In my career, I’ve had the privilege of leading marketing, social, and content at some of Australia’s most dynamic brands, including MECCA and Sheet Society. At MECCA, I delivered social-first campaigns across beauty and lifestyle, spearheaded content strategy, and managed art direction and photoshoots to ensure consistency across channels. My work there included developing and executing campaign calendars, driving performance through insights, and building innovative activations (like social commerce strategies and interactive digital experiences) that elevated brand storytelling and engagement. At Sheet Society, I shaped the brand’s growth strategy nationally and globally, delivering integrated marketing calendars, trade and awareness campaigns, and new partnerships that directly contributed to performance. I introduced cross-functional processes to align marketing initiatives with business-wide goals, while also collaborating on paid content strategies, reporting, and audience analysis to optimise performance. My focus was always on balancing creativity with commercial outcomes — ensuring every campaign not only inspired customers but also delivered measurable impact. Additionally, with over three years as a freelance consultant across social media, influencer partnerships, content, and brand strategy, I’ve led end-to-end marketing for clients spanning beauty, fashion, lifestyle, and wellness. My work has included developing integrated campaigns, managing partnerships, overseeing art direction and photoshoots.…In my career, I’ve had the privilege of leading marketing, social, and content at some of Australia’s most dynamic brands, including MECCA and Sheet Society. At MECCA, I delivered social-first campaigns across beauty and lifestyle, spearheaded content strategy, and managed art direction and photoshoots to ensure consistency across channels. My work there included developing and executing campaign calendars, driving performance through insights, and building innovative activations (like social commerce strategies and interactive digital experiences) that elevated brand storytelling and engagement. At Sheet Society, I shaped the brand’s growth strategy nationally and globally, delivering integrated marketing calendars, trade and awareness campaigns, and new partnerships that directly contributed to performance. I introduced cross-functional processes to align marketing initiatives with business-wide goals, while also collaborating on paid content strategies, reporting, and audience analysis to optimise performance. My focus was always on balancing creativity with commercial outcomes — ensuring every campaign not only inspired customers but also delivered measurable impact. Additionally, with over three years as a freelance consultant across social media, influencer partnerships, content, and brand strategy, I’ve led end-to-end marketing for clients spanning beauty, fashion, lifestyle, and wellness. My work has included developing integrated campaigns, managing partnerships, overseeing art direction and photoshoots.WWWW…