Co-Founder at Girls Collective

Built the platform end-to-end (design, code, community) and now oversees partnerships and growth while operations run on automation.

Global Market Manager at KLAST HOME

Led development and execution of strategic marketing initiatives to increase brand awareness and penetration in key international markets. Drove strategic client collaborations and long-term partnerships. Designed the marketplace strategy across Europe and oversaw operations to maximize brand visibility and drive growth.

Marketing & Ecommerce Specialist at Avon Spain

Enhanced the brand's online presence across social media platforms, positioning it as a benchmark in the LATAM cosmetics market; improved distribution with tailored displays; designed and executed the annual marketing plan; events and PR management; social media marketing; data-driven optimization across ecommerce platforms.

Brand & PR Manager at Coty Inc. (Rimmel London)

Led brand growth in Argentina, maintained exceptional growth, and established the brand as market leader in the lip category for two consecutive years. Managed online presence, PR, and marketing plans; coordinated events and PR across local and international content; enhanced social media and digital activity; leveraged analytics and tooling (HubSpot, SEMrush, Google Activate, etc.).

Marketing & E-Commerce Specialist at Avon Spain

Marketing and ecommerce specialist supporting digital campaigns, social media coordination and channel alignment for the Spanish market.

Brand & PR Manager at Rimmel London, Coty Inc.

Led brand initiatives with 2 direct reports; drove growth and profitability targets, established Argentina lip category leadership for two consecutive years; enhanced online presence across social platforms; improved distribution with tailored displays; designed and executed marketing plans; managed budget, pricing analytics, events/PR, and key certifications.

Ecommerce Product Manager at Up Spain

Led ongoing product development and optimization; managed product catalog and alignment across markets (26 permanent stores + seasonal stores) in Spain, Portugal and LATAM.

Brand & PR Manager at Rimmel London Coty Inc.

Led brand and PR for Rimmel London in Argentina, supervising 2 direct reports. Drove exponential growth while meeting profit targets and established the brand as the market leader in the lip category for two consecutive years. Enhanced the brand's online presence across social media, positioning it as a cosmetic industry benchmark in LATAM. Improved distribution nationwide by creating tailored displays. Designed and executed the marketing plan, defined a marketing mix for product launches (1-2 per month), and managed the brand portfolio (850 SKUs, 4 categories, one-shots). Planned the annual budget and optimized investment, implemented monthly pricing analyses to address inflation, and conducted regular reviews of brand performance and market share. Coordinated events and PR, both local and international, and produced content for multiple channels. Additionally engaged in Social Media Marketing, Inbound Marketing, digital PR, and neuromarketing initiatives; completed Coty Bootcamp NYC

Marketing & E-Commerce Product Manager at UPS Spain

Led ongoing product development and optimization; managed the product catalog and ensured alignment with each market (26 permanents plus seasonal items) across Spain, Portugal and LATAM. Drove cross-market collaboration and ensured timely go-to-market execution, with a focus on catalog health, regional adaptation, and growth.