Gamble

March 1, 2018 - September 1, 2018

Supported the marketing department in managing product launches and conducting competitive market research; assisted in creating promotional content and coordinating campaigns for a leading consumer goods company with a global reach.