Managed influencer relations team's responsibilities, conducted team meetings, advised on projects, and motivated team members. Created and planned Pallure's first Brand Ambassador Program with over 10 influencers. Fostered key relationships with agencies and their creators while managing over 60+ influencers while meeting monthly goals. Planned and created influencer campaigns and oversaw them from start to finish. Developed influencer, event and media strategy that drives our core product business revenue. Created & negotiated contracts between the influencer's agency or creator themselves. Planned social feeds such as TikTok & Instagram, to help align with the brand's month goals. Bringing in over 3 million views using #pallure.

Social Media & Campaign Coordinator at Bold Beauty Brands, Fanola

October 1, 2021 - October 1, 2021

Sent 100+ PR packages to influencers each month. Cultivated and curated strong organic relationships with influencers on social media to help build a brand community. Assisted in influencer campaigns and executed all tasks from start to finish. Created & negotiated contracts between the influencer's agency or creator themselves. Hosted and coordinated all logistics for PR events such as holidays dinners and brand product launches over 20+ people. Planned and created in house content on TikTok to build brand awareness. Building the TikTok platform from 1,000 to 45,000 followers.

Social & Influencer Marketing Manager at Shades by Shan Cosmetics

June 1, 2023 - November 6, 2025

Design and implement social media strategy to align with business goals. Manage social media cross channels, including TikTok & growing Instagram followers from 14k to 59k. Oversee and execute influencer/social media campaigns while maintaining relationship with 50+ influencers and content creators. Manage and oversee influencer campaigns from outreach to execution, ensuring timely deliverables and high-quality content that supports marketing goals. Negotiate contracts, usage rights, and partnerships with influencers and agencies to maximize ROI and ensure brand standards. Led campaign strategy and creative direction for product launch photoshoots, ensuring cohesive branding and impactful visual storytelling. Create content that aligns with the brand's voice and objectives, including developing detailed briefs to guide content creation and shoots. Stay up-to-date with current technologies and trends in social media, design tools, and applications. Plan and host influencer events that a