Café com letras Rebranding

Café com Letras is a restaurant, bar, and cultural center located in the Savassi neighborhood of Belo Horizonte, Brazil. With its rich history and cultural programming, it has become a staple in the city’s cultural scene — firmly established as an essential reference point.
To highlight its role as a cultural landmark, the rebranding process drew inspiration from the visual language of postcards. This concept guided the composition, organization, and distinction of the brand elements.
Frames, graphic motifs, patterns, and illustrations were also created based on the restaurant’s physical space, reinforcing the idea of celebrating and recognizing the venue’s iconic features.