I am a passionate and results-driven professional with a strong foundation in data analysis, HR management, and Equality, Diversity, and Inclusion (EDI). I specialise in leveraging data to drive strategic decision-making, shape inclusive policy, and support evidence-based workforce planning. My work involves designing and maintaining robust data systems, developing dashboards, and conducting in-depth analysis using tools such as Power BI, Excel, and SQL to uncover trends, measure impact, and inform senior leadership. I have led the development of progressive EDI frameworks underpinned by data insights supporting initiatives such as the launch of staff networks, digital inclusion strategies, and Cabinet-approved action plans. I routinely translate complex datasets into accessible visualisations and reports that influence organisational priorities and resource allocation. My approach combines analytical rigour with a deep understanding of people and processes. I thrive in collaborative environments and bring a proactive mindset to every challenge, ensuring that data is not only accurate and timely, but also meaningful and aligned with strategic goals. Whether it's designing KPIs, conducting equality impact assessments, or supporting programme evaluations, I use data as a catalyst for change—helping organisations become more inclusive, efficient, and future-ready.

Jo Marsden

I am a passionate and results-driven professional with a strong foundation in data analysis, HR management, and Equality, Diversity, and Inclusion (EDI). I specialise in leveraging data to drive strategic decision-making, shape inclusive policy, and support evidence-based workforce planning. My work involves designing and maintaining robust data systems, developing dashboards, and conducting in-depth analysis using tools such as Power BI, Excel, and SQL to uncover trends, measure impact, and inform senior leadership. I have led the development of progressive EDI frameworks underpinned by data insights supporting initiatives such as the launch of staff networks, digital inclusion strategies, and Cabinet-approved action plans. I routinely translate complex datasets into accessible visualisations and reports that influence organisational priorities and resource allocation. My approach combines analytical rigour with a deep understanding of people and processes. I thrive in collaborative environments and bring a proactive mindset to every challenge, ensuring that data is not only accurate and timely, but also meaningful and aligned with strategic goals. Whether it's designing KPIs, conducting equality impact assessments, or supporting programme evaluations, I use data as a catalyst for change—helping organisations become more inclusive, efficient, and future-ready.

Available to hire

I am a passionate and results-driven professional with a strong foundation in data analysis, HR management, and Equality, Diversity, and Inclusion (EDI).

I specialise in leveraging data to drive strategic decision-making, shape inclusive policy, and support evidence-based workforce planning. My work involves designing and maintaining robust data systems, developing dashboards, and conducting in-depth analysis using tools such as Power BI, Excel, and SQL to uncover trends, measure impact, and inform senior leadership.

I have led the development of progressive EDI frameworks underpinned by data insights supporting initiatives such as the launch of staff networks, digital inclusion strategies, and Cabinet-approved action plans. I routinely translate complex datasets into accessible visualisations and reports that influence organisational priorities and resource allocation.

My approach combines analytical rigour with a deep understanding of people and processes. I thrive in collaborative environments and bring a proactive mindset to every challenge, ensuring that data is not only accurate and timely, but also meaningful and aligned with strategic goals.

Whether it’s designing KPIs, conducting equality impact assessments, or supporting programme evaluations, I use data as a catalyst for change—helping organisations become more inclusive, efficient, and future-ready.

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Work Experience

Founder – Staff Disability Network at Cumbria County Council
January 1, 2021 - November 6, 2025
Established the first disability staff network to address systemic barriers and promote inclusion. Expanded the model to support all protected characteristics. Co-led the formation of a cross-service EDI Working Group during local government reorganization. Developed and implemented an EDI Action Plan approved by Cabinet in 2024. Delivered initiatives including a reasonable adjustments policy, reverse mentoring program, and digital inclusion strategy.
Data Analyst at Local Government (Children’s Services & ICT PMO Team)
January 1, 2020 - November 6, 2025
Designed and maintained performance dashboards to support service improvement. Analyzed complex datasets to inform strategic decisions and improve service delivery. Supported project delivery through data governance and reporting. Collaborated with cross-functional teams to ensure data integrity and accessibility.

Education

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Qualifications

MSc in Data Analysis and HR Management
January 1, 2023 - November 6, 2025
BA (Hons) in Social Enterprise and Leadership
January 1, 2020 - December 31, 2020
Inclusive Leadership Training
January 11, 2030 - November 6, 2025
Data Ethics and Governance Workshop
January 11, 2030 - November 6, 2025
Reasonable Adjustments and Accessibility Training
January 11, 2030 - November 6, 2025
Public Sector Champion, Diversity Cumbria Awards 2024
January 1, 2024 - November 6, 2025
Finalist, EDI Lead of the Year, LGC Notation Awards
January 1, 2024 - November 6, 2025

Industry Experience

Government, Non-Profit Organization